Video Content Specialist

Relentless Brands; Charlotte (NC); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

96 Hours Paid Time Off (PTO) annually

Complimentary ISI® Employee Membership

Health insurance coverage

Job summary

Relentless Brands in Charlotte, North Carolina, is seeking a Brand Content Creator to capture the essence of our brands, focusing on storytelling through video and photo content. You’ll create national campaigns, support franchise development, and engage with our community through social media platforms.

The ideal candidate will have proficiency in Adobe Creative Suite, strong interpersonal skills, and a passion for fitness and health. This position offers comprehensive health insurance and paid time off.

Qualifications

• Proficiency in Adobe Creative Suite (Premiere and After Effects).
• Ability to meet deadlines in a fast‑paced environment while balancing multiple projects.
• Passion for fitness, health, and nutrition.

Responsibilities

• Creating photo and video content for national campaigns.
• Editing and delivering visual assets for social media.
• Collaborating with marketing teams to ensure content alignment.

Skills

Adobe Creative Suite

Digital photography

Videography

Video animation

Strong interpersonal skills

Content creation

Attention to detail

Tools

Canva

Shopify

Klaviyo

Job description

As our Brand Content Creator, you’ll be at the heart of our storytelling engine—capturing the energy, style, and daily evolution of Relentless Brands, with a focus on ISI® Elite Training, Plunge House® and HUMAN Nutrition®. You’ll be in the mix on product in‑person experiences, national campaigns, franchise development storytelling, team culture, and social storytelling—creating the content that drives sales, sparks engagement, and brings our brands to life.

Responsibilities

• Creating photo and video content for national campaigns, brand storytelling, podcast cuts, and YouTube content series.
• Editing and delivering visual assets for Instagram, TikTok, email campaigns, and other channels.
• Capturing behind‑the‑scenes moments—Franchise Partner visits and trainings at HQ, occasional travel for new openings or storytelling of members, VIP Ownership Experience, team energy, etc.
• Writing short‑form copy (captions, overlays, taglines) that’s on‑brand and scroll‑stopping.
• Publishing content across platforms (Instagram, TikTok, Threads, etc.) and managing daily social posting (in conjunction with marketing associates).
• Monitoring and supporting growth across social channels—engagement, follower growth, insights tracking.
• Helping shape and execute the overall content calendar and social media strategy alongside the marketing team.
• Staying ahead of trends and cultural moments to inform content direction and channel tone.
• Organizing and maintaining our digital content library for efficient reuse and re‑purposing.
• Collaborating with Operations, Creative, Franchise Development, and Marketing teams to ensure consistency and alignment across all touchpoints.
• Working with Co‑Founders to tell the story and capture the vision of brands and Relentless Brands as a whole.

Experience

• Proficiency in Adobe Creative Suite (Premiere and After Effects).
• Proficiency with digital photography, videography, and video animation and graphics.
• Understanding of product design requirements.
• Storytelling ability through content creation using videography and photography.
• Ability to meet deadlines in a fast‑paced environment while balancing multiple projects.
• Passion for fitness, health, and nutrition.
• Strong interpersonal skills and ability to work well in a team environment.
• Experience with video, animation, and motion graphics is a plus.
• Visually Sharp: You have a strong eye for framing, lighting, and content that performs.
• Camera‑Ready: Confident shooting with natural light—on your phone or DSLR—and fast with edits.
• Detail‑Oriented: You care how things look, sound, and feel.
• Bonus points for experience with Canva, Shopify, Klaviyo, or similar tools.

Benefits

• 96 Hours Paid Time Off (PTO) annually (accrued and prorated).
• Company‑Observed Holidays.
• Complimentary Membership: $2,200 – Complimentary ISI® Employee Unlimited Membership.
• $3,000 – Complimentary Plunge House® Facility Unlimited Membership.
• Health Insurance: Comprehensive health insurance coverage, including medical, dental, and vision plans for you and eligible dependents (optional).
• Ability to take PTO after the first 30 days unless approved prior to starting.