Position Overview
We are seeking an experienced and strategic Vice President of Sales to lead our North American commercial organization across our bedding and upholstery divisions. This executive-level leader will be responsible for developing and executing sales strategies that drive profitable revenue growth, expand market share, strengthen customer relationships, and support the company's long-term business objectives.
The Vice President of Sales will lead our Sales, Customer Service, and Creative Design teams, serving as a key member of the Executive Leadership Team. This role will partner closely with Operations, Finance, Product Development, and other functions to translate customer needs into profitable business opportunities.
Key Responsibilities
- Develop and execute annual and long-term sales strategies aligned with company objectives.
- Establish revenue, margin, growth, and customer development goals and hold the commercial organization accountable for results.
- Lead, coach, and develop the North American Sales, Customer Service, and Creative Design teams.
- Develop new business opportunities and expand relationships with existing customers and strategic accounts.
- Identify opportunities to increase market share, expand into new markets and channels, and grow share of wallet.
- Build and maintain strong relationships with key customers and serve as a senior point of contact for strategic accounts.
- Lead major customer negotiations involving pricing, contracts, volume commitments, and commercial terms.
- Establish effective sales forecasting, pipeline management, reporting, and performance metrics.
- Partner with Finance and Operations to develop pricing strategies and align sales opportunities with manufacturing capacity and profitability objectives.
- Monitor market trends, competitive activity, customer preferences, and emerging opportunities to inform sales and product strategies.
- Ensure Customer Service delivers a high level of responsiveness and customer satisfaction.
- Align Creative Design resources with customer needs, market trends, product development, and overall sales strategy.
- Improve communication and collaboration between Sales, Customer Service, Design, Operations, and other cross-functional teams.
- Drive continuous improvement in CRM utilization, sales processes, forecasting, reporting, and customer communication.
- Represent the company with key customers, vendors, industry organizations, and other external stakeholders.
- Represent the company at trade shows, conferences, customer events, and other industry functions.
- Serve as an active member of the Executive Leadership Team and contribute to overall business strategy.
Qualifications
Required:
- Bachelor's degree in Business, Marketing, or a related field.
- 10+ years of progressive sales and commercial leadership experience.
- Ability to travel domestic and internationally 75% of the time.
- Experience leading and developing high-performing sales organizations.
- Proven success developing new business and growing existing customer relationships.
- Strong understanding of sales strategy, pricing, forecasting, customer management, and profitability.
- Exceptional communication, presentation, negotiation, and relationship-building skills.
- Demonstrated ability to collaborate effectively across Sales, Operations, Finance, Product Development, and other functions.
Preferred:
- Experience in textile manufacturing, home furnishings, bedding, upholstery, furniture, or a related industry.
- Experience working in a manufacturing environment with an understanding of production capacity, product development, and supply chain considerations.
- Bilingual English/Spanish proficiency strongly preferred.
Why Join Us?
This is an opportunity to play a significant leadership role in a growing textile manufacturing organization. The Vice President of Sales will have a direct impact on our growth strategy, customer relationships, product development, and overall commercial success while helping shape the future of our sales organization.