VP Content Marketing & Growth Strategy

Frontier Farm Credit; Omaha, Northern (NE, KY); Hybrid; USD 126,000 - 198,000; Full time

Job summary

Frontier Farm Credit in Omaha, NE seeks a VP Content Marketing to provide overall direction and leadership for the Associations’ Content Marketing strategy and programming. Lead the implementation of collaborative efforts to differentiate our Associations with industry-specific insights and expertise.

Emphasis on developing dynamic, customized content to customers via technology platforms, collaborating with VP, Product and Brand Marketing and Terrain leads to deliver integrated, impactful

Qualifications

• 6+ years of experience in agriculture lending or agriculture sales and marketing with emphasis in technology, adult education or information technology systems.
• 2+ years of leadership experience.

Responsibilities

• Oversee writing, editing and developing content for digital marketing campaigns, customer education needs, blog articles, newsletters/magazines, eBooks and white papers.
• Build and leverage relationships with subject matter experts to amplify and boost content efforts.
• Oversee optimization of content for search engines and social media to increase visibility and engagement.
• Provide editorial capabilities as needed, considering setting up an editorial review process for complex content needs
• Guide development of best practices to audit, evaluate and curate content.
• Drive department center of excellence on use of AI to accelerate content generation effort.

Skills

Content marketing strategy

Leadership experience

AI for content generation

Audience engagement

Education

Bachelor's Degree in Agribusiness/Marketing/Communications or related field

Job description

Frontier Farm Credit in Omaha, NE seeks a VP Content Marketing to provide overall direction and leadership for the Associations’ Content Marketing strategy and programming. Lead the implementation of collaborative efforts to differentiate our Associations with industry-specific insights and expertise.

Emphasis on developing dynamic, customized content to customers via technology platforms, collaborating with VP, Product and Brand Marketing and Terrain leads to deliver integrated, impactful