Visual Content Specialist

Archspm; Fridley, Northern (MN, KY); On-site; USD 45,000 - 70,000; Full time

Job summary

Totino-Grace High School is seeking a creative Visual Content Specialist to lead photography, videography, and visual storytelling across marketing channels. You will craft high-quality content that reflects the school’s mission and engages prospective families, students, alumni, and donors.

The role involves collaborating with the Marketing & Communications team to produce content from concept to delivery, while maintaining brand standards and managing multiple projects in a school environment.

Qualifications

• Proven ability to create high-quality photography and video content.
• Ability to maintain brand consistency across channels.
• Strong collaboration with marketing and communications stakeholders.

Responsibilities

• Serve as the school’s primary photographer and videographer for marketing, admissions, and events.
• Plan, shoot, edit, and deliver visual content from concept to finished product.
• Capture photos and videos for website, social media, prints, and campaigns.
• Lead or assist in creative storyboarding and production planning.
• Schedule shoots, coordinate equipment, locations, and talent as needed.
• Apply professional standards in lighting, audio, editing, and color for compelling visuals.
• Ensure all content aligns with Totino-Grace branding and messaging.
• Stay current with trends in visual storytelling and production techniques.

Skills

Photography

Videography

Visual storytelling

Brand consistency

Collaboration

Tools

Adobe Photoshop

Adobe Premiere Pro

Lightroom

Illustrator

Job description

Visual Content Specialist

Totino-Grace High School is seeking a creative, collaborative, and highly skilled Visual Content Specialist to join our Marketing & Communications team. This role serves as the school’s principal photographer, videographer, and visual content creator, bringing the Totino-Grace story to life through compelling photography, video, graphics, and design. The Visual Content Specialist will create original visual content that engages prospective families, current students and families, alumni, donors, and the broader community. Work produced in this role will appear across the school website, social media channels, print publications, admissions materials, signage, event screens, and advancement campaigns. The ideal candidate is a visual storyteller who can take a project from concept to completion, is comfortable working with students and adults in a school environment, and brings both strong creative instincts and excellent organizational skills.

Primary Responsibilities

Photography, Video & Visual Storytelling

• Serve as the school’s primary photographer and videographer, producing high-quality content that reflects the mission, values, and spirit of Totino-Grace.
• Produce photo and video projects from concept through completion, including scripting, storyboarding, scheduling, shooting, editing, producing, and delivery.
• Capture and edit compelling photography and video for marketing, communications, admissions, advancement, athletics, academics, activities, and school events.
• Assist in or lead creative storyboarding, concept development, and production planning.
• Schedule and coordinate photo and video shoots, including locations, timing, equipment, and subjects.
• Apply professional standards for composition, lighting, audio, editing, color, and visual storytelling.
• Ensure all visual content aligns with established brand standards and presents Totino-Grace in a professional and authentic way.
• Stay current with emerging creative techniques, technologies, platforms, and visual storytelling trends.

Marketing & Communications

• Collaborate closely with the Marketing & Communications Manager to contribute to and uphold the Totino-Grace brand.
• Participate in project planning, creative development, and brainstorming sessions.
• Prepare and present original content proposals and creative concepts.
• Attend weekly “In the Know” meetings and creative brainstorming sessions.
• Meet regularly with the Marketing & Communications Manager and project partners to discuss priorities, timelines, and deliverables.
• Consult with faculty, staff, and department representatives regarding project requests, providing creative direction and guidance on timelines, scope, and expectations.
• Assist with creating, scheduling, and publishing content across Totino-Grace social media channels.
• Coordinate and produce recurring school communications, including assisting with Insights, the weekly community newsletter.
• Follow and contribute to the production calendar and content calendar.
• Track and respond to visual content needs according to established priorities and schedules.

Project & Asset Management

• Develop and clearly communicate production timelines for photo and video projects.
• Consistently communicate project status through the production calendar and with project partners.
• Manage multiple concurrent projects while meeting deadlines and maintaining a high level of quality.
• Identify, maintain, and manage the equipment and software necessary to produce high-quality visual and audio content.
• Establish and maintain an organized, accessible, and shareable digital asset management system for photography, video, graphics, and other visual content.
• Engage professionally and positively with students, faculty, staff, alumni, families, and community members to generate authentic and meaningful content.

What Success Looks Like

Success in this role means consistently creating visual content that captures what makes Totino-Grace distinctive. The Visual Content Specialist will help prospective families see themselves as part of the school community, help current families stay connected, celebrate student and school accomplishments, strengthen alumni and donor engagement, and tell the broader Totino-Grace story through authentic, compelling visual storytelling.

This is an opportunity for a versatile creative professional to play a central role in how Totino-Grace High School is seen and experienced by its community.