Visual Merchandising Director: Strategy and Brand

Swatch Group; Miami (FL); On-site; USD 120,000 - 180,000; Full time

Job summary

Swatch Group in the Miami area seeks a Visual Merchandising Director to define and lead the VM and training strategy for the U.S. market, ensuring brand consistency and commercial effectiveness across all points of sale.

You will manage a team of VM and training professionals, translate global brand vision into market-specific programs, and collaborate with operations to optimize customer experience and store presentation.

Qualifications

• Bachelor’s degree in marketing, retail, or a related field.
• Proven experience in visual merchandising leadership.
• Strong understanding of brand standards and retail operations.

Responsibilities

• Define, lead, and execute the VM and training strategy for the U.S. market.
• Oversee retail environments, standards, and budgets across points of sale.
• Collaborate with global HQ to translate brand vision into market-specific programs.

Skills

Strategic leadership

Brand management

Team coaching

Job description

Swatch Group in the Miami area seeks a Visual Merchandising Director to define and lead the VM and training strategy for the U.S. market, ensuring brand consistency and commercial effectiveness across all points of sale.

You will manage a team of VM and training professionals, translate global brand vision into market-specific programs, and collaborate with operations to optimize customer experience and store presentation.