Vice President, Technology + Media Engagement

We. Communications; New York (NY); On-site; USD 147,000 - 188,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

HSA with company match

Generous PTO and holidays

Wellness break

Short & Long-Term Disability

Parental Leave

Caregiver Leave

401(k) with company match

Learning & Development programs

Job summary

We. Communications, a technology and communications agency, seeks a VP, Technology + Media Engagement to lead earned media strategy and storytelling for major global technology and payments clients with a strong U.S. focus and international reach.

The ideal candidate combines deep technology fluency, exceptional media instincts and hands-on leadership, guiding product launches and integrated campaigns while advising senior clients and shaping executive visibility.

Qualifications

• 8–10+ years of marketing and communications experience with project management.
• 3–5 years+ in leading a diverse team.
• Proven ability to establish relationships and collaborate effectively.

Responsibilities

• Lead technology media engagement + campaign activation.
• Build and leverage influential media relationships.
• Connect U.S. and global storytelling.
• Counsel senior clients and spokespeople.
• Find stories before the brief arrives.
• Bridge technology expertise and storytelling.
• Lead and develop high-performing teams.

Skills

Media relations

Storytelling

Executive counsel

Editorial judgment

Global storytelling

Team leadership

Campaign activation

Job description

About Us

At We. , we’ve spent decades at the intersection of technology and humanity, bridging the gap between what businesses create and how people experience those creations. We’ve learned that beneath even the most unruly situations — whether it’s a global crisis, an emerging technology, or a sweeping organizational change—lies a simple human need. That need could be for trust, connection, safety, or a sense of purpose. But it’s always there. And it is only by uncovering these truths that we can make real, meaningful progress.

Vice President, Technology + Media Engagement

AI, cybersecurity and emerging payments technologies are reshaping commerce and creating new opportunities for companies to tell stories that matter. At We. Communications, we turn complex innovation into compelling stories that build reputation and business impact.

We’re seeking a VP, Technology + Media Engagement to lead earned media strategy and storytelling for a major global technology and payments client, with a strong U.S. focus and global reach.

The ideal candidate combines deep technology fluency, exceptional media instincts and hands-on leadership , moving seamlessly from product launches and integrated campaigns to senior client counsel and proactive media engagement.

What you’ll be doing

• Lead technology media engagement + campaign activation. Turn complex innovation across cybersecurity, AI, digital commerce, payments and emerging technologies into newsworthy stories, driving proactive media engagement, product launches and integrated campaigns across technology, business and mainstream audiences.

• Build and leverage influential media relationships. Bring established relationships with leading technology, cybersecurity, AI, business and financial journalists, and the instincts to cultivate new relationships as the media landscape evolves.

• Connect U.S. and global storytelling. Lead U.S. media engagement while partnering with global, regional and market teams to identify stories that can travel, develop shared assets and adapt campaigns for different audiences and markets.

• Counsel senior clients and spokespeople. Serve as a trusted advisor on media strategy, story positioning, executive visibility, interview preparation and high-stakes media opportunities.

• Find the stories before the brief arrives. Stay close to industry developments, emerging technology, competitive narratives and the news cycle to proactively identify opportunities for clients to lead or contribute to important conversations.

• Bridge technology expertise and integrated storytelling. Work closely with corporate reputation, consumer, creative, influencer, analyst relations and executive communications teams to build connected campaigns that extend beyond traditional earned media.

• Lead and develop high-performing teams. Set a high bar for editorial judgment, proactive pitching, client counsel and execution, while mentoring teams and building media capabilities that can scale across the broader agency.

The profile we’re looking for

East Coast / Eastern Time Zone location strongly preferred, with proximity to New York City a plus.

We’re looking for a tech-savvy media leader who knows how to create news, not just pitch it. Someone who understands complex technology, spots compelling stories and has the media relationships and instincts to bring them to life.

The right person is equally comfortable counseling senior executives, shaping a cybersecurity or AI story, launching a new product and driving integrated campaigns across markets. They bring strong editorial judgment, hands-on media expertise and a collaborative, entrepreneurial approach that helps clients stand out and elevates the teams around them.

Bonus:

Analyst relations experience and the ability to connect industry analyst engagement with broader technology positioning and storytelling.

Qualifications

• 8-10+ years of marketing and communications experience required with applicable project/program management experience.
• Minimum of 3-5 years’ experience in leading and management of a diverse team
• Proven success in establishing relationships, being a high bandwidth communicator, with a track record of excellent collaboration

Preferred Qualifications

• Travel: may on occasion need to travel, up to 20%
• Solid organizational and project management skills.
• Self-motivated and able to adapt quickly to changing priorities and tight deadlines.
• Possess exceptional communications skills.
• Client and business environment, Customer service orientation is a must. Job pressure may exist.
• Must be able to work more than 40 hours per week
• Experience working globally or with colleagues in multiple locations
• Strong presentation and consulting skills along with the ability to read, write and speak English
• Ability to lift up to 15 lbs.

Compensation

The base annual salary range for this role, applicable across all U.S. locations, is outlined below. The actual salary may vary based on several factors such as business requirements, job responsibilities, skills, experience, and geographical location.

Salary Range

$147,000—$188,000 USD

Benefits

As part of our commitment to the success and well-being of our team, regular employees working 20 hours or more per week are eligible for the following benefits:

• Comprehensive benefits program including medical, dental, and vision coverage
• Pretax accounts including HSA (company match), Medical & Dependent Care FSA
• Generous time off including PTO, Holidays, Annual Wellness Break, Summer Fridays and Personal Days
• Short & Long-Term Disability, paid by company
• Parental Leave, up to 12 weeks for birthing and non-birthing parent
• Caregiver Leave, up to 2 weeks to help eligible family member with serious health condition
• Community Engagement, up to 24 hours
• Bi-annual Wellness Credits, up to $300 per year
• Support with home office equipment
• Monthly Technology Credit (to offset internet / phone costs)
• 401(k) Traditional and Roth options with company match
• Learning and Development Programs for our employees

Equal Opportunity: _ We. provides equal employment opportunity and does not discriminate against an employee or applicant because of age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity or expression, marital status, or other legally protected class status.

Diversity and Inclusion: _ We. values a diverse and inclusive workforce and is committed to creating a workplace where everyone thrives. We promote an atmosphere in which diversity of people and ideas are welcomed and valued. Diversity includes differences in race, religion, gender identity or expression, age, lifestyle, ethnic background and sexual orientation as well as differences in experiences and ideas.

North America non-remote employees are required to come into the office 3 days a week.