VP, Brand Strategy

Adelphi Group; New York (NY); On-site; USD 180,000 - 200,000; Full time

Job summary

Remedy Edge in New York, NY is seeking a VP of Strategy to lead strategy for multiple healthcare brands, with a focus on rare diseases and oncology. You will steer brand strategy, guide cross‑functional teams, and drive omnichannel activation from insight to execution.

The role requires 5+ years in healthcare communications, ability to connect insights into growth opportunities, and willingness to travel for in‑person client meetings.

Qualifications

• Experience with rare diseases and/or oncology strategy strongly preferred.
• 5+ years in healthcare communications.
• Management of launch and mature brand strategies.
• Understanding of omnichannel marketing and its potential impact on strategy.
• Enthusiastic about understanding new disease categories and treatments.
• Ability to “connect the dots” across inputs to generate organic business opportunities.
• Clear and concise verbal and written communications.
• Passion for creating BOLD work that propels behavior change and drives improved health.
• In person client travel may be required.

Responsibilities

• Lead clients to develop and deploy breakthrough brand strategies as strategic brand steward.
• Lead activation of resources to execute brand strategies via omnichannel approach.
• Lead with a point of view while actively listening to align teams and clients.
• Participate in strategic client meetings, providing a clear point of view.
• Collaborate across departments as a core team member.
• Perform landscape assessments of market opportunity, dynamics, clinical landscape, customer segments, and brand differentiators.
• Identify unmet needs by asking why to uncover insights driving market change.
• Develop brand planning structure: platform, personality, positioning, creative platform, lifecycle.
• Design and moderate strategic working sessions with clients.
• Support the Creative Team during campaign development with research results and stimuli.
• Nurture and champion bold creative ideas.
• Support client market research and provide actionable insights to vendors.

Skills

Healthcare communications

Oncology strategy

Omnichannel marketing

Verbal and written communications

Travel willingness

Job description

Agency:

Remedy Edge

Job Function:

Strategy and Planning

Job Subfunction:

Account Planning and Brand Planning

Job Description:

At Remedy Edge, we believe healthcan’twait.

The stakes are higher. The pace is faster. And hesitation costs lives.

That’swhy Remedy Edge exists—to bring urgency to health.

Urgent thinking. Urgent creativity. Urgent action.

We are a collective of courageous, curious, generous, and gritty people driven to solve the toughest challenges in healthcare. We push pastconvention, stay relentlessly a step ahead, and apply bold, omnichannel creativity to move people—from awareness to action, from delay to decision, from possibility to progress.

Because when healthis on the line, every moment matters.

And every edge counts.

Inclusivity

Remedy Edge is an inclusive home for diverse voices, perspectives,and livedexperiences. We believe the best ideasemergewhen everyone is heard—and when the work reflects the realworldit’smeant to change. By embracingdifference, we sharpen our thinking, strengthen our creativity, and take on health’s hardest problems with greater clarity and humanity.

Flexibility

At Remedy Edge, we design work around people, not the other way around. Our flexible hybrid environment empowers teams to do their best work wherever it happens: in our NYC headquarters, at home, or alongside clients. With intentional meeting-free time, seasonal flexibility, and modern ways of working, we give our people the space to think boldly, move faster, and stay at their creative edge.

Who We Are

Remedy Edge is a global healthcare communications network built tomakecreativity, and creative technology, a force for urgent health impact. Grounded in deep insight into behavior, channels, and culture, we create work thatdoesn’tjust inform—but activates. Work that accelerates decisions,advancescare, anddrives meaningful change forthe brandsand patients whocan’tafford to wait.

Title : VP, Strategy

Location : New York, NY

Department/Discipline : Brand Strategy

Responsibilities:

• Become the strategic brand steward across multiple clients/brands by leading clients to develop and deploy breakthrough brand strategies
• Understand and lead activation of resources to execute brand strategies via an omnichannel approach
• Ability to both lead with a point of view and actively listen to drive alignment across team and clients
• An active participant in strategic client meetings, providing a clear and supported point of view
• Works collaboratively across departments as a core team member
• Perform landscape assessment:
• Maintains deep understanding of the market opportunity, competitive dynamics, clinical landscape, customer segments, customer motivators/barriers, and brand differentiators for assigned brands
• Identifyand Define Unmet Needs:
• Demonstrates curiosity in alwaysseekingthe “why”in order toidentifyunexpected insights that will drive market change
• Brand Planning Structure Development:
• Defines unbranded platform, brand personality, positioning, creative platform, and key strategies throughout the lifecycle of the brand’
• Designs and moderates key strategic working sessions with clients
• Campaign Development and Assessment:
• Supports the Creative Team throughout the creative development process (provides research results and other stimulus materials)
• Perseveres in nurturing and championing the “bold creative idea”
• Supports client market research needs, providing input to client’s research vendor on design and generating actionable insights from the research

Experience:

• Experience with rare diseases and/or oncology strategystronglypreferred.
• 5+ years in healthcare communications
• Management of launch and mature brand strategies
• Understanding of the requirements associated with omnichannel marketing and its potential impact on strategy
• Enthusiastic about understanding new disease categories and treatments
• Ability to “connect the dots” across inputs to generate organic business opportunities
• Clear and concise verbal and written communications
• Passion for creating BOLD work that propels behavior change and drives improved health
• In person client travel may berequired

$180,000 - $200,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers:

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