Account Director, Tech & AI Comms

We. Communications; Seattle (WA); Hybrid; USD 113,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) with company match

Paid time off

Home office support

Tech credit

Job summary

We. is seeking an Account Director to serve as the AI lead for a leading global technology company.

This role shapes how the AI story shows up in the market, runs launches from start to finish, and acts as a trusted counselor to senior client stakeholders. The right candidate lives and breathes the AI space, builds relationships with tech and business media, and thrives in a matrixed environment coordinating product, marketing, and executive teams around a single narrative.

Qualifications

• 5-7+ years of experience in integrated communications or PR, ideally in an agency setting, with significant time spent on technology clients; 4+ years of people management experience required.
• Hands-on experience leading communications for AI, emerging tech, or enterprise/consumer technology products.
• A proven track record of managing major product launches and flagship event moments.
• Established relationships with top-tier tech and business media.
• Global network experience preferred.
• Proficiency with Microsoft Office suite (Outlook, Word, SharePoint, PowerPoint, Excel).

Responsibilities

• Lead communications strategy for the client's AI business and act as the go-to strategic counselor for senior client stakeholders.
• Track the AI landscape, including competitors, emerging players, industry shifts, and policy conversations, and turn it into clear recommendations and narrative positioning.
• Plan and run product launches from start to finish including messaging, sequencing, media and analyst briefings, embargo management, reviewer programs, and post-launch amplification.
• Drive news and storytelling around major industry moments and flagship events, including stories that go beyond the product news.
• Build and maintain relationships with senior tech, business and AI-focused reporters, analysts, newsletter writers, and podcast hosts; develop, review and pitch stories.
• Gather feedback from media and industry voices on how the client and its competitors are perceived, and use it to sharpen strategy.
• Navigate a matrixed client organization, lining up multiple product teams, marketing, corporate comms, and executive stakeholders around a single AI narrative.
• Coordinate across agency practices, geographies, and specialty teams (e.g., social, influencer, measurement, creative) to deliver integrated programs.
• Prepare executive spokespeople for interviews, briefings, and speaking opportunities, and support their external visibility, including social.
• Anticipate issues and reputational risks specific to AI (such as trust, ethics, and competitive pressure) and counsel clients on how to respond.
• Other duties as assigned

Skills

Integrated communications

AI communications

Media relations

Product launches

Global media network

MS Office

Job description

About Us

At We., we've spent decades at the intersection of technology and humanity, bridging the gap between what businesses create and how people experience those creations. We've learned that beneath even the most unruly situations — whether it's a global crisis, an emerging technology, or a sweeping organizational change—lies a simple human need. That need could be for trust, connection, safety, or a sense of purpose. But it’s always there. And it is only by uncovering these truths that we can make real, meaningful progress.

About The Role

We're looking for an Account Director to serve as the AI lead for a leading global technology company. This person will be the strategic owner of the client's AI communications program. That means shaping how the company's AI story shows up in the market, running launches from start to finish, and acting as a trusted counselor to senior client stakeholders.

The right candidate lives and breathes the AI space. They know the players, follow the news cycle closely, and can explain where the client fits in a market that changes week to week. They bring their own relationships with tech and business media. They're comfortable working in a highly matrixed environment, lining up product, marketing, corporate communications, and executive teams around one narrative. They lead with a point of view, handle day-to-day client management with confidence, and build and grow a high-performing team.

Note: This role is open only to candidates residing in the Pacific or Mountain time zones.

Responsibilities

• Lead communications strategy for the client's AI business and act as the go-to strategic counselor for senior client stakeholders


• Track the AI landscape, including competitors, emerging players, industry shifts, and policy conversations, and turn it into clear recommendations and narrative positioning


• Plan and run product launches from start to finish including messaging, sequencing, media and analyst briefings, embargo management, reviewer programs, and post-launch amplification


• Drive news and storytelling around major industry moments and flagship events, including stories that go beyond the product news


• Build and maintain relationships with senior tech, business and AI-focused reporters, analysts, newsletter writers, and podcast hosts; develop, review and pitch stories


• Gather feedback from media and industry voices on how the client and its competitors are perceived, and use it to sharpen strategy


• Navigate a matrixed client organization, lining up multiple product teams, marketing, corporate comms, and executive stakeholders around a single AI narrative


• Coordinate across agency practices, geographies, and specialty teams (e.g., social, influencer, measurement, creative) to deliver integrated programs


• Prepare executive spokespeople for interviews, briefings, and speaking opportunities, and support their external visibility, including social


• Anticipate issues and reputational risks specific to AI (such as trust, ethics, and competitive pressure) and counsel clients on how to respond


• Other duties as assigned

Qualifications

• 5-7+ years of experience in integrated communications or PR, ideally in an agency setting, with significant time spent on technology clients; 4+ years of people management experience required


• Hands-on experience leading communications for AI, emerging tech, or enterprise/consumer technology products


• A proven track record of managing major product launches and flagship event moments


• Established relationships with top-tier tech and business media


• Global network experience preferred


• Proficiency with Microsoft Office suite (particularly Outlook, Word, SharePoint, PowerPoint, and Excel)

Preferred Qualifications

• Fluency in the AI ecosystem, including major platforms, model providers, startups, and the key voices shaping the conversation, and the ability to explain what it all means for a client


• A strong strategic point of view and the confidence to push back and lead clients toward the right answer


• A history of proactively landing stories with reporters and analysts, not just responding to requests


• Experience working in large, matrixed organizations with many stakeholders and competing priorities


• A creative mindset, with the ability to find stories that don't depend on product news


• Strong presentation and consulting skills; experience pitching new business and presenting to senior executives


• Experience building or growing a team


• Experience working globally or with colleagues in multiple locations


• Comfort in a fast-paced environment with frequent tight deadlines and shifting priorities


• Client service orientation is a must

CompensationThe base annual salary range for this role, applicable across all U.S. locations, is outlined below. The actual salary may vary based on several factors such as business requirements, job responsibilities, skills, experience, and geographical location.

Salary Range: $113,000 USD - $130,000 USD

Benefits

As part of our commitment to the success and well-being of our team, regular employees working 20 hours or more per week are eligible for the following benefits:

• Comprehensive benefits program including medical, dental, and vision coverage


• Pretax accounts including HSA (company match), Medical & Dependent Care FSA


• Generous time off including PTO, Holidays, Annual Wellness Break, Summer Fridays and Personal Days


• Short & Long-Term Disability, paid by company


• Parental Leave, up to 12 weeks for birthing and non-birthing parent


• Caregiver Leave, up to 2 weeks to help eligible family member with serious health condition


• Community Engagement, up to 24 hours


• Bi-annual Wellness Credits, up to $300 per year


• Support with home office equipment


• Monthly Technology Credit (to offset internet / phone costs)


• 401(k) Traditional and Roth options with company match


• Learning and Development Programs for our employees

Equal Opportunity:

We. provides equal employment opportunity and does not discriminate against an employee or applicant because of age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity or expression, marital status, or other legally protected class status.

Diversity and Inclusion:

We. values a diverse and inclusive workforce and is committed to creating a workplace where everyone thrives. We promote an atmosphere in which diversity of people and ideas are welcomed and valued. Diversity includes differences in race, religion, gender identity or expression, age, lifestyle, ethnic background and sexual orientation as well as differences in experiences and ideas.

North America non-remote employees are required to come into the office 3 days a week.