Video Scriptwriter

Clark Mechanical Services, Inc.; Northern (KY); Hybrid; USD 55,000 - 90,000; Full time

Job summary

WebstaurantStore is seeking a talented Video Scriptwriter to develop compelling scripts for marketing, brand and educational content. You will shape narratives, research topics, and collaborate with producers, directors and editors to produce engaging video content.

The role focuses roughly 60% on scriptwriting and story development, with 40% supporting marketing campaigns through persuasive copy and brand communications.

Qualifications

• Experience crafting scripts for video formats across marketing and brand content.
• Ability to develop narratives that educate, entertain and persuade audiences.
• Skilled in creating interview guides and developing creative concepts.

Responsibilities

• Write compelling scripts for a variety of video formats across product education, brand campaigns, social content and long-form programming.
• Develop story structure, messaging and creative direction before scripting begins.
• Write marketing and advertising copy across channels and ensure consistent tone and messaging.
• Collaborate with cross-functional teams to produce high-quality video content on schedule.

Skills

Video scriptwriting

Story development

Marketing copywriting

Research

Cross-functional collaboration

Interview guides

Creative concepts

Job description

Job Summary

WebstaurantStore is seeking a talented Video Scriptwriter to join our team. This role is responsible for developing compelling scripts that educate, entertain, and inspire action across a wide range of marketing, brand, and educational content.

The ideal candidate is an exceptional storyteller who can transform complex topics into engaging narratives while helping shape the creative direction behind each project. This role goes beyond writing dialogue; it involves researching topics, developing storylines, defining messaging, building creative concepts, and collaborating with cross‑functional partners to produce best‑in‑class video content.

Approximately 60% of this role will focus on video scriptwriting and story development, while the remaining 40% will support marketing campaigns through advertising copy, social media content, and other brand communications.

Responsibilities

Video Scriptwriting

• Write compelling scripts for a variety of video formats, including:
• Product education
• Brand campaigns
• Social-first video content
• YouTube long-form programming
• Recruiting and employer branding
• Internal communications
• Translate complex products, services, and business concepts into engaging, audience‑focused stories.
• Develop scripts that align with WebstaurantStore's brand voice while balancing educational value with entertainment.
• Revise and refine scripts based on stakeholder feedback while maintaining narrative quality and strategic messaging.
• Partner with producers, directors, editors, and on‑camera talent throughout the production process.

Story Development & Creative Concepting

• Collaborate with stakeholders to define story structure, messaging, creative direction, and content objectives before scripting begins.
• Conduct research to gain a deep understanding of products, customers, industries, and subject matter.
• Develop creative concepts that support marketing initiatives, product launches, recruiting efforts, and brand storytelling.
• Create interview guides and question frameworks for customer stories, documentary‑style productions, and executive interviews.
• Present creative concepts and script recommendations to leadership and project stakeholders.

Marketing Copywriting

• Write marketing and advertising copy across multiple channels, including:
• Paid advertising
• Social media
• Campaign messaging
• Support integrated marketing campaigns through clear, persuasive messaging.
• Ensure consistency in tone, voice, and messaging across all customer touchpoints.

Cross‑Functional Collaboration

• Partner with Video, Social Media, Design, Paid Media, Procurement, and Culinary teams to develop engaging content that supports business objectives.
• Participate in creative brainstorming sessions, campaign planning, and content reviews.
• Balance stakeholder feedback while maintaining creative integrity and delivering high‑quality work on schedule.