Visual Merchandising Director

Swatch Group; Miami (FL); On-site; USD 120,000 - 180,000; Full time

Job summary

Swatch Group in the Miami area seeks a Visual Merchandising Director to define and lead the VM and training strategy for the U.S. market, ensuring brand consistency and commercial effectiveness across all points of sale.

You will manage a team of VM and training professionals, translate global brand vision into market-specific programs, and collaborate with operations to optimize customer experience and store presentation.

Qualifications

• Bachelor’s degree in marketing, retail, or a related field.
• Proven experience in visual merchandising leadership.
• Strong understanding of brand standards and retail operations.

Responsibilities

• Define, lead, and execute the VM and training strategy for the U.S. market.
• Oversee retail environments, standards, and budgets across points of sale.
• Collaborate with global HQ to translate brand vision into market-specific programs.

Skills

Strategic leadership

Brand management

Team coaching

Job description

Job Description

The primary role of the Visual Merchandising Director is to define, lead, and execute the visual merchandising and training strategy for the U.S. market while ensuring brand consistency, operational excellence, and commercial effectiveness across all points of sale. This position serves as the key liaison between U.S. operations and global headquarters, translating brand vision into market-specific strategies that enhance customer experience, elevate brand presence, and drive business results.

The Director will lead a team of Visual Merchandising & Training professionals, providing strategic direction, coaching, and development while fostering a culture of innovation, accountability, and collaboration. This role is responsible for overseeing all visual merchandising standards, retail environments, training initiatives, budgets, and special projects across the market.