VP, Consumer Payments & Digital Innovation (LAC)

Visa; Miami (FL); On-site; USD 219,000 - 384,000; Full time

Benefits offered by this job

Medical benefits

Dental & Vision

401(k)

Job summary

Visa in Miami seeks a senior marketing leader to define and drive the consumer marketing strategy for Latin America and the Caribbean, uniting brand, media, content, CRM, data and AI-enabled initiatives to fuel growth.

This executive will partner with global and regional teams, oversee budget governance, lead cross-functional squads, and translate complex priorities into measurable business outcomes.

Qualifications

• 12+ years of work experience with a bachelor's Degree.
• 10+ years with an Advanced degree (e.g. Masters/MBA)
• 8+ years with a PhD or equivalent

Responsibilities

• Define and lead regional marketing strategy across LAC.
• Build local relevance in brand, content, social.
• Oversee media investment governance and performance.
• Drive CRM, personalization and first-party data activation.
• Partner with global and market teams to align priorities.

Skills

Strategic leadership

Consumer marketing

Media strategy

CRM data

AI marketing

Cross-functional

Executive communication

Education

Bachelor's degree

Advanced degree

Tools

MarTech platforms

Analytics tools

CRM systems

Job description

Visa in Miami seeks a senior marketing leader to define and drive the consumer marketing strategy for Latin America and the Caribbean, uniting brand, media, content, CRM, data and AI-enabled initiatives to fuel growth.

This executive will partner with global and regional teams, oversee budget governance, lead cross-functional squads, and translate complex priorities into measurable business outcomes.