Visual Designer (Remote)

Bask Health; United States; Remote; USD 70,000 - 90,000; Full time

Job summary

Bask Health is seeking a Visual Designer to enhance our visual identity across marketing channels, working in a fast-paced environment. The role involves collaboration on creative projects and a focus on metrics-driven design rather than purely aesthetics. Ideal candidates will have experience with Figma, an understanding of HTML/CSS, and a background in product-led companies, particularly SaaS. Join us to shape how we communicate our product effectively.

Qualifications

• Comfortable making and designing with Figma.
• Able to convey ideas through effective copy.
• Experience in product-led companies, ideally SaaS.

Responsibilities

• Define and shape visual identity across web and marketing channels.
• Work on a variety of marketing initiatives including social media and email.
• Collaborate to develop creative campaigns and content.

Skills

Figma

Understanding of HTML and CSS

Metrics-driven experimentation

Intuitive sense for good copy

Video experimentation

Job description

What you’ll do

We’re looking for a Visual Designer to bring this mindset to all our growth, marketing and sales initiatives.

• Define and shape our visual identity across our web presence, marketing channels, and product.
• Work closely with all our marketing initiatives big and small. This means executing to a high standard across everything from our website to sales collateral, social media assets and email campaigns.
• Help us come up with creative ways to reach our audience. We’d expect you to not just help us ship quickly at a high quality bar, but help us figure out what we do in the first place. It might be a new kind of campaign, a content series, a set of events – you name it, the less conventional, the better.

This is a great fit if you:

• Are excited about working in a company with design-focused engineers & founders, and a culture where craft and product sense play an important role. The level of attention on design work can understandably be daunting for some folks – we’d want you to be excited about it.
• Feel comfortable taking ownership in ambiguity. You should be happy with a bit of chaos and adrenaline that comes from being in a fast-moving product team.
• Prefer working in the open and default to sharing early and often. You seek input from the team vs iterating on your own and presenting only your final design.

This won’t be the right role if you:

• Want a clear roadmap, with clearly scoped projects and tickets. We’re early, growing quickly, and things are messy.
• Want to focus on how things look, rather than how they perform (in addition to how they look). We’re looking for someone who is excited about metrics-driven experimentation while preserving a strong sense of taste.
• Want to only work on product. While you’ll be joining a very product-centric culture and work closely alongside the product team, your role will be predominantly about designing how we communicate the product, not the product itself.
• Expect all the perks of a big company. We’re a seed-stage startup and are competitive in what we offer at our stage, but it’s a different role and opportunity than working at an established tech company.

Additional skills and experience

• Feel at home working in Figma. You should be very comfortable making things on the web and obsess over making things look and feel great.
• Have an intuitive sense for good copy and how it can effectively convey an idea. You should be able to tell when a few changes to a headline really make a page sing and how words and visuals play together.
• Have worked for product-led companies, ideally in SaaS. You should have an intuitive sense of how products like ours look and how they are marketed.
• Ideally know your way around HTML and CSS a bit. We don’t expect you to be an expert, but you should be comfortable fixing background colours in a pull request on Github.
• Ideally have experimented with video a bit and are excited to grow this area of your skill set.