VP Business Development - Crypto Markets

TOIGO Foundation; New York (NY); On-site; USD 180,000 - 280,000; Full time

Job summary

Franklin Templeton seeks a senior sales professional to launch new ETFs and expand its digital assets ETF offerings with institutional clients in the US. You will own the full sales cycle from prospecting to closing, delivering tailored product demonstrations and negotiations.

This role emphasizes building relationships with hedge funds, trading platforms, and crypto-native institutions. You will represent Franklin Templeton at industry events, develop thought leadership, and collaborate with

Qualifications

• Minimum 7 years of experience in financial services, with digital assets and hedge funds exposure.
• Licensing including FINRA Series7 is required.
• Experience selling ETFs and launching investment products.

Responsibilities

• Develop and execute a targeted sales strategy for launching ETFs and expanding Franklin Templeton’s digital asset ETFs.
• Support opportunities for the Franklin Crypto platform.
• Own the full sales cycle from prospecting to closing.
• Serve as primary contact for prospects and clients through lifecycle.
• Build a strong pipeline in CRM and meet quarterly/annual revenue targets.
• Present to hedge funds, trading platforms, crypto natives, and institutions.

Skills

ETF sales experience

Digital assets knowledge

Public speaking

Networking in finance

Client relationship management

Education

Bachelor’s degree or equivalent

FINRA Series7 licensing

Job description

Responsibilities

• Develop and execute a targeted sales strategy focused on launching new ETFs and increasing the size of Franklin Templeton’s digital asset ETFs.
• Support the development and execution of opportunities for the Franklin Crypto platform.
• Own the full sales cycle: identify, qualify prospects, pitch, negotiate, and close deals.
• Serve as the primary point of contact for prospects and clients throughout the lifecycle.
• Identify, prospect, and convert high‑value prospects to clients, expanding the platform listing with existing clients.
• Help expand the reach of our digital asset product line‑up across various market segments.
• Deliver client presentations and product demonstrations tailored to hedge funds, trading platforms, crypto natives, and institutions.
• Build and maintain a strong pipeline of qualified opportunities in CRM (Microsoft Dynamics).
• Set, meet, and exceed quarterly and annual revenue targets.
• Conduct regular client meetings, product demos, and tailored presentations to drive adoption.
• Act as the point of contact for negotiating commercial terms, contracts, and onboarding processes.
• Maintain awareness of client needs, competitive landscape, and industry developments related to digital assets.
• Represent the firm at industry events, conferences, and networking forums to increase visibility and generate leads.
• Host and participate in industry roundtables, panel discussions, and client events to expand the sales funnel.
• Secure and deliver high‑profile speaking engagements to position the company as a thought leader in digital asset liquidity and collateral management.
• Collaborate with marketing on tailored sales content, promotional campaigns, and educational materials.
• Partner with Client Servicing & Support teams to ensure prospects and clients receive a high‑quality experience during onboarding and servicing.
• Travel to meet with clients, prospects, and attend industry conferences as needed.

Qualifications

• Minimum 7 years of experience in financial services with a strong background in digital assets, hedge funds, trading operations, and collateral management.
• Bachelor’s degree or equivalent experience.
• Relevant regulatory licensing (e.g., FINRA Series7).
• Demonstrated success in selling ETFs.
• Experience in product development and launching new investment products.
• Established network and credibility across digital asset and traditional finance trading communities.
• Exceptional presentation and public speaking skills.