VP, Business Development, Conventional Food

PLTFRM; United States; Hybrid; USD 180,000 - 270,000; Full time

Benefits offered by this job

Salary & bonus

401K match

Unlimited PTO

Hybrid/Remote work

Brand collaboration

Job summary

PLTFRM in the United States seeks a VP of Business Development for Conventional Food to drive growth with leading consumer brands. This is a senior, quota-carrying, individual-contributor role focused on building relationships and closing complex deals.

You'll own the full sales cycle, from prospecting to negotiation, and partner with brand teams across sales, retail, e-commerce and media to expand PLTFRM's market presence.

Qualifications

• 7+ years in business development or sales.
• Proven track record of closing quota-carrying deals.
• Experience selling services to consumer brands.
• Strong knowledge of consumer-brand ecosystems.
• Existing relationships in relevant categories preferred.
• Consultative selling with executive-level credibility.

Responsibilities

• Identify and close opportunities with consumer brands.
• Own full sales cycle from prospecting to close.
• Build a robust pipeline aligned with growth priorities.
• Develop relationships with founders and senior leaders.
• Deliver presentations and proposals tailored to each opportunity.
• Navigate multi-stakeholder cycles and negotiate terms.
• Represent PLTFRM at trade shows and client meetings.

Skills

BD experience

Quota carrying

Closing deals

B2B sales

Consultative selling

Executive presence

HubSpot CRM

Travel willingness

Partnership development

Strategic partnerships

Tools

HubSpot

Job description

VP, Business Development, Conventional Food

United States

ABOUT PLTFRM

PLTFRM is an industry-leading, tech-enabled omnichannel commerce growth partner helping consumer brands win wherever people shop. Through specialized teams and connected capabilities across sales, retail execution, e-commerce, media, analytics and supply chain, all powered by proprietary data and AI, we help emerging and established brands expand distribution, scale smarter and accelerate growth. Our technology turns retail and consumer signals into faster decisions and sharper execution, so our partners can move at the speed of today's shopper.

Founded in 2005, more than 700 PLTFRM employees support over 800 brand partners across digital, mass, club, natural and conventional retail channels, including Amazon, Walmart, Target, Best Buy, Costco, Whole Foods Market, TikTok Shop and other leading retailers and marketplaces. Together, we influence more than $12 billion in annual retail sales across categories ranging from food and wellness to pet, electronics and general merchandise.

Built on authentic relationships, progressive thinking and undeniable execution, PLTFRM is a place for people with an entrepreneurial spirit who are hungry to win and driven to add value. The people who thrive here are team-oriented problem solvers who care deeply about their work, their clients and one another. We give talented people the opportunity to take ownership, build meaningful partnerships and help great brands reach more consumers.

If you set a high bar for yourself and then look for ways to clear it, you'll fit right in. We're looking for ambitious, self-motivated people who want their work to make a visible impact and who are ready to grow as fast as the brands we serve.

ABOUT THE ROLE

PLTFRM is looking for a VP of Business Development, Conventional Food to drive new business growth across our brand portfolio. This is a senior, individual-contributor, quota-carrying role for a proven business development leader who knows how to build relationships, create opportunities and close complex deals.

You'll own the full sales cycle from prospecting and discovery through solution development, negotiation and close. Partnering with consumer brands to understand their growth goals and connect them with PLTFRM's capabilities across sales, retail, e-commerce, media, analytics and beyond.

You'll play a critical role in expanding PLTFRM's brand-side business and building long-term partnerships with emerging and established consumer brands.

WHAT YOU’LL OWN

• Drive new business growth by identifying, developing and closing opportunities with consumer brands.
• Own the full sales cycle across inbound and self-sourced opportunities, including prospecting, discovery, solution development, proposal, negotiation and close.
• Build and maintain a strong pipeline of emerging, growth-stage and established brands aligned with PLTFRM's growth priorities.
• Develop relationships with founders, CEOs and senior leaders across Sales, Marketing, Growth and other key functions.
• Lead consultative sales conversations to understand each brand’s business, challenges and growth objectives and identify where PLTFRM can add the greatest value.
• Develop and deliver compelling presentations, proposals and solutions that bring together the right PLTFRM capabilities for each opportunity.
• Navigate complex, multi-stakeholder sales cycles and negotiate commercial agreements that create strong, sustainable partnerships.
• Leverage category expertise, industry relationships and market knowledge to identify opportunities and strengthen PLTFRM’s position with prospective clients.
• Partner closely with Growth, Marketing, Sales Operations and business leaders to develop new opportunities and ensure a seamless transition from prospect to client.
• Maintain accurate pipeline and forecast data in HubSpot, providing clear visibility into deal stage, timing, probability and next steps.
• Represent PLTFRM at industry trade shows, conferences, client meetings and networking events to build relationships and generate new business.
• Stay close to consumer, retailer and category trends to strengthen prospecting, positioning and sales conversations.

WHAT YOU’LL BRING

• 7+ years of business development, sales or related commercial experience, with a demonstrated track record of carrying and exceeding a closing quota.
• Proven success sourcing, developing and closing complex B2B opportunities as an individual contributor.
• Experience selling services, brokerage, agency, consulting or other strategic solutions to consumer brands strongly preferred.
• Strong knowledge of the consumer-brand ecosystem and an understanding of how brands grow across retail and digital channels.
• Existing relationships and experience within relevant consumer categories are highly valued.
• A consultative sales approach with the ability to understand a brand’s business and connect its needs to broader growth solutions.
• Executive presence and the ability to build credibility with founders, CEOs and senior Sales, Marketing and Growth leaders.
• Strong negotiation skills and experience navigating complex, multi-stakeholder sales cycles from initial conversation through signed agreement.
• Entrepreneurial, self-directed and comfortable creating opportunities rather than waiting for them.
• Strong pipeline management and forecasting discipline, with experience using HubSpot or a similar CRM.
• Excellent written and verbal communication skills, including executive presentations and proposal development.
• Willingness to travel for client meetings, trade shows, conferences and company events as needed.

WHAT PLTFRM OFFERS

• Competitive salary and bonus eligibility
• 401K + Company match
• Unlimited PTO
• Hybrid or Remote work environment
• The opportunity to work with leading consumer brands and shape the future of commerce

EQUAL EMPLOYMENT OPPORTUNITY

PLTFRM is an equal opportunity employer . W e do not discriminate on the basis of race, color, religion, sex, pregnancy, sexual orientation, national origin, age, disability, or any other characteristic protected by applicable laws. We are dedicated to growing a diverse team of highly talented people. We're dedicated to building a workplace where we give each other the strategies, support, and space we each need to thrive.

PLTFRM provides reasonable accommodations throughout the recruitment process. If you need an accommodation to apply, interview or participate in any part of the hiring process, please let us know.