Location: New York, NY
Position Type: Freelance / Contract
Industry: Gift, Accessory & Specialty Retail
Experience Level: Senior (10–15+ years)
About the Role
We are seeking an experienced, creative, and highly independent Freelance Visual Merchandiser with deep expertise in the gift and accessory merchandising space. This role is ideal for a seasoned professional who can take ownership of execution at tradeshows, drive engagement through compelling presentation, and elevate brand experience. Local candidates only — on‑site presence and brand familiarity are essential.
Upcoming Project Dates
Key Responsibilities
- Design & Execution
- Implement visually compelling displays (product groupings, seasonal themes) that reflect brand identity and maximize sales.
- Utilize lighting, props, signage, fixtures, and layout strategies to enhance the customer experience and guide purchasing behavior.
- Maintain visual standards consistently across installations.
- Strategic Merchandising
- Execute merchandising aligned with seasonal campaigns and business goals.
- Stay current with retail design trends and consumer preferences in gifts, accessories and lifestyle merchandising.
Required Qualifications
- 10–15+ years of proven visual merchandising experience, ideally within the gift, accessory, lifestyle, or specialty retail sectors.
- Strong independent thinker capable of owning execution with minimal oversight.
- Exceptional aesthetic sensibility, attention to detail, and an advanced understanding of display principles and consumer psychology.
- Excellent communication and collaboration.
- Comfortable working on‑site during pre‑show set‑ups; ability to lift at least 50 lbs / move display components and process inventory when necessary.
- Knowledge of using power tools, hand tools, and comfortable with using ladders.
- Extended standing and physical aspects of the job (heavy lifting at times).
- Portfolio demonstrating past work in visual merchandising, especially within gift/accessory displays preferred.
What We’re Looking For
- Thinks creatively and strategically in a fast‑paced environment.
- Makes decisions with confidence.
- Has a deep passion for visual storytelling and an eye for compelling wholesale/tradeshow presentations.