VP, Business Development, Natural

PLTFRM; United States; Hybrid; USD 180,000 - 260,000; Full time

Benefits offered by this job

Salary + bonus

401K + Company match

Unlimited PTO

Hybrid or Remote

Job summary

PLTFRM is seeking a VP of Business Development, Natural, to drive growth across our brand portfolio. The role is senior, quota-carrying, and focused on building relationships, creating opportunities and closing complex deals.

You’ll own the full sales process from discovery to close, partnering with consumer brands to align growth goals with PLTFRM’s capabilities across sales, retail, e-commerce and media.

Qualifications

• 7+ years in business development, sales or related commercial role with a track record of meeting/quota
• Experience sourcing, developing and closing complex B2B opportunities as an individual contributor
• Strong understanding of consumer-brand ecosystems and multi-channel growth
• Ability to build credibility with founders, CEOs and senior leaders

Responsibilities

• Identify, develop and close opportunities with consumer brands
• Own the full sales cycle from prospecting to close
• Build and maintain a robust pipeline aligned with growth priorities
• Lead executive-level conversations and deliver compelling proposals
• Navigate multi-stakeholder cycles and negotiate agreements
• Represent PLTFRM at industry events to build relationships

Skills

Business development

Sales

Negotiation

Executive presence

Forecasting

Tools

HubSpot

CRM tools

Job description

PLTFRM is an industry-leading, tech-enabled omnichannel commerce growth partner helping consumer brands win wherever people shop. Through specialized teams and connected capabilities across sales, retail execution, e-commerce, media, analytics and supply chain, all powered by proprietary data and AI, we help emerging and established brands expand distribution, scale smarter and accelerate growth. Our technology turns retail and consumer signals into faster decisions and sharper execution, so our partners can move at the speed of today's shopper.

Founded in 2005, more than 700 PLTFRM employees support over 800 brand partners across digital, mass, club, natural and conventional retail channels, including Amazon, Walmart, Target, Best Buy, Costco, Whole Foods Market, TikTok Shop and other leading retailers and marketplaces. Together, we influence more than $12 billion in annual retail sales across categories ranging from food and wellness to pet, electronics and general merchandise.

Built on authentic relationships, progressive thinking and undeniable execution, PLTFRM is a place for people with an entrepreneurial spirit who are hungry to win and driven to add value. The people who thrive here are team-oriented problem solvers who care deeply about their work, their clients and one another. We give talented people the opportunity to take ownership, build meaningful partnerships and help great brands reach more consumers.

If you set a high bar for yourself and then look for ways to clear it, you'll fit right in. We're looking for ambitious, self-motivated people who want their work to make a visible impact and who are ready to grow as fast as the brands we serve.

ABOUT THE ROLE

PLTFRM is looking for a VP of Business Development, Natural to drive new business growth across our brand portfolio. This is a senior, individual-contributor, quota-carrying role for a proven business development leader who knows how to build relationships, create opportunities and close complex deals.

You’ll own the full sales cycle from prospecting and discovery through solution development, negotiation and close. Partnering with consumer brands to understand their growth goals and connect them with PLTFRM’s capabilities across sales, retail, e-commerce, media, analytics and beyond.

You’ll play a critical role in expanding PLTFRM’s brand-side business and building long-term partnerships with emerging and established consumer brands.

WHAT YOU’LL OWN

• Drive new business growth by identifying, developing and closing opportunities with consumer brands.
• Own the full sales cycle across inbound and self-sourced opportunities, including prospecting, discovery, solution development, proposal, negotiation and close.
• Build and maintain a strong pipeline of emerging, growth-stage and established brands aligned with PLTFRM’s growth priorities.
• Develop relationships with founders, CEOs and senior leaders across Sales, Marketing, Growth and other key functions.
• Lead consultative sales conversations to understand each brand’s business, challenges and growth objectives and identify where PLTFRM can add the greatest value.
• Develop and deliver compelling presentations, proposals and solutions that bring together the right PLTFRM capabilities for each opportunity.
• Navigate complex, multi-stakeholder sales cycles and negotiate commercial agreements that create strong, sustainable partnerships.
• Leverage category expertise, industry relationships and market knowledge to identify opportunities and strengthen PLTFRM’s position with prospective clients.
• Partner closely with Growth, Marketing, Sales Operations and business leaders to develop new opportunities and ensure a seamless transition from prospect to client.
• Maintain accurate pipeline and forecast data in HubSpot, providing clear visibility into deal stage, timing, probability and next steps.
• Represent PLTFRM at industry trade shows, conferences, client meetings and networking events to build relationships and generate new business.
• Stay close to consumer, retailer and category trends to strengthen prospecting, positioning and sales conversations.

WHAT YOU’LL BRING

• 7+ years of business development, sales or related commercial experience, with a demonstrated track record of carrying and exceeding a closing quota.
• Proven success sourcing, developing and closing complex B2B opportunities as an individual contributor.
• Experience selling services, brokerage, agency, consulting or other strategic solutions to consumer brands strongly preferred.
• Strong knowledge of the consumer-brand ecosystem and an understanding of how brands grow across retail and digital channels.
• Existing relationships and experience within relevant consumer categories are highly valued.
• A consultative sales approach with the ability to understand a brand’s business and connect its needs to broader growth solutions.
• Executive presence and the ability to build credibility with founders, CEOs and senior Sales, Marketing and Growth leaders.
• Strong negotiation skills and experience navigating complex, multi-stakeholder sales cycles from initial conversation through signed agreement.
• Entrepreneurial, self-directed and comfortable creating opportunities rather than waiting for them.
• Strong pipeline management and forecasting discipline, with experience using HubSpot or a similar CRM.
• Excellent written and verbal communication skills, including executive presentations and proposal development.
• Willingness to travel for client meetings, trade shows, conferences and company events as needed.

WHAT PLTFRM OFFERS

• Competitive salary and bonus eligibility
• 401K + Company match
• Unlimited PTO
• Hybrid or Remote work environment
• The opportunity to work with leading consumer brands and shape the future of commerce

EQUAL EMPLOYMENT OPPORTUNITY

PLTFRM is an equal opportunity employer . W e do not discriminate on the basis of race, color, religion, sex, pregnancy, sexual orientation, national origin, age, disability, or any other characteristi… (continued text truncated)

PLTFRM provides reasonable accommodations throughout the recruitment process. If you need an accommodation to apply, interview or participate in any part of the hiring process, please let us know.