Senior Video Content Director - Workato Creative + Video Team

Workato; San Francisco (CA); On-site; USD 110,000 - 130,000; Full time

Job summary

Workato is seeking a Senior Video Content Director for its Creative + Video Team in San Francisco. You will shape stories from concept to final cut, directing high-profile productions and talent to bring authentic, compelling narratives to brand films, product launches, events, and customer stories.

Lead creative direction and storytelling across projects, partnering with stakeholders and editors to ensure ambitious visions stay within scope and budget.

Qualifications

• Sustained track record of producing and directing high-caliber work across a range of formats with a reel demonstrating range and senior-level performance.
• Brainstorming and writing abilities: contributing to scripts, treatments, and creative concepts alongside writers.
• Ability to direct a range of talent, including senior executives, third-party speakers, and high-stakes live settings.
• Deep fluency in the full production process, sufficient to problem-solve creatively under real-world constraints without owning production logistics.
• Versatility to step into producer or DP responsibilities on smaller or resource-constrained shoots when needed.

Responsibilities

• Direct the team’s highest-profile or most complex video productions independently, including flagship brand films, major event keynotes, and marquee customer stories.
• Communicate a clear creative vision across all stages of production, from concept through final cut.
• Direct talent including internal subject-matter experts, executives, and professional actors alike to deliver authentic, compelling performances.
• Make shot-level and story-level creative decisions independently: composition, blocking, pacing, tone.

Skills

Storytelling

Directing

Production

Live events

Job description

Responsibilities

As Senior Video Content Director for the Workato Creative + Video Team, you’re the creative force behind the stories we tell on screen. You don’t just execute scripts: you help find the story in the first place, then direct it into something that excites and delights our audience. You’ll bring commercial‑grade visual craft and a genuine storytelling instinct to everything from brand films and product launches to event keynote openers and customer stories, working on our highest‑profile and most complex productions. You will brainstorm and shape narrative direction from the earliest stages, and then take it all the way through to the final cut.

In this role you will also be responsible to:

• Creative Concepting & Storytelling

  • Partner with stakeholders, writers, and creative leads in the brainstorming and concepting phase by contributing story ideas, narrative structure, and creative angles before a script or brief is finalized.

  • Help write and shape scripts, treatments, and narrative outlines, bringing a director’s eye for how a story will actually play on screen.

  • Bring commercial and narrative sensibility to enterprise/B2B storytelling by finding the human, emotional core in content that could otherwise feel corporate.

• Directing & Production

  • Direct the team’s highest‑profile or most complex video productions independently, including flagship brand films, major event keynotes, and marquee customer stories.

  • Communicate a clear creative vision across all stages of production, from concept through final cut.

  • Direct talent including internal subject‑matter experts, executives, and professional actors alike to deliver authentic, compelling performances.

  • Make shot‑level and story‑level creative decisions independently: composition, blocking, pacing, tone.

• Creative Leadership & Influence

  • Set the visual and narrative standard the team can look to.

  • Offer creative input that shapes production strategy and storytelling approach across projects beyond your own, without formal management scope.

  • Mentor other craft‑focused contributors informally, through example, on‑set collaboration, and feedback in the edit.

  • Partner with producers and editors to protect creative intent from concept through final cut.

  • Partner with creative and production leadership to ensure ambitious creative visions are achievable within scope and budget.

Requirements

Qualifications / Experience / Technical Skills

• Sustained track record of producing and directing high‑caliber work across a range of formats and production scales with a reel demonstrating range and consistency at a senior level.

• Brainstorming and writing abilities: contributing to scripts, treatments, and creative concepts alongside writers.

• Ability to direct a range of talent, including senior executives, third‑party speakers, and high‑stakes live settings.

• Deep fluency in the full production process, sufficient to problem‑solve creatively under real‑world constraints without owning production logistics.

• Versatility to step into producer or DP responsibilities on smaller or resource‑constrained shoots when needed.

Soft Skills / Personal Characteristics

• Strong storytelling instinct: able to originate ideas and shape narrative from the concept stage, not just execute a finished script.

• Demonstrated ability to influence creative decisions and storytelling approach.

• Able to work within brand guidelines while pushing the team’s creative ambition further.

  The base salary range for this position is $110,000 – $130,000 annually and may include equity, benefits, and other components, subject to local eligibility requirements and employment type.

(REQ ID: 2894)