President & General Manager

Socket.dev; Salinas (CA); On-site; USD 225,000 - 275,000; Full time

Benefits offered by this job

Medical | Dental | Vision

401(k) matching

Emotional Wellness Support

Paid Time Off

Paid Parental Leave

LGBTQ+ Health Services

Additional benefits

Job summary

Hearst Television in Monterey/Salinas, CA (KSBW-TV) seeks a President & General Manager to lead broadcasting and digital platforms. You will drive strategic vision, revenue growth, and community impact, overseeing news, programming, sales, marketing, and technology across platforms.

You will ensure FCC compliance, cultivate diverse partnerships, manage budgets, and build high-performing teams. In-person attendance is required to guide the organization.

Qualifications

• Proven leadership of multimedia or broadcasting organizations.
• Track record of strategic growth and revenue development.
• Strong data-driven decision-making and budgeting experience.
• Ability to manage diverse teams and foster excellence.
• Excellent communication and community engagement skills.

Responsibilities

• Spearhead station success across news, programming, sales, marketing and technology.
• Innovate short- and long-term strategies for revenue and audience growth.
• Architect revenue plans tapping core and emerging media opportunities.
• Manage budgets with accurate forecasting and sustainable growth.
• Cultivate advertiser and community relationships to strengthen ties.
• Develop teams in a collaborative, high-performance environment.
• Ensure FCC compliance and engage with government and affiliate contacts.
• In-person attendance is required.

Skills

Leadership

Team building

Strategic vision

Data-informed decisions

Financial acumen

Stakeholder management

Communication

Regulatory compliance

Job description

At Hearst Television, we're not just about broadcasting—it's about storytelling, innovation, and serving the community. As the President & General Manager of our local television station and digital media platforms in Monterey/Salinas, CA (KSBW-TV), you'll lead the charge in advancing the mission of broadcasting excellence. The ideal candidate will harness exceptional strategic vision, drive revenue growth, and embody a deep understanding of the overarching possibilities of the broadcast industry. KSBW-TV, an esteemed NBC/ABC/Estrella affiliate, is committed to delivering top-quality news and robust community involvement.
Responsibilities:

• Spearhead station success, driving accountability for news, programming, sales, marketing, and technology across all platforms.
• Innovate short- and long-term strategies for revenue and audience engagement expansion.
• Architect plans for revenue enhancement, tapping into core and emerging media opportunities.
• Manage budgets with precision to ensure accurate forecasting and sustainable growth.
• Cultivate community engagement to strengthen ties with advertisers, viewers, partners, and community leaders.
• Develop team skills in a collaborative, innovative, and excellence-driven environment.
• Uphold FCC regulations and industry standards while fortifying relationships with government and affiliate contacts.
• In person attendance is required.
  

Qualifications:

• 5-7 years of leadership experience within multimedia organizations or related fields.
• Proven capability in nurturing high-performing, diverse teams and fostering a culture of excellence.
• Demonstrated track record in strategic leadership, innovation, and attainment of organizational goals.
• Astute critical thinking and data-informed decision-making skills.
• Robust strategic, operational, and financial expertise.
• Exemplary judgment, community engagement, and ethical standards.
• Skilled planning and prioritization to achieve financial and strategic objectives.
• Effective communicator and inclusive leader who unites diverse perspectives for a shared vision.
  

Values in Action
At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.
Benefits
Hearst's benefits programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits:

• Medical | Dental | Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ+ Health Services
• Additional benefits to meet your and your family's needs

The estimated base salary range for this role is between $225,000 - $275,000.The actual base pay offered is dependent upon many factors, such as transferable skills, work experience, business needs, market demands and conditions, including geographic location where the work will be performed, and other factors permitted by law. The base pay range is subject to change and may be modified in the future.

Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching nearly 25 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.
We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.