Video Design Lead: Multimedia

Citi; New York (NY); On-site; USD 130,000 - 195,000; Full time

Benefits offered by this job

Discretionary bonuses

Medical, dental & vision

401(k)

Job summary

Citi's US in‑house creative agency seeks an experienced Video Design Lead to oversee art direction for video advertising across digital and DOOH campaigns. You will guide a team through motion graphics and live‑action projects, collaborating with senior leaders to shape strategy and ensure brand integrity.

The role emphasizes production coordination, accessibility compliance, and cross‑functional partnership with internal clients and partners.

Qualifications

• 8+ years of leadership experience in design with motion graphics and live‑action production.
• Agency experience or in‑house agency background is a plus.
• Mastery of Adobe Creative Cloud especially After Effects, Premiere Pro and Audition.
• Experience with Cinema 4D and 3D motion design.
• Strong design fundamentals: typography, color theory, brand adherence and critical thinking.
• Experience with ADA compliance in marketing collateral.
• Strong presentation skills and ability to discuss projects clearly with senior leaders.
• Excellent organizational skills and ability to manage multiple priorities.
• Ability to collaborate with local and remote team members.

Responsibilities

• Lead a team through art direction for multimedia projects (storyboards, social posts, DOOH, reels, demos).
• Collaborate with Creative Director to analyze performance data and brainstorm strategies.
• Facilitate concepting sessions to generate fresh, engaging work.
• Oversee live‑action production coordination (location, gear, talent, budget, on‑set staff).
• Act as SME on social platforms, translating trends into actionable strategies.
• Participate in kickoffs, reviews and client presentations to inspire confidence.
• Present to senior leadership, articulating strategic impact of creative work.
• Ensure ADA guidelines are implemented in deliverables (descriptions, transcripts, captions).
• Assess risk in decisions with emphasis on firm reputation and compliance.

Skills

Leadership

Motion graphics

Live-action production

Brand adherence

Typography

Color theory

Presentation

Client collaboration

Team collaboration

BA in marketing or related field

Education

Bachelor's degree in marketing or related field

Master's degree preferred

Tools

Adobe Creative Cloud

After Effects

Premiere Pro

Audition

Cinema 4D

Job description

Citi's US in-house creative agency is looking for an experienced Video Design Lead to oversee the art direction for video advertising, managing the creative execution of animated and live‑action content across digital and out‑of‑home marketing campaigns.

Responsibilities

• Lead a team of designers through art direction for a wide range of multimedia projects (storyboards, organic and paid social posts, digital out‑of‑home ads, sizzle reels, product demos, etc.)
• Collaborate with the Creative Director to analyze performance data and brainstorm creative strategies that improve the results and effectiveness of our deliverables
• Facilitate collaborative concepting sessions that inspire fresh, original ideas, ensuring the team's creative work is consistently engaging and impactful
• Oversee the coordination of live‑action production including location, equipment, talent, budget, and on‑set personnel to guarantee both a seamless client experience and an exceptional final product
• Act as a subject matter expert in social platforms, translating the latest trends, specs, and best practices into actionable creative strategies
• Participate in project kickoffs, internal reviews, and client presentations, guiding the team to deliver exceptional assets and inspiring client confidence and excitement in our partnership
• Serve as a key advocate for the creative team by presenting to senior leadership, clearly articulating the strategic impact of our work on major marketing initiatives and solidifying our role as an indispensable creative partner
• Ensure that comprehensive guidelines have been implemented into deliverables to ensure 100% ADA compliance (effective audio descriptions, SRT files, video transcripts, etc.)
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency

Qualifications

• 8+ years of leadership experience, including a design background with a focus on motion graphics and live‑action production
• Agency experience (in‑house agency experience is a plus)
• Mastery of Adobe Creative Cloud: Especially After Effects, Premiere Pro and Audition
• Experience with Cinema 4D and 3D motion design
• A proven history of design fundamentals (including typography, color theory, brand adherence, and critical thinking with regards to creative application)
• Experience with ADA compliance as it pertains to marketing collateral
• Strong presentation skills and the ability to clearly and effectively discuss projects
• Successful experience partnering with internal clients and senior leaders
• Excellent organizational skills and the ability to keep track of multiple key priorities
• Ability to successfully collaborate with local and remote team members
• A BA or higher in marketing or a related field
• Mac literacy

Education

• Bachelor's/University degree, Master's degree preferred

Key Characteristics

• Dedicated leader – Drive creative excellence by managing a team of motion artists and editors, establishing and maintaining a unified visual style and quality standard for all video content
• Production Expert – Lead coordination of live‑action shoots, demonstrating an expertise in production logistics, gear selection, and on‑set best practices to deliver high‑quality, compelling video content
• Collaborative Partner – Foster a highly collaborative environment, partnering closely with internal designers, copywriters, and proofreaders to ensure brand consistency and uphold the highest quality standards across all creative work
• Strategic visionary – Champion continuous learning and experimentation, particularly with AI, to elevate our creative process and deliver cutting‑edge solutions
• Innovative Thinker – Elevate the team's creative concepts by connecting them to the bigger picture and articulating the strategic value and impact of our creative initiatives to senior leadership
• Brand strategist – Serve as a brand steward, developing strategies to ensure all creative work adheres to brand guidelines and maintains a consistent look and feel that authentically reflects the client's core principles

Location, Compensation & Benefits

• Primary Location: New York, New York, United States
• Contract Type: Full time
• Salary Range: $129,840.00 - $194,760.00
• Discretionary and formulaic incentive and retention awards for eligible employees
• Medical, dental & vision coverage; 401(k); life, accident and disability insurance; wellness programs
• Paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays

Equal Opportunity Statement

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

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