VM Consulting | Director, Strategy

VaynerX, LLC

New York (NY)

Hybrid

USD 135,000 - 155,000

Full time

42 hours ago

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Benefits offered by this job

Employer-sponsored 401k with match

Medical, Dental, and vision coverage

Unlimited PTO

Caregiver (Parental) Leave

Health and Wellness benefits

Job summary

VaynerX is hiring a Relevance Strategy Director in New York with deep expertise in B2B tech and AI. You will translate complex enterprise topics into creator-led social content, drive cultural insights across platforms, and lead a hybrid team to deliver high-impact campaigns that resonate with audiences and clients.

The role demands strategic storytelling, strong writing, and an ability to defend high-concept ideas to engineers and executives.

Qualifications

Experience in brand strategy, social strategy, or cultural strategy in advertising or publishing.
Strong leadership with mentorship and team empowerment.
Genuine finger on AI culture and changing conversations.

Responsibilities

Own the day-to-day strategic direction with cultural intelligence.
Develop insights to create recurring social formats and creator-led content.
Partner with creative and production teams to maximize organic views.
Scan the social landscape daily to identify real-time cultural signals.
Identify and educate on emerging voices in Tech and AI space.
Maintain knowledge of AI creators to co-create content with credibility.

Skills

Brand strategy

Social strategy

Cultural strategy

Leadership

AI awareness

Writing skills

Job description

VaynerX

VaynerX is a family of companies building brands for the now. Founded by Chairman Gary Vaynerchuk in January 2017,

About Vaynermedia

VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.

Overall Purpose

Strategy at VaynerMedia provides a crucial perspective on business dynamics. We are a human-centric, culture-obsessed discipline that dives deep into audience insights, media trends, cultural shifts, and platforms. Our team is collectively redefining and modernizing how clients harness consumer intelligence, develop brand strategy, and plan for attention. We feed social with entertaining, hyper-relevant content that earns views.

We are partnering with one of the most influential tech companies in the world to drive social content that commands attention. We aren't looking for a "social media manager" to schedule posts or a "brand strategist" for static decks. We need a Relevance Strategy Director specializing in the B2B Tech and AI sectors: a rare hybrid who is as comfortable unpacking an enterprise AI feature list or navigating the nuances of AI implementation convos on LinkedIn and Reddit as they are dissecting why a specific Reels hook went viral.

You will be the bridge between complex enterprise tech and internet-first creative. Your goal is to take one of the world’s most sophisticated tech stacks and make it the most culturally resonant brand in the digital landscape. You will be responsible for unlocking creative, cultural, and platform strategies that unlock social storytelling and entertainment.

What You’d Do:

Own the day-to-day strategic direction, bringing cultural intelligence into every brief, recommendation, and creative conversation by communicating complex technical topics in accessible and culturally relevant ways to a variety of audiences across platforms that prioritize organic reach.
Develop insights to concept and drive recurring social formats (mini-series, live streams, or platform-specific "shows") that build loyal audiences, translating complex technical briefs into creator-led social content across multiple productions.
Partner with creative and production teams daily to maximize organic views.
Scan the social landscape (AI, Corporate Culture) daily to identify real-time cultural signals and formats, to enable timely brand responses.
Identify and educate the team on emerging voices in the Tech and AI space.
Maintain deep knowledge of AI and Tech creators - from Substack legends to YouTube demo teachers - to co-create content with built-in credibility.

Manage junior team members in synthesizing platform intelligence, pushing toward human, culturally grounded insight over raw performance data and metrics recaps.

Partner closely with social creators to ensure technical products and messages are paired with actionable cultural insights to fuel high-performing content.
Deliver reports on social conversations and community sentiment, serving as a flexible strategic resource deployable across multiple initiatives.

Who You Are

You believe "B2B" shouldn’t stand for "Boring-to-Boring."
You speak the language of tech but have an instinctive understanding of viral creative and platform mechanics.
You spend your weekends lurking in niche subreddits or watching video essays on tech history.
You have a "hacker mindset": you like to experiment, break things, and find the shortcut to attention.
You are chronically online, deep in the web, and know your way around a suite of tech products.
You know and understand social media, creative thinking, and the creator economy.
You can confidently defend a high-concept creative idea to a room full of C-suite engineers.

What you have:

Experience in brand strategy, social strategy, cultural strategy, or a related advertising or publishing environment.
Strong leadership experience, recognized for the ability to balance mentorship and team empowerment while ensuring quality strategic output.
A genuine finger on the pulse of AI and an understanding of the ever-changing, always-on conversations. You don’t just find the news; you understand the underlying features and how to speak authentically to end users who have limited AI fluency.
A deep network in the culture of Tech and AI: connected to the right communities, subreddits, and events.
Proven experience in social strategy, content curation, or community management for nuanced audience segments and technical cohorts.
The ability to spot early cultural signals and translate them into strategic value for clients.
Exceptional writing skills for crafting internal reports, cultural stewardship, and POV documents.
A strong curiosity, "go-getter energy," and a bias for action to ensure insights drive tangible, executable creativity.

This position is currently designated as hybrid and is subject to the Company's workplace attendance and in-office work requirements, as in effect from time to time. The Company reserves the right to modify these requirements at any time.

All information submitted with this application and disclosed in the interview and screening processes must be truthful. The Company reserves the right in its sole discretion, to disqualify a candidate from consideration, withdraw a conditional offer of employment, or terminate employment, if it discovers a candidate provided false, misleading, or materially incomplete information during the application process.

VaynerX is committed to fostering an inclusive workplace where everyone has the opportunity to succeed. We provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity or expression, national origin, ancestry, age, disability, genetic information, marital status, military status, veteran status, citizenship or immigration status (as permitted by applicable law), or any other characteristic protected by applicable federal, state, or local law.

Unsure if you meet the qualifications?

We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors.