VP Campaign Planning & Operations: AI-Driven Execution

CNN; Atlanta (GA); On-site; USD 161,000 - 299,000; Full time

Benefits offered by this job

Health insurance

Wellness program

Life and disability insurance

Retirement plan

Paid holidays & vacation

Job summary

CNN Marketing is seeking a strategic, highly collaborative VP, Campaign Planning & Operations to lead the planning and execution of holistic marketing campaigns. Reporting directly to the Head of Marketing, this executive will serve as the central cross-functional bridge for end-to-end campaign operating models.

This role drives standardization of workflows, advancement of AI-enabled tools, and integration across marketing verticals to deliver measurable business outcomes with executional

Qualifications

• 12+ years of progressive marketing leadership experience within major media, entertainment, streaming, or digital consumer brands.
• Hands-on operational management of paid media campaigns and/or owned and operated marketing channels.
• Proven track record of managing complex, high-profile campaigns and building long-range marketing calendars or promotional roadmaps.
• Ability to prioritize team workload based on known or potential contribution to business objectives.
• Demonstrated experience driving operational transformation within complex, matrixed organizations, including rewriting organizational workflows, scaling marketing structures, and rolling out new enterprise tools.
• Experience operating across integrated marketing ecosystems, including brand, media, digital, social, and content production.

Responsibilities

• Campaign orchestration and integration across marketing verticals to ensure on-strategy execution.
• Establish governance forums to drive alignment and mitigate risk.
• Drive standardized post-mortems to capture learnings and improve future planning.
• Lead and scale the Campaign Planning and Operations function over time.
• Define modern, agile ways of working and implement AI-driven planning tools.

Skills

Operational leadership

Campaign planning

Cross-functional collaboration

AI/automation

Strategic thinking

Stakeholder management

Job description

CNN Marketing is seeking a strategic, highly collaborative VP, Campaign Planning & Operations to lead the planning and execution of holistic marketing campaigns. Reporting directly to the Head of Marketing, this executive will serve as the central cross-functional bridge for end-to-end campaign operating models.

This role drives standardization of workflows, advancement of AI-enabled tools, and integration across marketing verticals to deliver measurable business outcomes with executional