Visionary Destination CEO & Growth Leader

Broward County Government; Fort Lauderdale (FL); On-site; USD 156,000 - 249,000; Full time

Job summary

Visit Lauderdale, a Broward County bureau, seeks a President & CEO to lead destination marketing and tourism growth for Greater Fort Lauderdale and Broward County. You will shape strategy, oversee staff, and report to the County Administrator as part of the Executive Team.

The role requires a Bachelor's in business or marketing, 10+ years of senior leadership in municipal or destination marketing settings, and proven expertise in convention sales, partnerships, and budget oversight.

Qualifications

• Requires a Bachelor's degree in business, marketing, or a closely related field.
• Requires ten years of progressively responsible managerial experience in promotion and marketing of a municipality or destination, or closely related.
• CDME certification or other relevant tourism, hospitality, destination marketing, leadership certifications preferred.
• Proven expertise in convention sales, group sales, and destination demand generation.
• Experience leading in a large or similarly complex market; South Florida or Southeast regional familiarity preferred.

Responsibilities

• Serves as the chief executive and strategic leader of Visit Lauderdale, providing overall leadership, vision, and direction for the organization, its staff, and destination-wide tourism initiatives.
• Leads and oversees destination sales, marketing, communications, partnership development, convention sales, tourism development, and brand strategy efforts to increase visitation and economic impact.
• Provides leadership and oversight for the organization’s annual operating budget and financial resources with strong fiscal management.
• Builds and maintains relations with hotels, tourism partners, municipalities, chambers, and community stakeholders to advance destination goals.
• Drives media engagement, represents the destination at meetings and trade shows, and monitors industry trends to stay competitive.

Skills

Executive leadership

Strategic planning

Marketing leadership

Budget management

Crisis management

Partnership development

Industry relationships

Destination marketing

Conventions sales

Leadership experience

Education

Bachelor's degree in business/marketing

Job description

Visit Lauderdale, a Broward County bureau, seeks a President & CEO to lead destination marketing and tourism growth for Greater Fort Lauderdale and Broward County. You will shape strategy, oversee staff, and report to the County Administrator as part of the Executive Team.

The role requires a Bachelor's in business or marketing, 10+ years of senior leadership in municipal or destination marketing settings, and proven expertise in convention sales, partnerships, and budget oversight.