Visual Content Creator

Virginia Polytechnic Institute and State University (VT); Blacksburg (VA); On-site; USD 55,000 - 57,000; Full time

Job summary

Virginia Tech is seeking a creative Visual Content Creator to join the Marketing and Communications team. You will envision, produce, capture, edit, and distribute compelling photo and video content that highlights the college, Virginia Cooperative Extension, Virginia 4-H, and related programs.

You’ll manage the college’s social media channels, develop platform-specific strategies, and collaborate with faculty, staff, students, and partners to tell authentic stories that advance agriculture,

Qualifications

• Bachelor's degree in related field or equivalent professional experience.
• Proven ability to produce high-quality photography and video from concept to delivery.
• Experience creating visual stories for digital and social platforms.
• Proficient in Adobe Creative Cloud (Premiere Pro, Lightroom, Photoshop, After Effects).
• Experience managing social media accounts and platform-specific content.
• Ability to manage multiple projects in a fast-paced environment.
• Experience with professional camera systems, lighting, and audio.
• Strong interpersonal and communication skills; collaborative.
• Portfolio demonstrating excellence in photography, videography, editing, storytelling.

Responsibilities

• Envision, produce, capture, edit, and distribute photo/video content.
• Act as primary visual storyteller and social media coordinator.
• Oversee day-to-day management and growth of college social media.
• Develop platform-specific social media strategies and campaigns.
• Collaborate with faculty, staff, students, and partners on storytelling.
• Produce short-form videos, reels, event photography, and promos.
• Ensure content aligns with brand standards and accessibility.

Skills

Visual storytelling

Social media management

Multitasking / project management

Interpersonal communication

Photography

Videography

Editing

Portfolio development

Education

Bachelor's degree or equivalent professional experience

Tools

Adobe Creative Cloud

Premiere Pro

Lightroom

Photoshop

After Effects

Camera, lighting, and audio equipment

Job description

Job Description

The College of Agriculture and Life Sciences at Virginia Tech seeks a creative, collaborative visual storyteller to join its Marketing and Communications team. The Visual Content Creator will envision, produce, capture, edit, and distribute compelling photo and video content that showcases the impact of the college, Virginia Cooperative Extension, Virginia Agricultural Experiment Station, and Virginia 4-H.

This position serves as both the college's primary visual storyteller and social media coordinator, producing engaging multimedia content from concept to completion while overseeing the day-to-day management and strategic growth of the college's social media presence. The successful candidate will create authentic stories that connect audiences with the people, research, teaching, Extension, and outreach that advance agriculture, natural resources, youth development, and community well-being across the Commonwealth.

The Visual Content Creator will identify storytelling opportunities, capture photography and video in a wide variety of settings, edit content for multiple platforms, and publish and manage content across social media channels. Assignments may range from documenting research in laboratories and fields to covering Extension programs, student experiences, alumni stories, donor impact, and major college events.

The Visual Content Creator will work independently on many assignments while collaborating with faculty, staff, students, Extension professionals, administrators, and university partners to develop creative visual stories that support strategic communications, recruitment, advancement, research visibility, and public engagement. Projects include short-form social media videos and reels, documentary-style storytelling, event photography, recruitment and promotional videos, social media campaigns, livestreams, and multimedia assets for websites and publications.

This position also oversees the college's social media channels for the College of Agriculture and Life Sciences, Virginia Cooperative Extension, and Virginia 4-H by developing and implementing platform-specific strategies, creating and publishing content, monitoring trends and performance, and collaborating with university social media teams and college communicators. The Visual Content Creator serves as a resource for visual storytelling, content strategy, and platform optimization while ensuring all content aligns with university brand standards, accessibility guidelines, and communications priorities.

The successful candidate will thrive in a fast-paced environment, balancing multiple projects with varying timelines while maintaining high standards for creativity, technical quality, and strategic impact.

Required Qualifications

• Bachelor's degree in video or film production, photography, visual communications, journalism, new media, marketing, communications, or a related field, or equivalent professional experience.
• Demonstrated experience producing high-quality photography and video from concept through final delivery.
• Demonstrated experience creating engaging visual stories for digital and social media platforms.
• Proficiency with Adobe Creative Cloud, including Premiere Pro, Lightroom, Photoshop, and After Effects or other professional photo and video editing software.
• Experience managing organizational social media accounts and developing platform-specific content.
• Demonstrated ability to manage multiple projects, priorities, and deadlines in a fast-paced environment.
• Experience with professional camera systems, lighting, and audio equipment.
• Strong interpersonal and communication skills with the ability to work collaboratively with diverse stakeholders.
• Portfolio demonstrating excellence in photography, videography, editing, and visual storytelling.

Preferred Qualifications

• Experience working in higher education, agriculture, Extension, nonprofit, government, or a similarly mission-driven organization.
• Experience creating content optimized for Instagram, Facebook, LinkedIn, YouTube, and emerging social platforms.
• Knowledge of social media strategy, analytics, audience engagement, and platform best practices.
• Experience planning and executing integrated social media campaigns.
• Experience covering live events and producing rapid-turnaround multimedia content.
• Demonstrated understanding of branding, accessibility, and digital communications best practices.
• Experience collaborating across large, decentralized organizations.

Pay Band

4

Overtime Status

Exempt: Not eligible for overtime

Appointment Type

Regular

Salary Information

$55,000 - $57,000

Hours per week

40 hours per week

Review Date

September 4, 2026

Additional Information

The successful candidate will be required to have a criminal conviction check.

About Virginia Tech

Dedicated to its motto,Ut Prosim (That I May Serve), Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is an inclusive communitydedicated to knowledge, discovery, and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36,000 undergraduate, graduate, and professional students in eightundergraduate colleges, aschool of medicine, aveterinary medicinecollege, Graduate School, andHonors College. The university has a significant presence across Virginia, including Blacksburg, the greater Washington, D.C. area, the Health Sciences and Technology Campus in Roanoke, sites in Newport News and Richmond, and numerousExtension officesand research institutes. A leading global research institution, Virginia Tech conducts more than $650 million in research annually.

Virginia Tech endorses and encourages participation in professional development opportunities and university shared governance. These valuable contributions to university shared governance provide important representation and perspective, along with opportunities for unique and impactful professional development.

Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, ethnicity or national origin, political affiliation, race, religion, sexual orientation, or military status, or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees or applicants, or on any other basis protected by law.

If you are an individual with a disability and desire an accommodation, please contact Hayley Conradat [e-mail] regular business hours at least 10 business days prior to the event.