President & General Manager

KSBW 8 NBC • Central Coast ABC • Estrella TV; Salinas (CA); On-site; USD 225,000 - 275,000; Full time

Benefits offered by this job

Medical | Dental | Vision

401(k) matching

Paid Time Off

Parental Leave

Job summary

Hearst Television in Monterey/Salinas, CA (KSBW-TV) seeks a President & General Manager to lead the station and digital platforms. You will guide news, programming, sales, marketing and technology, driving revenue growth and community impact with a strategic, data-driven approach.

The role requires 5–7 years of leadership in multimedia, strong vision, ethical standards, and in-person attendance. Base pay ranges $225,000–$275,000 per year, plus benefits.

Qualifications

• 5–7 years of leadership in multimedia or related fields.
• Proven ability to lead diverse, high-performing teams.
• Strong track record in strategic leadership and growth.
• Analytical, data-informed decision making.
• Robust financial and operational expertise.
• Ethical standards and community engagement.

Responsibilities

• Spearhead station success across news, programming, sales, marketing, and technology.
• Develop short- and long-term revenue and audience strategies.
• Architect plans to enhance revenue from core and emerging media.
• Manage budgets with accurate forecasting for sustainable growth.
• Strengthen community ties with advertisers, viewers, partners, leaders.
• Foster collaborative, innovative, excellence-driven teams.
• Uphold FCC regulations and relationships with government/affiliates.
• In-person attendance is required.

Skills

Leadership

Strategic planning

Team development

Data-driven decision making

Regulatory compliance

Stakeholder engagement

Job description

Job Description
At Hearst Television, we're not just about broadcasting—it's about storytelling, innovation, and serving the community. As the President & General Manager of our local television station and digital media platforms in Monterey/Salinas, CA (KSBW-TV), you'll lead the charge in advancing the mission of broadcasting excellence. The ideal candidate will harness exceptional strategic vision, drive revenue growth, and embody a deep understanding of the overarching possibilities of the broadcast industry. KSBW-TV, an esteemed NBC/ABC/Estrella affiliate, is committed to delivering top-quality news and robust community involvement.

Job Description
At Hearst Television, we're not just about broadcasting—it's about storytelling, innovation, and serving the community. As the President & General Manager of our local television station and digital media platforms in Monterey/Salinas, CA (KSBW-TV), you'll lead the charge in advancing the mission of broadcasting excellence. The ideal candidate will harness exceptional strategic vision, drive revenue growth, and embody a deep understanding of the overarching possibilities of the broadcast industry. KSBW-TV, an esteemed NBC/ABC/Estrella affiliate, is committed to delivering top-quality news and robust community involvement.

Responsibilities

• Spearhead station success, driving accountability for news, programming, sales, marketing, and technology across all platforms.
• Innovate short- and long-term strategies for revenue and audience engagement expansion.
• Architect plans for revenue enhancement, tapping into core and emerging media opportunities.
• Manage budgets with precision to ensure accurate forecasting and sustainable growth.
• Cultivate community engagement to strengthen ties with advertisers, viewers, partners, and community leaders.
• Develop team skills in a collaborative, innovative, and excellence-driven environment.
• Uphold FCC regulations and industry standards while fortifying relationships with government and affiliate contacts.
• In person attendance is required.

Qualifications

• 5-7 years of leadership experience within multimedia organizations or related fields.
• Proven capability in nurturing high-performing, diverse teams and fostering a culture of excellence.
• Demonstrated track record in strategic leadership, innovation, and attainment of organizational goals.
• Astute critical thinking and data-informed decision-making skills.
• Robust strategic, operational, and financial expertise.
• Exemplary judgment, community engagement, and ethical standards.
• Skilled planning and prioritization to achieve financial and strategic objectives.
• Effective communicator and inclusive leader who unites diverse perspectives for a shared vision.

Values in Action

At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Benefits

• Medical | Dental | Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ+ Health Services
• Additional benefits to meet your and your family's needs

The estimated base salary range for this role is between $225,000 - $275,000. The actual base pay offered is dependent upon many factors, such as transferable skills, work experience, business needs, market demands and conditions, including geographic location where the work will be performed, and other factors permitted by law. The base pay range is subject to change and may be modified in the future.

About Us

Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching nearly 25 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service. We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.