Vice President Sales and Service

We Florida Financial Credit Union; Florida; On-site; USD 180,000 - 280,000; Full time

Job summary

We Florida Financial Credit Union is seeking an executive leader to shape, execute, and elevate the enterprise-wide sales, service, and growth strategy across multiple branches and markets. The role reports to the EVP, COO, and focuses on driving deposits, loans, and member relationships through data-driven campaigns and digital innovation.

The ideal candidate has 10+ years of leadership in retail banking, a Bachelor’s in Business/Finance, and MBA preferred.

Qualifications

• Minimum 10+ years of progressive leadership in a retail banking environment.

Responsibilities

• Shape and execute enterprise-wide sales and service strategy.
• Lead cross-branch growth initiatives across multiple markets.
• Develop data-driven sales plans to accelerate deposits, loans, and memberships.
• Partner with marketing and data teams to deploy behavior-based campaigns and establish KPIs.

Skills

P&L responsibility

Strategic leadership

Data-driven decision making

Digital banking initiatives

Education

Bachelor’s degree in Business/Finance

MBA preferred

Job description

Are you ready to make a difference in leading a team that will elevate the organization’s sales and service culture? We Florida Financial Credit Unionhas an exceptional opportunity for an executive leader to shape, execute, and elevate the Credit Union’s enterprise-wide sales, service, and growth strategy.

This position will be a direct report to the EVP, Chief Operations Officer, crafting and executing a sales initiative throughout the organization through strategic sales design, market leadership, and operational excellence to deliver sustainable growth and deepen member relationships leveraging technology and digital innovation.

The incoming leader will be accountable and responsible for P&L performance, channel productivity, and member satisfaction, with a strong emphasis on serving low- to moderate-income (LMI) communities and deepening member relationships across all retail channels. The Vice President will develop data-driven sales strategies that accelerate growth in deposits, loans, memberships, and business banking relationships, partner with marketing and data teams to deploy targeted, behavior-based campaigns, and establish KPIs.

A bachelor’s degree in Business, Finance, or related field is required, MBA preferred, and a minimum of 10 + years of progressive leadership experience in a retail banking environment within a financial institution. Proven success in developing and executing sales strategies within multi-branch and multi-market environments focused on growth and service delivery. Strong analytical and strategic thinking skills, with the ability to translate complex data into actionable insights and to lead the Credit Union’s digital banking initiatives, are needed in this role.

We Florida Financial Credit Union:

We Florida Financial is a federally insured Credit Union established in 1952 and located in Pembroke Pines, Florida, with assets of $700M, serving over 40,000 members in 46 counties. We Florida Financial, proudly provide financial literacy classes and educational materials across Florida communities, volunteering over 3,500 hours#WeGiveBack.