Vice President Public Relations

Elevation Capital; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

An established industry player seeks a visionary VP of Media Relations & Communications to elevate its portfolio brands in the consumer packaged goods sector. This dynamic role involves crafting compelling narratives, securing high-profile media placements, and fostering key relationships to enhance brand visibility. The ideal candidate will have a strong network in the media world and a proven track record in public relations. Join a forward-thinking company that values innovation and strategic storytelling, and play a pivotal role in driving brand awareness and measurable business impact. If you're ready to make a significant impact in a high-growth environment, this opportunity is for you.

Benefits

Profit-sharing program

Equity options

Flexible work hours

Remote work opportunities

Qualifications

• 8-10+ years in public relations and media relations required.
• Strong understanding of compliance in the CPG sector is essential.

Responsibilities

• Build and maintain strong relationships with media outlets.
• Develop and execute PR strategies for brand visibility.
• Define and track KPIs for media relations performance.

Skills

Public Relations

Media Relations

Storytelling

Networking

Project Management

Data Analysis

Education

Bachelor’s degree in Communications

Bachelor’s degree in Public Relations

Bachelor’s degree in Journalism

Bachelor’s degree in Marketing

Tools

Media Analytics Tools

AI Marketing Tools

Job description

VP, Media Relations & Communications - REMOTE WORK FROM HOME

ABOUT US

Elevation Capital - Venture Capital & Private Equity is a group of internationally impactful companies spanning consumer packaged goods, hospitality, technology, non-profit, and venture funding. With staff and markets in the US, Canada, Europe, and the Caribbean, this group jointly serves a global vision to create an evolved world where humanity serves our highest purpose. Our mission is to create and deploy capital for a better world.

To learn more, please visit: elevationcapital.vc

THE PORTFOLIO COMPANY

This key leadership role is in a high-growth, high-energy, high-profit portfolio company of big thinkers and big doers. It is a CPG / beverage / dietary supplement company with a history of strong profitable growth as the number one product and brand in its emerging category. Through its expanding sales and distribution network, they are building a team to take current and new products to the global market and achieve exponential growth. With the leadership team formed, the opportunity is now to define and refine the cross-functional integrated strategy and lead the team to grow revenue 10x-100x, enabling a highly lucrative exit.

THE ROLE

Elevation Capital, a private equity firm specializing in high-growth consumer packaged goods (CPG) brands, seeks a dynamic and strategic VP, Media Relations & Communications to lead the visibility and reputation-building efforts for our diverse and rapidly growing portfolio of botanical and wellness-focused brands, led by a strong and dynamic founder. This senior role will be instrumental in crafting and executing media relations and communication strategies that drive brand awareness, amplify key narratives, and position our portfolio as leaders in their categories.

The ideal candidate is an accomplished storyteller and relationship builder, adept at navigating both media landscapes and public affairs. With a proven track record of securing high-impact media placements, elevating executive profiles, and forging partnerships with key industry influencers, this individual will bring a sophisticated understanding of public relations strategies that drive brand equity, portfolio growth, and measurable business impact.

This role will involve securing high-profile opportunities such as podcasts, thought leadership awards, product features, sponsorships, celebrity collaborations, events, and strategic partnerships that amplify brand visibility and authority. The candidate will also play a critical role in promoting the founder as a thought leader through media engagements, keynote speaking opportunities, and other public platforms.

An extensive network across consumer, trade, and digital media is essential, as is the ability to anticipate and manage complex communications challenges in a fast-paced, regulated industry environment. The VP, Media Relations & Communications must be a visionary leader who can tie PR efforts to measurable outcomes, including audience growth, revenue impact, and enhanced market positioning, while ensuring the brands and founder remain at the forefront of the botanical and wellness space.

WHO YOU ARE

• Strategic Storyteller: You have a gift for crafting compelling narratives that resonate across audiences and elevate brands. Your storytelling not only drives awareness and credibility but also delivers measurable results, such as increased audience engagement, expanded reach, and improved conversion rates.
• Media Powerhouse: With a strong network of journalists, editors, and influencers, you’re a trusted resource in the media world. You know how to build relationships, pitch effectively, and secure placements that elevate brand visibility.
• Results-Driven Visionary: You approach media relations with an unwavering focus on measurable outcomes, ensuring PR efforts align with broader business goals.
• Collaborative Leader: You excel at working cross-functionally, seamlessly integrating PR strategies with marketing, sales, and overall portfolio goals.

RESPONSIBILITIES

Media Relations and Brand Elevation:

• Build and maintain strong relationships with journalists, editors, influencers, and media outlets across lifestyle, trade, and consumer sectors.
• Secure high-profile media placements that enhance the visibility and credibility of Elevation Capital’s portfolio brands.
• Act as a strategic advisor to portfolio companies, providing media training and support for their leadership teams.
• Represent Elevation Capital and its brands as a dynamic spokesperson.

Strategic Public Relations:

• Develop and execute a PR strategy that elevates both Elevation Capital’s profile and the market presence of its portfolio brands.
• Craft compelling press materials tailored to diverse audiences.
• Identify and capitalize on opportunities to align portfolio brands with trends and industry conversations.

Relationship and Network Building:

• Leverage your network to create connections that accelerate brand growth.
• Foster partnerships with key industry stakeholders and event organizers.
• Represent the firm and its brands at industry events, conferences, and trade shows.

Measurement and Impact:

• Define and track KPIs for media relations.
• Provide regular reporting on PR performance.
• Analyze and refine PR strategies based on performance data.

Thought Leadership and Advocacy:

• Position Elevation Capital as a thought leader in the CPG space.
• Develop narratives that highlight Elevation Capital’s role in fostering innovation.
• Partner with portfolio brand teams to align PR strategies with their goals.
• Serve as a trusted advisor to portfolio companies on media relations best practices.

REQUIREMENTS

• 8-10+ years in public relations, media relations, or corporate communications.
• Strong understanding of compliance and regulatory requirements in the CPG sector.
• Exceptional networking and relationship-building skills.
• Outstanding verbal and written communication skills.
• Ability to translate brand stories into compelling narratives.
• Strong understanding of media analytics.
• Excellent project management and organizational skills.
• Data-driven mindset with the ability to analyze performance metrics.
• Demonstrated ability to work in a fast-paced environment.
• Early adopter of AI and efficiency tools across marketing platforms.
• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field.
• Ability to travel as needed for key markets and events (~15-20%).

COMPENSATION

In this role, you will play a pivotal part in driving the success of our entire portfolio. We offer a competitive base salary complemented by an industry-leading profit-sharing program and equity options across all businesses in our group.

Seniority level: Executive

Employment type: Full-time

Job function: Marketing

Industries: Marketing Services, Food and Beverage Manufacturing, and Food and Beverage Retail