Social & Content Lead

RISE Commercial District; Indianapolis (IN); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

401(k)

Health insurance

Life insurance

Paid time off

Vision insurance

Job summary

RISE Commercial District is seeking a Social & Content Lead to own how both brands present themselves online, from strategy and voice to shoot, edit, and posting. You’ll manage multiple accounts across locations and spend time on-site with tenants and salon professionals, turning what you capture into compelling content.

This hands-on role requires finding stories, editing in Adobe Creative Cloud, writing captions, and publishing content tailored to each platform.

Qualifications

• 3+ years of hands-on content creation for brands on Instagram, TikTok, and Facebook; multiple accounts managed simultaneously.
• Advanced Adobe Creative Cloud skills with Premiere Pro, Photoshop, and Lightroom; After Effects/Illustrator/InDesign a plus.
• Portfolio demonstrating photography, video, editing, and writing.
• Strong brand sense with consistent look and voice across platforms.
• Willingness to travel up to 30% and a valid driver’s license.

Responsibilities

• Own content strategy and calendars for both brands across major social platforms.
• Protect and develop each brand's voice, create simple guidelines for consistency.
• Plan content around campaigns, leasing priorities, openings, events, and daily activities.
• Find stories through conversations, travel to locations, and direct on-camera subjects.
• Edit video and photos, write captions, and publish content tailored to each platform.
• Manage community engagement and respond to comments reflecting each brand.
• Write and adapt copy for emails; support campaigns and website content.
• Collaborate with partners to support campaigns and turn content into blog posts and updates.
• Monitor performance, share monthly insights, test formats, and refine approach.

Skills

Brand storytelling

Social media management

Video editing

Photography

Written communication

Content strategy

Analytics tools

Travel readiness

Tools

Adobe Creative Cloud

Premiere Pro

Photoshop

Lightroom

After Effects

Illustrator

InDesign

CapCut

Meta Business Suite

Later

Sprout Social

Job description

At RISE Commercial District, we offer business spaces that help people build boldly. Across RISE Commercial District and RISE Salon Suites, there are business owners with stories worth telling. We're looking for someone who can find those stories, capture them, and share them in a way that feels true to the people behind them.

As our Social & Content Lead, you'll own how both brands show up online, from strategy and brand voice to the shoot, the edit, and the post. You'll manage multiple accounts across platforms and locations. You'll also spend time on-site getting to know tenants and salon professionals, and turn what you capture into content people want to watch, read, and share.

Content is the heart of the role, and the stories you find will also carry into our email, website, social, and podcast efforts. This is a hands-on role: you'll set the plan and make the work yourself.

What you'll do

Strategy and brand

• Own the content strategy and calendars for RISE Commercial District and RISE Salon Suites across Instagram, TikTok, Facebook, YouTube, and LinkedIn, including brand-level and location-level accounts.
• Protect and develop each brand's voice and visual identity. Create and maintain simple brand guidelines so content feels consistent across accounts, locations, and channels.
• Plan content around campaigns, leasing priorities, location openings, events, and the everyday work happening inside our spaces.

Storytelling and production

• Find stories through conversations with tenants, salon professionals, district managers, and the marketing team.
• Travel to locations and events to shoot photos, interviews, and video. Direct on-camera subjects and make them comfortable telling their stories.
• Edit short-form video and photos in Adobe Creative Cloud, write captions, and publish content built for each platform and brand.
• Manage community engagement across accounts by responding to comments and messages in a way that reflects each brand.

Across channels

• Write and adapt copy for marketing emails, including nurture sequences, tenant stories, event invitations, and campaign messages.
• Collaborate with digital channel partners to support campaigns.
• Turn content into website material, including blog posts, tenant features, and location page updates.
• Support our podcast presence by helping prepare RISE leaders for guest appearances and by clipping and sharing episodes across social.

Measurement and improvement

• Monitor performance across all accounts and share a monthly report with clear takeaways and recommendations.
• Test formats, hooks, and posting approaches, then build on what works.
• Keep content and files organized in a shared library so photos and video can be reused across marketing channels.

What we're looking for

• [3+] years of hands-on experience creating content for brands on Instagram, TikTok, and Facebook, including managing multiple accounts at the same time. LinkedIn experience is a plus.
• Advanced skill in Adobe Creative Cloud, especially Premiere Pro, Photoshop, and Lightroom. Experience with After Effects, Illustrator, or InDesign is a plus. Mobile tools like CapCut are welcome alongside Adobe or equivalents to accomplish the goals and tasks.
• Bonus skills include strong video skills from start to finish: shooting, lighting, audio, interview setup, pacing, on-screen text, and short-form editing.
• A portfolio that shows your photography, video, editing, and writing.
• A strong brand sense. You know how to keep a consistent look and voice while adapting to each platform, and you can tell the difference between on-brand and off-brand content.
• Examples of accounts you've helped grow or improve, with a clear explanation of what you contributed and what the results were.
• Clear, versatile writing, from punchy captions to longer email and web copy.
• The ability to make people comfortable on camera and tell their stories with care.
• Strong planning skills and follow-through across multiple brands, locations, and deadlines.
• Comfort with native platform analytics and scheduling tools (such as Meta Business Suite, Later, or Sprout Social), and the confidence to turn results into practical recommendations, not just report numbers.
• Willingness to travel up to 30%, plus a valid driver's license and reliable transportation.
• 401(k)
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Nice to have

• Podcast or audio editing experience (Adobe Audition or similar).
• Experience with an email marketing platform.
• Your own camera gear and a working knowledge of mobile and professional shooting setups. RISE also has some equipment to support these efforts.

You don't need a background in commercial real estate or the salon industry. You do need curiosity about the people building businesses in our spaces, the skills to turn their stories into strong content, and the initiative to keep improving what we create.