Director of Digital Growth

Ytswealth; Northern (KY); Hybrid; USD 90,000 - 100,000; Full time

Benefits offered by this job

9 paid holidays

Flexible scheduling

10 days PTO

401(k) match up to 4%

Maternity and paternity leave

Medical – Dental – Vision – HRA – Life

Job summary

YTS Wealth Management is seeking a Director of Digital Growth to lead data-driven acquisition and scale our digital presence for high-net-worth clients. You will drive measurable lead growth and oversee analytics, campaigns, and content strategy in a remote/hybrid setting.

The ideal candidate blends performance marketing expertise with analytical rigor and executive communication. This role may require travel to PA/VA branches as needed.

Qualifications

• 5+ years of progressive experience in digital performance marketing, preferably in financial services or a regulated industry.
• Expert-level proficiency in Google Ads (Search, Display, YouTube) with demonstrated success managing high-value lead funnels.
• Strong experience managing and optimizing Meta Ads campaigns for performance and lead quality.
• Advanced analytics capabilities, including conversion tracking, attribution modeling, and KPI development.
• Experience implementing tracking systems (GA4, Tag Manager, CRM integrations) to measure full-funnel performance.

Responsibilities

• Develop and execute a digital acquisition strategy focused on attracting qualified high-net-worth prospects.
• Drive measurable growth in qualified leads for client acquisition and advisor recruiting initiatives.
• Establish growth targets and build scalable, performance-driven campaigns.
• Own digital analytics strategy, including tracking architecture, attribution modeling, and reporting dashboards.
• Analyze campaign performance and optimize toward cost per qualified lead and long-term client value.
• Provide executive-level reporting with actionable insights.
• Manage digital marketing budgets with a focus on ROI and sustainable growth.
• Oversee cross-channel planning across paid search, paid social, display, retargeting, and email.
• Continuously test and optimize messaging, targeting, and funnel performance.
• Collaborate with internal leadership to translate thought leadership into high-performing campaigns.
• Coordinate content creation for digital funnels, landing pages, and paid campaigns.
• Oversee email marketing strategy, segmentation, automation, and performance optimization.

Skills

Digital marketing

Google Ads

Meta Ads

Analytics

CRM integrations

Compliance

Leadership

Tools

GA4

Tag Manager

CRM systems

Job description

We are seeking a results-driven Director of Digital Growth to lead and scale our digital marketing strategy with a focus on attracting high-net-worth and ultra-high-net-worth clients. This role is responsible for developing sophisticated, data-driven acquisition strategies that reflect the professionalism, discretion, and credibility expected in a wealth management environment.

The ideal candidate combines deep performance marketing expertise with strong analytical discipline and executive-level communication skills.

Location: Export, PA

Hours: Full-Time: 8:30am-4:30pm

Job Type: Remote/Hybrid role

Salary: $90,000-$100,000 / year

Key Responsibilities

• Develop and execute a digital acquisition strategy focused on attracting qualified high-net-worth prospects
• Drive measurable growth in qualified leads for both client acquisition and advisor recruiting initiatives
• Establish growth targets and build scalable, performance-driven campaigns

Analytics, Tracking & Reporting

• Own digital analytics strategy, including tracking architecture, attribution modeling, and reporting dashboards
• Analyze campaign performance and optimize toward cost per qualified lead and long-term client value
• Provide executive-level reporting with actionable insights

Campaign & Budget Management

• Manage digital marketing budgets with a focus on ROI and sustainable growth
• Oversee cross-channel planning across paid search, paid social, display, retargeting, and email
• Continuously test and optimize messaging, targeting, and funnel performance

Content & Email Marketing Oversight

• Collaborate with internal leadership to translate thought leadership into high-performing campaigns
• Coordinate content creation for digital funnels, landing pages, and paid campaigns
• Oversee email marketing strategy, segmentation, automation, and performance optimization

Qualifications

• 5+ years of progressive experience in digital performance marketing, preferably in financial services or a regulated industry
• Expert-level proficiency in Google Ads (Search, Display, YouTube) with demonstrated success managing high-value lead funnels
• Strong experience managing and optimizing Meta Ads campaigns for performance and lead quality
• Advanced analytics capabilities, including conversion tracking, attribution modeling, and KPI development
• Experience implementing tracking systems (GA4, Tag Manager, CRM integrations) to measure full-funnel performance
• Strong understanding of compliance considerations within financial services marketing
• Proven leadership ability with strong communication and cross-functional collaboration skills
• Experience targeting affluent, accredited, or high-net-worth audiences preferred
• Remote/Hybrid role
• This role may require periodic travel to YTS Wealth Management branch locations in Pennsylvania and Virginia, depending on the candidate’s location.
• Team-oriented and supportive culture
• Fast-paced, professional setting

Physical Requirements

• 30–40 hours/week sitting
• 5–10 hours/week standing/bending
• Occasional lifting (5–30 lbs)
• Ability to travel occasionally to branch locations (if required)

Compensation

• Salary: $90,000 – $100,000 annually (based on experience)

Benefits and Perks

• 9 paid holidays annually (If during Mon-Fri)
• Flexible Scheduling for personal/miscellaneous appointments that does not go against PTO
• (After 30 Days) 10 days of Paid Time Off
• (After 30 Days) 401(k) dollar for dollar match up to 4%
• (After 30 Days) Maternity and Paternity leave
• (After 30 Days) Medical – Dental – Vision – HRA – Life Insurance
• Growth and advancement opportunities within a fast-growing firm

Relocation

• Export, PA 15632: Relocate before first day (Preferred)
• Commute expenses not reimbursed

Legal & Compliance Disclosures

• Equal Employment Opportunity (EEO): We are an equal opportunity employer and do not discriminate based on race, color, religion, sex, national origin, disability, or age.
• At-Will Employment: Employment with YTS Wealth Management is at-will. Either the employee or the company may terminate employment at any time, with or without cause or notice, unless otherwise specified by law.
• Background / Drug Screening: Employment is contingent upon successful completion of drug test, state background check, and federal fingerprinting.
• This job description is not intended to be all-inclusive. Employees may perform other duties as assigned to meet business needs.