Video-First Social Media Lead & Creator

USA Today; Oklahoma City (OK); On-site; USD 55,000 - 90,000; Full time

Job summary

The Oklahoman, the state’s leading source for news, culture and sports journalism, seeks a dynamic Social Media Lead/Creator to expand reach and deepen audience engagement through video-first storytelling.

You will produce, shoot, and edit platform-native content for TikTok, YouTube, Instagram, and more, collaborating with reporters and editors to turn breaking news into shareable video.

Qualifications

• Bachelor's or Master's degree in communications, journalism, marketing or a related field.
• Proven experience producing video content for social platforms with a strong portfolio.
• Deep understanding of video storytelling across TikTok, YouTube, Instagram, Facebook, and others.
• Proficiency in shooting and editing video with mobile-first production and tools like Premiere or Final Cut.
• Strong news judgment, ethics, and ability to work in a fast-paced newsroom.

Responsibilities

• Produce, shoot, and edit original video content tailored to social platforms.
• Develop platform-specific content reflecting the organization’s journalism and voice.
• Identify trends and audience behavior to inform daily output and strategy.
• Collaborate with reporters, editors, photographers, and videographers to translate reporting into engaging visual content.
• Engage audiences directly and monitor analytics to refine content strategy.
• Experiment with new formats and creator-led storytelling to grow audience.
• Stay ahead of platform changes and translate them into actionable plans.

Skills

Video storytelling

Social media

Analytics

On-camera

Education

Bachelor's or Master's degree in communications, journalism, marketing or related field

Tools

Adobe Premiere

Final Cut

Job description

The Oklahoman, the state’s leading source for news, culture and sports journalism, seeks a dynamic Social Media Lead/Creator to expand reach and deepen audience engagement through video-first storytelling.

You will produce, shoot, and edit platform-native content for TikTok, YouTube, Instagram, and more, collaborating with reporters and editors to turn breaking news into shareable video.