Vice President, Product Marketing | Fully Remote US

HireVue; South Jordan (UT); Remote; USD 120,000 - 180,000; Full time

Job summary

An established industry player is seeking a strategic VP of Product Marketing to elevate its market presence. This fully remote role focuses on defining core messaging, optimizing pricing strategies, and aligning product innovation with market needs. The ideal candidate will have extensive experience in B2B SaaS product marketing, a strong strategic mindset, and the ability to lead and mentor a high-performing team. Join a forward-thinking company that values customer-centric storytelling and innovative solutions in the hiring space. If you are ready to make a significant impact and drive growth in a dynamic environment, this opportunity is for you.

Benefits

Flexible Paid Time Off

Medical, Dental, Vision

12 Weeks Maternity & Adoption

401K match

Qualifications

• 15+ years of B2B SaaS Product Marketing experience required.
• Strong expertise in product positioning and messaging frameworks.

Responsibilities

• Define core positioning and messaging for the platform.
• Develop customer-centric storytelling for talent acquisition leaders.
• Optimize pricing and packaging strategy for growth.

Skills

B2B SaaS Product Marketing

Product Positioning

Messaging Frameworks

Sales Enablement

Market Research

Strategic Mindset

Education

Bachelor's Degree in Marketing or related field

Job description

Vice President, Product Marketing | Fully Remote US

Full-time

HireVue is where hiring happens – transforming the way organizations discover, engage, and hire the best talent. Connecting companies and candidates anytime, anywhere, HireVue’s end-to-end hiring platform features video interviewing, assessments, and conversational AI. The industry leader in science-backed, modern hiring solutions powered by ethical AI, HireVue has hosted more than 70 million video interviews and 200 million chat-based candidate engagements for over 1200 pioneering customers around the globe.

As we enter our next phase of growth, we’re seeking a strategic VP of Product Marketing to define and elevate our market presence. This position reports to the Chief Marketing Officer.

The VP of Product Marketing will be responsible for the strategic positioning and go-to-market success of HireVue’s solutions. Working closely with our Product Team and leadership and cross-functional teams, this role ensures alignment between market needs, product innovation, and revenue growth.

Key Responsibilities:

1. Define and refine core positioning and messaging for the HireVue platform to differentiate us among a competitive talent technology landscape.
2. Develop customer-centric storytelling that speaks to Talent Acquisition, HR, and business leaders, ensuring consistent messaging across all of our teams and channels.
3. Own and evolve HireVue’s customer personas, ensuring deep insights into buyer needs, pain points, and decision-making drivers.
4. Partner with the Brand and Communications teams to build content that drives thought leadership, market influence, and industry messaging.
5. Optimize and evolve our pricing and packaging strategy to drive growth and profitability with a focus on simplification and ease of purchase.
6. Lead the gathering and synthesizing of competitive intelligence, ensuring that insights are easily consumable for go-to-market and product teams.
7. Maintain a pulse on market trends, customer needs, and emerging technologies, driving informed strategic decisions.
8. Partner with Sales Enablement to assist with the design and execution of sales enablement programs.
9. Develop customer-centric sales narratives, battlecards, pitch decks, and competitive positioning frameworks to increase wins.
10. Collaborate with Revenue Ops and Sales Leadership to measure impact and optimize enablement strategies.
11. Partner closely with the Chief Product Officer and Product Management team to ensure market-driven product strategy.
12. Provide input into product roadmap decisions with deep market and customer insights.
13. Work with Demand Generation and Field Marketing to build messaging on product-focused campaigns that drive demand and pipeline.

Minimum Requirements:

1. 15+ years of B2B SaaS Product Marketing experience, with a proven track record of success in product marketing for growing technology companies.
2. Exceptionally strong expertise in product positioning, messaging frameworks, persona development, and sales enablement.
3. Experience in optimizing pricing and packaging strategies for B2B technology companies in a competitive market.
4. Leadership experience, with the ability to build, mentor, and scale a high-performing Product Marketing team.
5. Executive communication skills and presentation ability with experience leading and influencing across multiple teams.
6. A data-driven, strategic mindset, with a passion for product marketing, market research, storytelling, and go-to-market execution.
7. Experience in HR Tech, Talent Acquisition, or AI-driven SaaS solutions is a plus.

All team members at HireVue are expected to embody our core values, which are the H.E.A.R.T. of HireVue: Hero for our Customers, Enjoy the Journey, Always do the Right Thing, Reach Forwards, and Take Action and Go.

This position is a work-from-home role. The individual in this role must be able to work from home in an environment free from distractions, where they can attend virtual video meetings. Some travel may be expected to support customer meetings, attend trade shows, etc.

Flexible Paid Time Off | Medical, Dental, Vision | 12 Weeks Maternity & Adoption | 401K match