Vita Coco Brand Ambassador, On-Premise

Enthuse Marketing Group, LLC; New York (NY); On-site; USD 40,000 - 60,000; Full time

Job summary

Enthuse Marketing Group, LLC is seeking a Vita Coco Brand Ambassador to represent the brand at bars and events in New York City. This temporary, full-time role requires a personable, detail-oriented individual with a passion for hospitality and strong communication skills to enhance brand presence and engage consumers.

Qualifications

• High-energy and outgoing personality.
• Experience in beverage industry preferred.
• Ability to engage with consumers and venue staff.

Responsibilities

• Generate visibility and advocacy for Vita Coco.
• Plan and execute sampling events.
• Build relationships with key accounts.

Skills

Communication

Detail-oriented

Tech-savvy

Passionate about hospitality

Job description

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Job Description

Must be based within a 30-minute commuting distance of New York, NY.

Availability: Candidates must be available for the entire duration of the project.

Timeframe: July 1, 2025 - December 31, 2025

The Enthuse team seeks a high-energy, outgoing ambassador to represent Vita Coco Coconut Water at bars, restaurants, and events in New York City. Responsibilities include building brand awareness, engaging consumers, and fostering relationships with venue staff to enhance product presence and sales, and promote brand advocacy among hospitality professionals.

This temporary, full-time role is ideal for beverage professionals with regional networks. The candidate should be personable, detail-oriented, independent, tech-savvy, a great communicator, passionate about hospitality, and aligned with the Vita Coco brand.

Responsibilities include but are not limited to:

1. Generating visibility and advocacy for Vita Coco in the on-premise channel.
2. Planning and executing sampling events.
3. Acting as a brand advocate.
4. Building relationships with key accounts.
5. Leading cocktail R&D sessions and providing recommendations.
6. Conducting brand training for staff and consumers.
7. Managing special projects and reporting market insights, event recaps, and ROI.
8. Maintaining professional and ethical standards.

Success metrics include:

1. Achieving KPIs related to activities and sales growth.
2. Providing strategic updates demonstrating ROI.
3. Building and nurturing relationships with key decision-makers.
4. Enhancing brand presence in venues.
5. Training staff and consumers on product benefits and versatility.
6. Gathering market feedback for continuous improvement.
7. Ensuring consistent brand messaging and presentation.
8. Engaging actively on social media.
9. Receiving positive feedback from managers, agencies, and clients.