Visionary TV Station GM — Monterey/Salinas

KSBW 8 NBC • Central Coast ABC • Estrella TV; Salinas (CA); On-site; USD 225,000 - 275,000; Full time

Benefits offered by this job

Medical | Dental | Vision

401(k) matching

Paid Time Off

Parental Leave

Job summary

Hearst Television in Monterey/Salinas, CA (KSBW-TV) seeks a President & General Manager to lead the station and digital platforms. You will guide news, programming, sales, marketing and technology, driving revenue growth and community impact with a strategic, data-driven approach.

The role requires 5–7 years of leadership in multimedia, strong vision, ethical standards, and in-person attendance. Base pay ranges $225,000–$275,000 per year, plus benefits.

Qualifications

• 5–7 years of leadership in multimedia or related fields.
• Proven ability to lead diverse, high-performing teams.
• Strong track record in strategic leadership and growth.
• Analytical, data-informed decision making.
• Robust financial and operational expertise.
• Ethical standards and community engagement.

Responsibilities

• Spearhead station success across news, programming, sales, marketing, and technology.
• Develop short- and long-term revenue and audience strategies.
• Architect plans to enhance revenue from core and emerging media.
• Manage budgets with accurate forecasting for sustainable growth.
• Strengthen community ties with advertisers, viewers, partners, leaders.
• Foster collaborative, innovative, excellence-driven teams.
• Uphold FCC regulations and relationships with government/affiliates.
• In-person attendance is required.

Skills

Leadership

Strategic planning

Team development

Data-driven decision making

Regulatory compliance

Stakeholder engagement

Job description

Hearst Television in Monterey/Salinas, CA (KSBW-TV) seeks a President & General Manager to lead the station and digital platforms. You will guide news, programming, sales, marketing and technology, driving revenue growth and community impact with a strategic, data-driven approach.

The role requires 5–7 years of leadership in multimedia, strong vision, ethical standards, and in-person attendance. Base pay ranges $225,000–$275,000 per year, plus benefits.