U1 VP, Brand Visibility & Communications

iOne Digital; Silver Spring (MD); Hybrid; USD 160,000 - 195,000; Full time

Benefits offered by this job

Comprehensive benefits

401K

Paid time off

Job summary

Urban One in Silver Spring, MD is seeking a Vice President, Brand Visibility & Communications to elevate marketplace visibility and drive revenue. This senior leader will craft cross-platform B2B strategies and translate business goals into external narratives.

Reporting to the Co-Chief Revenue Officers within Sales, you will lead a team, advise executives, and oversee earned media across content, events, and partnerships to accelerate growth.

Qualifications

• Bachelor’s degree in Communications, Public Relations, Marketing, or related field.
• 10+ years of experience in PR, communications, trade marketing, media, or revenue aligned communications.
• Experience within digital media, audio, television, entertainment, or client-facing revenue organizations strongly preferred.
• Proven track record of driving earned media aligned with business growth objectives.
• Deep understanding of the advertising, agency, and media ecosystem.
• Strong executive presence and ability to advise senior leadership.
• Entrepreneurial mindset with a bias toward action and measurable impact.
• Proficient in PR and earned media platforms (Cision, Meltwater, etc.).

Responsibilities

• Develop and execute a B2B communications strategy directly aligned with sales priorities, category growth initiatives, and enterprise partnerships.
• Position Urban One as a must-partner, culturally authoritative, scaled media platform for brands.
• Translate commercial strategy into compelling external narratives.
• Secure consistent presence in advertising, marketing, media, and business trade publications.
• Drive executive interviews, bylines, speaking engagements, and industry recognition.
• Generate earned media that amplifies tentpole events, proprietary research, cross-platform campaigns, and key partnerships.
• Partner closely with revenue leadership to align communications with pipeline priorities.
• Equip the sales team with externally validated proof points and media visibility that enhance credibility and urgency.
• Identify and secure strategic speaking opportunities and panel placements at key industry events.
• Develop creative, cost-effective earned media initiatives tied to tentpoles, experiential activations, and cultural moments.
• Amplify presence before, during, and after major events to maximize commercial impact.
• Oversee earned media supporting original content, franchise series, national events, talent, and branded initiatives.
• Elevate executives, sales leaders, and key personalities as industry voices.
• Partner with Research to elevate proprietary insights, cultural data, and industry reports as thought leadership drivers.
• Serve as a strategic advisor to senior executives on messaging and positioning.
• Oversee management of Urban One LinkedIn presence with a stronger B2B lens.
• Lead and develop communications team members.
• Provide oversight of external PR agencies and vendors.
• Manage budgets, performance metrics, and reporting aligned to visibility and revenue impact.

Skills

Executive presence

Advising senior leadership

Entrepreneurial mindset

Strong messaging & positioning

Education

Bachelor’s degree in Communications, Public Relations, Marketing, or related field

Tools

Cision

Meltwater

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

U1 VP, Brand Visibility & Communications

Full Time Management Silver Spring, MD, US

30+ days ago Requisition ID: 1185

Salary Range: $160,000.00 To $195,000.00 Annually

***Salary Range: $160,000 - $195,000***

OVERVIEW:

The Radio One story began simply with a dream and one radio station. Over Forty-five years, 13 markets, and 70+ stations later, we are an urban media empire, spanning multiple media platforms. We are in your ears with Reach Media/Radio One, on your televisions with TV One, and may even be the name behind your favorite website, with our digital platform iONE Digital. Information is power, and our mission here at Radio One, Inc. is simple – to be the most trusted media source in the African American community. At Radio One, we pride ourselves on hiring people who are dedicated and continue to challenge the norm, while embracing a corporate culture built on creativity and passion. We are our employees’ biggest fans, and it is our daily mission to attract, develop, and retain the brightest stars in the business.

Urban One sits at the intersection of culture, content, community, and commerce. This role exists to ensure the marketplace fully understands — and is energized by — that scale and impact.

ROLE DESCRIPTION

The Vice President, Brand Visibility & Communications is a senior, revenue-aligned leader responsible for elevating Urban One’s marketplace visibility, perception, and positioning to accelerate growth.

Reporting directly to the Co-Chief Revenue Officers and sitting within the Sales organization, this leader ensures advertisers, agencies, and brand partners clearly understand Urban One’s scale, cultural authority, differentiated platforms, proprietary research capabilities, tentpole events, talent, and integrated solutions.

This leader will develop and execute B2B communications strategies that directly impact revenue, driving awareness, demand, and marketplace credibility across industry, trade, business, and select consumer channels. More than a traditional PR function, this role operates at the intersection of Sales, Integrated Marketing, Research, Content & Programming, Audio, TV, Digital, and Executive Leadership, translating the company’s strongest commercial narratives into consistent marketplace visibility.

KEY RESPONSIBILITIES:

Revenue-Driven Communications Strategy

• Develop and execute a B2B communications strategy directly aligned with sales priorities, category growth initiatives, and enterprise partnerships.
• Position Urban One as a must-partner, culturally authoritative, scaled media platform for brands.
• Translate commercial strategy into compelling external narratives.

Trade & Industry Visibility

• Secure consistent presence in advertising, marketing, media, and business trade publications.
• Drive executive interviews, bylines, speaking engagements, and industry recognition.
• Generate earned media that amplifies tentpole events, proprietary research, cross-platform campaigns, and key partnerships.
• Partner closely with revenue leadership to align communications with pipeline priorities.
• Equip the sales team with externally validated proof points and media visibility that enhance credibility and urgency.

Market Presence and Thought Leadership

• Identify and secure strategic speaking opportunities and panel placements at key industry events.
• Develop creative, cost-effective earned media initiatives tied to tentpoles, experiential activations, and cultural moments.
• Amplify presence before, during, and after major events to maximize commercial impact.

Content, Talent & Platform Amplification

• Oversee earned media supporting original content, franchise series, national events, talent, and branded initiatives.
• Elevate executives, sales leaders, and key personalities as industry voices.
• Partner with Research to elevate proprietary insights, cultural data, and industry reports as thought leadership drivers.
• Serve as a strategic advisor to senior executives on messaging and positioning.
• Oversee management of Urban One LinkedIn presence with a stronger B2B lens.
• Lead and develop communications team members.
• Provide oversight of external PR agencies and vendors.
• Manage budgets, performance metrics, and reporting aligned to visibility and revenue impact.
• Complies with Network and Urban One’s mandatory training and adheres to related course deadlines

QUALIFICATIONS AND EXPERIENCE

• Bachelor’s degree in Communications, Public Relations, Marketing, or related field required.
• 10+ years of experience in PR, communications, trade marketing, media, or revenue aligned communications.
• Experience within digital media, audio, television, entertainment, or client-facing revenue organizations strongly preferred.
• Proven track record of driving earned media aligned with business growth objectives.
• Deep understanding of the advertising, agency, and media ecosystem.
• Strong executive presence and ability to advise senior leadership.
• Entrepreneurial mindset with a bias toward action and measurable impact.
• Proficient in PR and earned media platforms (Cision, Meltwater, etc.).

WHY THIS ROLE MATTERS

Urban One has scale, cultural authority, and differentiated platforms. This role ensures the marketplace sees it, understands it, and is compelled to partner with us.

The Vice President, Brand Visibility & Communications is a strategic revenue enabler — turning visibility into demand and perception into growth.

Benefits Package: Comprehensive benefits offerings include, Major Medical, Dental, Vision, FSA, HSA, 401K, PTO, and elective supplemental options.