Video Production Manager

State of South Carolina; Rock Hill (SC); On-site; USD 59,000 - 69,000; Full time

Job summary

Winthrop University in Rock Hill, SC, seeks a Video Production Manager to lead the university’s visual storytelling by creating high-impact video content for marketing, admissions, fundraising and internal communications. The role directs shoots, edits, produces, and oversees all production phases, ensuring branding consistency and quality standards across platforms.

A bachelor’s degree and 3 years of videography experience are required; telecommuting is not available during the probationary

Qualifications

• Bachelor’s degree in videography, film production, media arts, journalism, mass communication or related field.
• Three years of videography experience.
• Portfolio of high-quality video work demonstrating production and editing skills.
• Strong visual storytelling and composition skills.
• Experience in higher education or an agency setting preferred.
• Excellent project management and organizational skills.
• Ability to write engaging copy.

Responsibilities

• Direct, capture, and edit high-quality video content for web, social media, broadcast and other digital platforms.
• Develop creative concepts, scripts, storyboards and shot lists to support campaigns.
• Manage full production lifecycle, schedules, timelines, on-location filming, lighting and sound.
• Oversee post-production, including editing, color grading and motion graphics.
• Develop and implement a comprehensive visual content strategy aligned with university goals.
• Ensure all content adheres to brand guidelines and visual identity.
• Advise, manage, and secure equipment; archive video content and digital assets.
• Retrieve and transmit visual files in multiple formats.
• Stay current with industry trends and technologies.
• Attend and support events as requested.

Skills

Video storytelling

Project management

Video editing

Education

Bachelor’s degree in videography/related field

Bachelor’s degree

Tools

Adobe Creative Suite (Premiere Pro, After Effects, Photoshop)

Professional cameras and lighting

Job description

Reporting to the Director of Communications, the Video Production Manager leads the university’s visual storytelling efforts by creating high-impact video content for marketing, social media, admissions, fundraising and internal communications. This position develops, coordinates, directs, shoots, edits and produces compelling video projects that promote Winthrop University’s brand, support marketing and enrollment objectives, and engage diverse audiences. The Video Production Manager oversees all phases of production, from concept development through post-production, while ensuring content aligns with university branding and quality standards.

• Directs, captures, and edits high-quality, engaging video content for web, social media, broadcast and other digital platforms to promote Winthrop University.
• Develops creative concepts, scripts, storyboards and shot lists to support marketing, communications and promotional campaigns.
• Manages full production lifecycle, including production schedules, project timelines, on-location filming, lighting and sound recording.
• Oversees post-production, including editing, color grading and motion graphics.
• Develops and implements a comprehensive visual content strategy aligned with university goals.
• Ensures all content adheres to brand guidelines and visual identity.
• Advises, manages, maintains, and secures high-value video and photography equipment and oversees the organization, maintenance, and archiving of video content and digital assets.
• Retrieves and transmits visual files in multiple formats.
• Stays current with industry trends and technologies.
• Attends and supports events as requested.

• Bachelor’s degree.
• Three years of videography experience.
• Proficiency in Adobe Creative Suite including Premier Pro, After Effects and Photoshop.
• Extensive knowledge of using professional cameras (DSLR/mirrorless/cinema), lighting, and audio equipment.
• Proficiency in video shooting and post-production editing techniques/standards.
• Strong visual storytelling and composition skills.
• Proven video production and editing skills demonstrated through a portfolio of high-quality work.
• Excellent project management and organizational skills.
• Strong computer and technical videography skills required to organize, maintain, and preserve digital archives.
• Exceptional interpersonal skills and the ability to establish and maintain effective working relationships with departmental representatives, editors and designers to meet project deadlines.
• Ability to write engaging copy.

• Bachelor’s degree in videography, film production, media arts, journalism, mass communication or related field.
• Videography experience in higher education or an agency setting.

Travel/Overtime Requirements: Occasional evenings and weekends.

Annual Salary/Hiring Range: $58,656 - $69,007; actual salary depends on qualifications.

Telecommuting: Employees are not eligible for telecommuting/remote work during their 12-month probationary period. After that time, certain positions may be eligible for telecommuting/remote work at the discretion of the supervisor and in accordance with Winthrop policies.