Customer Market Research Analyst

O'Reilly Auto Parts; Springfield (MO); On-site; USD 55,000 - 85,000; Full time

Benefits offered by this job

Competitive wages

Paid time off

Stock purchase plan

401k with contributions

Medical insurance

Dental insurance

Vision insurance

FSA option

Wellbeing programs

Tuition assistance

Career growth

Job summary

O’Reilly Auto Parts is seeking an Analyst to support multiple departments by planning, executing, analyzing and reporting on Voice of Customer projects, turning data into actionable insights. The role emphasizes creating ad-hoc and recurring reports, collaborating with Marketing, Omnichannel, Professional Sales and other teams to improve the customer experience across the site and product categories.

Candidates should have a Bachelor's degree in a relevant field, strong data skills, and

Qualifications

• Bachelor’s degree in HCI, Psychology or Marketing or 1–2 years equivalent experience in online marketing/omnichannel/project mgmt.
• Advanced knowledge of Microsoft Office (Word, Excel, PowerPoint).
• Passionate about the customer and driving user behavior.
• Analytical, data-driven, and comfortable with large data sets.
• Excellent written and verbal communication skills.
• Team-oriented and collaborative work style.

Responsibilities

• Analyze results to identify trends and forecast improvements in business processes.
• Curate historical research and industry trend content for easy access.
• Compile and reconcile Voice of Customer data for multiple teams.
• Translate data into executive summaries and actionable recommendations.
• Collaborate with departments for multi-source brand health reporting.
• Develop dashboards and tools for marketing and e-commerce performance.
• Analyze site metrics and VOC data to improve customer experience.
• Plan and deliver customer research initiatives across B2C and B2B sites.
• Work with Digital Site Operations/Analytics on insights and testing.
• Create ad-hoc reports and support new report development.

Skills

Analytical

Communication

Teamwork

Customer focus

Education

Bachelor’s degree in Human Computer Interaction, Psychology, or Marketing

Tools

Microsoft Word

Microsoft Excel

PowerPoint

Python

R

JMP

SPSS

Job description

The Analyst is responsible for supporting the business across multiple departments to successfully plan, execute, analyze and report on “Voice of the Customer” projects that help uncover insights and drive action. Primary responsibilities will include project setup, creating ad hoc reports, and maintaining reoccurring reports for various teams.

Essential Job Functions

• Analyze results from past business operations to identify trends and forecasts in order to recommend improvements to the business processes.
• Curate and organize historical primary research, secondary research, and industry trend content that is easily available upon request.
• Compile, organize, and reconcile Voice of Customer data for a variety of teams and areas of focus.
• Translate raw data into easy-to-understand findings including preparation of executive summaries and recommendations.
• Collaborate and partner with teams from multiple departments for reporting and metrics to create a multi-source view of brand health (Marketing, Omnichannel, Professional Sales, etc.).
• Develop reporting dashboards and tools for digital marketing and e-commerce site performance on a weekly, monthly, quarterly, semi- and annual basis, or as needed by the business.
• Analyze site metrics, voice of customer feedback, and related data to identify opportunities to improve the customer experience across the site and various product categories.
• Plan, develop and deliver marketing, ecommerce, and omnichannel customer research initiatives across both B2C and B2B websites from concept through completion.
• Work closely with the Digital Site Operations/Analytics team to develop strategic insights for website activity, enhanced reporting, and A/B/Multi-Variant testing.
• Operate independently and manage ambiguous and subjective situations while maintaining high quality standards for the customer.
• Create Ad-hoc reporting and support new report development as needed.
• Assist with special department projects at the direction of leadership.
• All other duties as assigned.

Skills/Education/Experience

Required:

• Bachelor’s degree in Human Computer Interaction, Psychology, or Marketing (1-2 years of equivalent work experience in online marketing, e-commerce, omnichannel, or project management considered in lieu of degree)
• Advanced knowledge and experience with Microsoft Office, Word, Excel and PowerPoint
• Passionate about the customer with a strong interest in understanding and driving user behavior
• Analytical, process-oriented, and comfortable working with large data sets and making data-driven decisions
• Excellent written and verbal communication skills
• Comfortable in a team-oriented work environment

Desired

• 2-4 years of experience in marketing research, customer research, or digital/ecommerce strategy
• Python, R, JMP, SPSS or other analysis tools/languages
• Recent experience in Customer Research, Digital Strategy, Advertising/Marketing, B2C Ecommerce, B2B Ecommerce, or Retail
• Experience with web analytics
• Automotive knowledge

O’Reilly Auto Parts has a proven track record of growth and stability. O’Reilly is full of successful career stories and believes in a strong promote-from-within philosophy, encouraging you to grow your career along with the organization.

Total Compensation Package

• Competitive Wages & Paid Time Off
• Stock Purchase Plan & 401k with Employer Contributions Starting Day One
• Medical, Dental, & Vision Insurance with Optional Flexible Spending Account (FSA)
• Team Member Health/Wellbeing Programs
• Tuition Educational Assistance Programs
• Opportunities for Career Growth

O’Reilly Auto Parts is an equal opportunity employer.

The Company does not discriminate on the basis of race, religion, color, national origin or ancestry (including immigration status or citizenship), sex, sexual orientation, gender identity, pregnancy (including childbirth, lactation, and related medical conditions,) age (40 and over), veteran status, uniformed service member status, physical or mental disability, genetic information (including testing or characteristics) or another protected status as defined by local, state, or federal law, as applicable.

Qualified individuals with a disability may be entitled to reasonable accommodation under the Americans with Disabilities Act.

If you require a reasonable accommodation during the application or employment process, please send an email to: [e-mail] or call [phone] option , and provide your requested accommodation, and position details.