VP, AI-Driven Product Marketing

8100 United States - Genesys Cloud Services, Inc.; North Carolina; On-site; USD 222,000 - 390,000; Full time

Benefits offered by this job

Medical, Dental, and Vision Insurance.

Telehealth coverage.

Flexible work schedules and work from.

Development and career growth

Job summary

Genesys is shaping the future of customer experience by uniting AI, people and technology to deliver meaningful outcomes. We are seeking a VP of Product Marketing who can turn ambition into a market story, lead product marketing across Genesys, and connect AgenticOrchestration for CX to customer value.

You will build and mentor a global team, shape launches, executive messaging, and growth marketing, partnering with product and engineering to translate complex capabilities into measurable

Qualifications

• 15+ years of experience in product marketing, product management, or marketing leadership across multiple products or an enterprise platform.
• Proven track record of developing differentiated products and platform positioning and messaging for customers, executives, and industry analysts.
• Strong product and technical fluency, with the ability to translate complex enterprise software, cloud, AI, automation, and platform capabilities into clear customer and business value.
• Extensive experience leading major product launches and go-to-market strategies that support enterprise adoption, customer growth, and market differentiation.
• Practical experience applying AI to individual and team workflows, with informed perspective on AI in enterprise software and customer experience.
• Exceptional executive communication and presentation skills, including experience delivering keynotes and engaging with customers, analysts, and the press.
• Demonstrated ability to operate at both strategic and hands-on levels, from shaping market strategy to refining messaging, launch plans, and executive presentations.

Responsibilities

• Product positioning and messaging.
• Shape how the market sees Genesys, connecting Agentic Orchestration for CX to outcomes customers care about: better experiences, more effective teams, and business growth.
• AI vision and thought leadership. Partner with product and executive leaders to show what’s possible with AI and how it can create meaningful value for customers.
• Product launches and go-to-market strategy. Bring our most important innovations to market, translating technical capabilities into compelling use cases, clear business value, and customer adoption.
• Executive messaging and event content. Create the stories behind our biggest moments, connecting the Genesys vision to customer impact through executive narratives, product keynotes, and flagship events.
• Customer growth marketing. Help customers unlock more value from Genesys through segmentation, messaging, and programs that drive AI adoption and expansion alongside sales and customer success.
• Customer evidence and industry engagement. Turn measurable customer outcomes into powerful proof points, bringing those stories to customers, analysts, and industry audiences.
• Team leadership. Build and inspire a global team across product marketing, executive messaging, and customer growth, grounding the work in customer value and embedding AI into how the team delivers.

Skills

Product marketing leadership

Executive communication

AI experience

Go-to-market strategy

Team leadership

Education

Bachelor's, MBA or other relevant advanced degree

Job description

Genesys is shaping the future of customer experience by uniting AI, people and technology to deliver meaningful outcomes. We are seeking a VP of Product Marketing who can turn ambition into a market story, lead product marketing across Genesys, and connect AgenticOrchestration for CX to customer value.

You will build and mentor a global team, shape launches, executive messaging, and growth marketing, partnering with product and engineering to translate complex capabilities into measurable