Vita Coco Brand Ambassador, On-Premise

Enthuse Marketing Group, LLC; New York (NY); On-site; USD 50,000 - 58,000; Full time

Job summary

A leading marketing agency seeks a full-time temporary brand ambassador for Vita Coco in New York City. The role involves building brand awareness, engaging with consumers, and fostering relationships to increase sales. Ideal candidates are passionate about cocktail culture and possess strong communication and engagement skills.

Qualifications

• Must be 21 or older.
• Experience in brand ambassador, sales, or customer service roles, preferably in beverage or hospitality industries.
• Strong understanding of cocktail culture and hospitality operations.

Responsibilities

• Generate visibility and advocacy for Vita Coco in the on-premise channel.
• Plan, execute, and represent Vita Coco sampling events.
• Build relationships with key accounts in the region.

Skills

Communication

Engagement

Presentation

Budgeting

Social Media

Job description

Company Description

Enthuse is an education-led marketing agency. We’re a passionate team of marketers, educators, and instructional designers all dedicated to a singular mission – we teach the world to love our client’s brands.

We’re also one of the fastest growing WBENC-certified, 100% women-owned and led marketing agencies in the United States. Join us to create engaging content delivered by world-class storytellers through unforgettable experiences that drive real business results. Each year, we devote a portion of our profits to empower women entrepreneurs who often lack access to resources like capital, mentorship, and community.

Job Description

Must be based within a 30-minute commuting distance of New York, NY.

Availability: Candidates must be available for the entire duration of the timeframe.

Timeframe: July 1, 2025 - December 31, 2025.

The Enthuse team seeks a full-time temporary high-energy, outgoing ambassador to represent Vita Coco Coconut water at bars, restaurants, and select events in New York City. The goal is to build brand awareness, engage with consumers, and foster relationships with venue staff to increase Vita Coco's presence and sales, and promote advocacy among bartenders, restaurant owners, and hospitality workers.

This role is ideal for beverage professionals with an established regional network. The candidate should be personable, detail-oriented, independent, tech-savvy, a great communicator, passionate about cocktail culture and hospitality, and embody the Vita Coco brand.

Responsibilities

• Generate visibility and advocacy for Vita Coco in the on-premise channel.
• Plan, execute, and represent Vita Coco sampling events.
• Build relationships with key accounts in the region.
• Lead cocktail R&D sessions and provide recommendations.
• Conduct brand training for consumers and venue staff.
• Create and complete special projects as needed.
• Report market insights, event recaps, and ROI.
• Adhere to ethical and professional standards.

Success Metrics

• Achieve KPIs related to activities and commercial growth.
• Provide strategic updates showcasing ROI.
• Establish and nurture relationships with decision-makers.
• Enhance brand presence in establishments.
• Train staff and consumers on product benefits and versatility.
• Gather market feedback on product reception and preferences.
• Maintain consistent brand messaging and promotional materials.
• Engage actively on social media.
• Receive positive feedback from managers, agencies, and clients.

Qualifications

• Must be 21 or older.
• Experience in brand ambassador, sales, or customer service roles, preferably in beverage or hospitality industries.
• Enthusiasm for Vita Coco products and ongoing learning.
• Strong understanding of cocktail culture and hospitality operations.
• Excellent communication skills.
• Flexibility to work nights and weekends.
• Presentation skills tailored to various environments.
• Outgoing personality and engagement skills.
• Self-motivated with effective schedule management.
• Budgeting skills and expense tracking.
• Valid driver’s license and vehicle access.
• Experience with social media platforms like Instagram and Twitter.
• Attention to administrative details and compliance.

Additional Information

The base compensation is $50,000 for the assignment. Actual pay depends on experience, skills, location, and other factors.

Enthuse is an Equal Opportunity Employer and provides accommodations for applicants with disabilities.