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Legends Global is seeking a Vice President of Sales & Service to own revenue for the Tampa Bay Rays premium seating program. You will lead a cross-functional team in a pre-opening cycle to convert visits into signed contracts, building a scalable, data-driven revenue plan before the venue opens.
You will hire and develop a premium sales team, drive consultative selling to corporate and high-net-worth buyers, and manage forecasting, pricing, and inventory strategy through construction and
Vice President, Sales & Service | TB Rays
Location: Frisco, TX, Tampa, FL
Time Type: Full time
ABOUT LEGENDS GLOBAL
Legends Global is the premier partner to the world’s greatest live events, venues, and brands. We deliver a fully integrated suite of premium services through a white-label model that keeps our partners front and center — from feasibility and project development to sales, partnerships, hospitality, merchandise, venue management, and world-class content and booking.
With a global network of more than 450 venues, hosting 20,000 events and welcoming 165 million guests annually, Legends Global brings unmatched scale, expertise, and connectivity to help our partners grow. The Legends Global Way guides how we operate: Align, Scale, Connect, Team, Win — shared success, repeatable systems, connected solutions, unstoppable teams, and wins that are earned every day.
ABOUT THE ROLE
The Vice President, Sales & Service owns revenue execution for the Tampa Bay Rays premium seating program — full accountability for 11,500 premium seats across a multi-year pre-opening cycle. Reporting to the Senior Vice President and leading the Directors of Ticket Sales, Suites, and Service, you will build the team, the process, and the pipeline that turn a ballpark under construction into committed premium inventory well before first pitch.
This role aligns Rays ownership and Legends Global leadership around a single revenue plan, scales sales practices proven across our network of 450+ venues, and earns wins measured in signed contracts rather than activity. The standards you set in the next four years will define how this venue performs commercially for decades.
ABOUT THE PROJECT
The Tampa Bay Rays are developing a state-of-the-art ballpark at Hillsborough College in Tampa’s Westshore district, targeting a 2029 opening. The public-private partnership anchors the Champions Quarter mixed-use district and brings 11,500 premium seats to market — an inventory designed to set new MLB benchmarks.
Legends Global leads premium sales strategy and execution for the project, from the premium experience center through opening day. This is a build-from-zero program: no existing book of business, no seats to walk a client through, and a fixed date on the calendar. It is one of the most visible premium sales assignments in professional sports.
WHAT YOU’LL DO (KEY RESPONSIBILITIES & OUTCOMES)
Revenue Ownership & Sales Strategy
Building & Leading the Team
Sales Operations & Systems
Commercial Performance & Reporting
WHAT YOU BRING (QUALIFICATIONS & EXPERIENCE)
KEY LEADERSHIP ATTRIBUTES
WORK ENVIRONMENT & TRAVEL
At Legends Global, our people power every success. You’ll work alongside exceptional talent, learn from world-leading experts, and contribute to projects that set the standard across sports, entertainment, hospitality, and live experiences. If you’re driven to operate at the highest level, build with purpose, and help partners win on the biggest stages, you’ll thrive here.
COMPENSATION
The salary range for this position is commensurate with experience, skills, and qualifications. Legends Global offers a competitive total rewards package.
DEPARTMENT
Premium Sales & Service — Tampa Bay Rays Ballpark Project
REPORTS TO
Senior Vice President.