VP, Brand Visibility & Revenue Communications

iOne Digital; Silver Spring (MD); Hybrid; USD 160,000 - 195,000; Full time

Benefits offered by this job

Comprehensive benefits

401K

Paid time off

Job summary

Urban One in Silver Spring, MD is seeking a Vice President, Brand Visibility & Communications to elevate marketplace visibility and drive revenue. This senior leader will craft cross-platform B2B strategies and translate business goals into external narratives.

Reporting to the Co-Chief Revenue Officers within Sales, you will lead a team, advise executives, and oversee earned media across content, events, and partnerships to accelerate growth.

Qualifications

• Bachelor’s degree in Communications, Public Relations, Marketing, or related field.
• 10+ years of experience in PR, communications, trade marketing, media, or revenue aligned communications.
• Experience within digital media, audio, television, entertainment, or client-facing revenue organizations strongly preferred.
• Proven track record of driving earned media aligned with business growth objectives.
• Deep understanding of the advertising, agency, and media ecosystem.
• Strong executive presence and ability to advise senior leadership.
• Entrepreneurial mindset with a bias toward action and measurable impact.
• Proficient in PR and earned media platforms (Cision, Meltwater, etc.).

Responsibilities

• Develop and execute a B2B communications strategy directly aligned with sales priorities, category growth initiatives, and enterprise partnerships.
• Position Urban One as a must-partner, culturally authoritative, scaled media platform for brands.
• Translate commercial strategy into compelling external narratives.
• Secure consistent presence in advertising, marketing, media, and business trade publications.
• Drive executive interviews, bylines, speaking engagements, and industry recognition.
• Generate earned media that amplifies tentpole events, proprietary research, cross-platform campaigns, and key partnerships.
• Partner closely with revenue leadership to align communications with pipeline priorities.
• Equip the sales team with externally validated proof points and media visibility that enhance credibility and urgency.
• Identify and secure strategic speaking opportunities and panel placements at key industry events.
• Develop creative, cost-effective earned media initiatives tied to tentpoles, experiential activations, and cultural moments.
• Amplify presence before, during, and after major events to maximize commercial impact.
• Oversee earned media supporting original content, franchise series, national events, talent, and branded initiatives.
• Elevate executives, sales leaders, and key personalities as industry voices.
• Partner with Research to elevate proprietary insights, cultural data, and industry reports as thought leadership drivers.
• Serve as a strategic advisor to senior executives on messaging and positioning.
• Oversee management of Urban One LinkedIn presence with a stronger B2B lens.
• Lead and develop communications team members.
• Provide oversight of external PR agencies and vendors.
• Manage budgets, performance metrics, and reporting aligned to visibility and revenue impact.

Skills

Executive presence

Advising senior leadership

Entrepreneurial mindset

Strong messaging & positioning

Education

Bachelor’s degree in Communications, Public Relations, Marketing, or related field

Tools

Cision

Meltwater

Job description

Urban One in Silver Spring, MD is seeking a Vice President, Brand Visibility & Communications to elevate marketplace visibility and drive revenue. This senior leader will craft cross-platform B2B strategies and translate business goals into external narratives.

Reporting to the Co-Chief Revenue Officers within Sales, you will lead a team, advise executives, and oversee earned media across content, events, and partnerships to accelerate growth.