Video Marketing Manager

ADP, Inc.; Flower Mound (TX); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Health insurance

401(k) with matching

Paid time off

Health Savings Account

Flexible Spending Accounts

Employee Discounts

Tuition/Professional Development Reimb

Job summary

GDS Wealth Management is looking for a Video Marketing Manager to own the YouTube strategy, grow our channels, and turn viewers into leads and clients. You will work with advisors and a videographer partner to produce resonant content, and you will jump in with your own camera and editing skills when needed.

The role requires 3+ years of relevant experience, a proven track record on YouTube, and strong editing and analytics capabilities.

Qualifications

• 3+ yrs of relevant experience.
• Proven record of growing YouTube channels with measurable results.
• Experience driving leads through video and tracking via UTM/CRM.
• Strong video editing skills with a portfolio and titles/thumbnails testing.

Responsibilities

• Develop strategies to generate leads and clients from YouTube using tracking standards and routing leads for follow-through.
• Coordinate with external videographer on content planning and keep production on schedule.
• Capture and edit video in-house to complement videographer output.
• Design thumbnails that earn clicks and analyze YouTube Analytics to inform content decisions.
• Follow brand guidelines and compliance reviews before publishing content.

Skills

YouTube growth

Video editing

Analytics

Content strategy

Lead generation

CRM tracking

Vendor management

On-camera direction

Tools

HubSpot CRM

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Video Marketing Manager

All Full Time Flower Mound, TX, US

GDS Wealth Management is hiring a YouTube Growth & Content Manager (also known as Video Marketing Manager) to grow our existing channels and turn viewers into leads and clients.

You will own our YouTube strategy and run the channels day to day. You will work alongside our advisors and our videographer partner to produce content that resonates, and you will step in with your own camera and editing skills when needed. The goal is simple: make YouTube a real driver of business for our advisors.

What You Will Do

• Develop strategies that bring leads and clients in from YouTube, using the UTM and tracking standards set by Revenue Operations, and work with operations teams to route leads for follow-through and attribution.
• Coordinate with our outside videographer on content planning, and keep production schedules and deliverables on track.
• Capture and edit video in-house to complement what the videographer produces.
• Design thumbnails that earn clicks.
• Review YouTube Analytics to learn what resonates and refine the content strategy.
• Develop strategies that bring leads and clients in from YouTube, then track the results.
• Work with our advisors and team to plan content that stays consistent with the GDS brand.
• Follow Compliance’s rules for comment moderation, on-camera claims, and retention of published content.
• Route video content through Compliance review before it publishes.

What You Bring

Required

• 3+ yrs of relevant experience
• A proven record of growing YouTube channels, with specific results you can share, such as watch time, click-through rate, and subscriber growth
• Experience driving leads or business through video, including calls to action and tracking viewers through to a lead or client with UTM links or a CRM
• Strong video editing skills, a portfolio to show for it, and comfort testing titles and thumbnails
• Fluency with YouTube Analytics and the ability to turn it into content decisions
• Experience managing outside creative vendors, including writing briefs and holding partners to schedules and deliverables
• Comfort directing non-professional talent on camera, such as advisors
• Working knowledge of YouTube search optimization and content calendar planning.

Preferred

• Experience creating financial, advisory, or other educational content
• Experience in an environment where content is reviewed before publishing, and awareness of limits on testimonials and performance claims
• Basic motion graphics or audio cleanup skills
• Experience with long-form interview or podcast formats
• Familiarity with HubSpot or another CRM

What We Offer

• Compensation: Competitive base pay with performance incentive bonuses
• Benefits: Health insurance and 401(k) with matching contributions, Paid time off (vacation, holidays, etc ), Health Savings Account, Flexible Spending Accounts, Employee Assistance Program, Voluntary Benefits and Employee Discounts, Tuition/Professional Development Reimbursement
• Location and schedule: Flower Mound, TX
• Reports to: Marketing Manager
• A small firm where you work directly with advisors and see your content turn into real business

How We Work

Our values shape how we hire and how we work.

• No drama. Do not start it. Do not tolerate it.
• Kaizen. Keep improving. Growth is uncomfortable, and we do not stand still.
• Pursuit of excellence. Hold yourself to the highest standard and move with urgency.
• Grit. Be a buffalo, not a cow. Lean into hard problems.
• Excuses or results. Own your outcomes. No finger pointing.

Working Conditions

This is a fully on-site role in a professional office environment. Occasional support outside regular office hours may be needed for events.

Additional Information

This role does not offer employment-based visa sponsorship. Applicants must be authorized to work in the U.S. without current or future sponsorship.

Employment with the Company is at-will. Nothing in this job description creates a contract of employment or alters the at-will relationship. Duties and responsibilities may change at any time based on business needs.

As a wealth management firm, we conduct background checks on candidates who receive a conditional offer of employment, consistent with the Fair Credit Reporting Act and applicable law.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected by law.

Given the high demand for this position, we’re only able to contact the most qualified candidates.