Vice President, Sales

EverTrue; St. Louis (MO); On-site; USD 180,000 - 260,000; Full time

Job summary

EverTrue, headquartered in St. Louis, MO, seeks a Vice President of Sales to lead enterprise sales for Life Plan Communities and Anywhere Care. Reporting to the COO, this senior leader will drive occupancy growth, revenue, market expansion, and the consistent application of sales processes and KPIs.

The ideal candidate has senior living or service-industry leadership experience, strong strategic vision, analytical rigor, and a passion for advancing EverTrue's mission and care excellence.

Responsibilities

• Drive occupancy growth, revenue generation, and market expansion across Life Plan Communities and Anywhere Care.
• Develop and execute comprehensive sales strategies and oversee enterprise sales operations.
• Ensure consistent application of sales processes, performance standards, and best practices.
• Recruit, develop, and mentor high-performing sales professionals and strengthen referral partnerships.

Job description

WittKieffer is proud to partner with EverTrue in the search for a Vice President of Sales. This is an exceptional opportunity for an experienced, innovative and mission-driven leader to join one of the nation's leading nonprofit senior living organizations. As EverTrue continues to focus on growth and build upon its best-in-class services, the Vice President of Sales (VP) will play a pivotal role in advancing sales performance, expanding market presence, and supporting the organization's commitment to helping older adults live life to the fullest.

Headquartered in St. Louis, Missouri, EverTrue is a premier faith-based Lutheran organization ranked 11th in the most recent Ziegler LeadingAge 200 Report. EverTrue is a nonprofit multisite senior living organization that includes 15 Life Plan Communities, 16 Affordable Housing Communities, and EverTrue Anywhere Care. Each of its 15 Life Plan Communities offers a full continuum of services, with many also providing memory support. EverTrue's communities are located throughout Pennsylvania, Illinois, and Missouri. EverTrue Anywhere Care provides a comprehensive spectrum of services designed to support older adults in their homes, including in-home private duty care, professional therapy services, home care, home health, palliative care, hospice, and PACE program services. Financially strong and highly respected, EverTrue generates approximately $427 million in annual revenue and maintains nearly $1.5 billion in total assets. Supported by approximately 3,300 dedicated team members, the organization serves residents, clients, and participants of all faiths through a commitment to exceptional service, innovation, and compassionate care

Reporting directly to the Chief Operating Officer, the Vice President of Sales serves as EverTrue's senior sales executive, providing enterprise-wide strategic leadership for all sales activities across the organization's Life Plan Communities and Anywhere Care service line. Responsible for driving occupancy growth, revenue generation, market expansion, and long-term organizational success, the Vice President will develop and execute comprehensive sales strategies, oversee enterprise sales operations, and ensure the consistent application of sales processes, performance standards, and best practices. Working closely with leaders across operations, marketing, communications, and finance, this executive will develop market-specific growth strategies, optimize pricing and value positioning, support forecasting and budgeting efforts, and leverage market intelligence, customer insights, competitive analysis, CRM platforms, and performance metrics to identify opportunities, strengthen brand positioning, and drive informed business decisions. As a collaborative and highly visible leader, the Vice President will foster a culture of accountability, service excellence, and continuous improvement by recruiting, developing, and mentoring high-performing sales professionals, strengthening relationships with key referral sources and business partners, and ensuring exceptional experiences for prospective residents, residents, families, and team members. The Vice President will play a critical role in advancing EverTrue's strategic priorities while ensuring alignment with the organization's mission, values, and commitment to helping older adults live life to the fullest.

This position offers the opportunity to make a significant enterprise-wide impact at a highly regarded organization that is actively focused on growth and operational excellence. The ideal candidate will bring substantial leadership experience in senior living, healthcare, hospitality, or another service-oriented industry, along with a demonstrated track record of driving occupancy growth, revenue performance, and organizational success. Successful candidates will combine strategic vision, business acumen, analytical rigor, and strong leadership capabilities with a genuine passion for serving older adults and advancing EverTrue's mission.

Expressions of interest, nominations, and applications should be directed to Lisa DeSimone Arthur and Roxana Woudstra via email at [e-mail] or through the WittKieffer Candidate Portal using the buttons below.

All inquiries, applications, and nominations will be held in the highest confidence.