Viral Marketing Art Director — Lead Bold Visual Campaigns

MrBeast; Chicago (IL); On-site; USD 118,000 - 148,000; Full time

Benefits offered by this job

Relocation assistance

Housing for first 90 days

Medical insurance

401k plan

Job summary

Beast Industries is seeking an Art Director to lead visual strategy for our viral marketing campaigns. You will partner with a Copywriter, report to a Creative Director, and shape concepts for content across properties, merchandise, and large-scale campaigns.

The role requires on-site work in Greenville, NC, with openness to remote/hybrid options. Expect high standards across lighting, casting, wardrobe, and production, and collaboration with multiple creative teams.

Qualifications

• Professional experience as an Art Director in entertainment, digital media, or advertising.
• Portfolio demonstrating strong conceptual thinking and art direction across mediums.
• Expert-level proficiency in Adobe Photoshop, Illustrator, and Premiere.
• Strong proficiency with generative AI tools (e.g., Gemini, Midjourney) and prompt engineering.
• Attention to detail across production elements like lighting, casting, wardrobe, and sets.
• Deep understanding of social media and YouTube visual language and hierarchy.
• Experience collaborating with writers, Creative Directors, producers, and multidisciplinary teams.
• Strong presentation and pitching skills with clear rationale for design decisions.

Responsibilities

• Partner directly with a Copywriter to develop and pitch concepts for viral marketing verticals.
• Translate concepts into visual identities, design systems, and executions.
• Oversee and maintain high standards across lighting, casting, wardrobe, and sets.
• Pitch ideas and present visual concepts to Creative Directors and senior leadership.
• Create visual explorations to help teams evaluate ideas before production.
• Ensure all visuals meet brand production and editing standards.
• Collaborate with Production and Post Production teams to translate design systems into final outputs.
• Work with external designers, illustrators, animators, agencies, and vendors as needed.
• Direct emerging technologies, including generative AI, to create rapid comps and establish visual direction.

Skills

Art Direction

Portfolio

Generative AI

Attention to detail

Social media knowledge

Collaboration

Presentation

Tools

Adobe Photoshop

Adobe Illustrator

Adobe Premiere

Job description

Beast Industries is seeking an Art Director to lead visual strategy for our viral marketing campaigns. You will partner with a Copywriter, report to a Creative Director, and shape concepts for content across properties, merchandise, and large-scale campaigns.

The role requires on-site work in Greenville, NC, with openness to remote/hybrid options. Expect high standards across lighting, casting, wardrobe, and production, and collaboration with multiple creative teams.