Vice President Product Marketing Fully Remote US

HireVue Inc; South Jordan (UT); Remote; USD 120,000 - 180,000; Full time

Job summary

An established industry player is seeking a strategic VP of Product Marketing to elevate its market presence. In this pivotal role, you will define and refine the core messaging that differentiates the platform in a competitive landscape. You will develop compelling narratives that resonate with HR and business leaders while optimizing pricing strategies to drive growth. This position offers the opportunity to shape the future of talent acquisition through innovative marketing strategies. Join a forward-thinking company that values inclusivity and empowers candidates to connect with opportunities in a fair and unbiased manner.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

401(k) with Employer Match

Unlimited Paid Time Off

Qualifications

• 15+ years in B2B SaaS Product Marketing with proven success.
• Strong expertise in product positioning and messaging frameworks.

Responsibilities

• Define core positioning and messaging for the platform.
• Develop customer-centric storytelling for HR leaders.

Skills

Product Marketing

B2B SaaS

Sales Enablement

Market Research

Strategic Mindset

Communication Skills

Education

Bachelor's Degree

MBA

Tools

CRM Software

Marketing Automation Tools

Job description

HireVue is where hiring happens – transforming the way organizations discover, engage, and hire the best talent. Connecting companies and candidates anytime, anywhere, HireVue’s end-to-end hiring platform features video interviewing, assessments and conversational AI. The industry leader in science backed, modern hiring solutions powered by ethical AI, HireVue has hosted more than 70 million video interviews and 200 million chat-based candidate engagements for over 1200 pioneering customers around the globe.

Job Description

HireVue is transforming the way companies discover and connect with talent. We empower candidates to share their stories, demonstrate their abilities, and connect with opportunities unlocking potential for both candidates and our customers in a way that is fair and unbiased. By leveraging proven science and creating a more fair hiring process, we identify the skills that truly drive success, ensuring that hiring decisions are based on what matters most. Backed by our industry-leading AI-powered approach, we create a level playing field, eliminating barriers and making hiring more inclusive. We are shaping the future of talent acquisition—where skills, potential, and opportunity meet.

As we enter our next phase of growth, we’re seeking a strategic VP of Product Marketing to define and elevate our market presence. This position reports to the Chief Marketing Officer.

Key Responsibilities:

1. Define and refine core positioning and messaging for the HireVue platform to differentiate us among a competitive talent technology landscape and a growing list of competing HR technology priorities.
2. Develop customer-centric storytelling that speaks to Talent Acquisition, HR and business leaders, ensuring consistent messaging across all of our teams and channels.
3. Own and evolve HireVue’s customer personas, ensuring deep insights into buyer needs, pain points, and decision-making drivers.
4. Partner with the Brand and Communications teams to build content that drives thought leadership, market influence and industry message. Partner on analyst and influencer strategies.
5. Optimize and evolve our pricing and packaging strategy to drive growth and profitability with a focus on simplification and ease of purchase.
6. Work with Finance and Product teams to analyze pricing effectiveness of current and new products and adjust based on customer insights and business goals.
7. Lead the gathering and synthesizing competitive intelligence, ensuring that insights are easily consumable and readily available for go-to-market and product teams to effectively differentiate HireVue’s offerings.
8. Maintain a pulse on market trends, customer needs, and emerging technologies, driving informed strategic decisions.
9. Partner with Sales Enablement to assist with the design and execution of sales enablement programs, equipping sales teams with training, content, and tools to drive pipeline and close deals.
10. Develop customer-centric sales narratives, battlecards, pitch decks, and competitive positioning frameworks to increase wins.
11. Collaborate with Revenue Ops and Sales Leadership to measure impact and optimize enablement strategies.
12. Partner closely with the Chief Product Officer and Product Management team to ensure market-driven product strategy.
13. Provide input into product roadmap decisions with deep market and customer insights, ensuring alignment with business goals.
14. Work with Demand Generation and Field Marketing to build messaging and on product-focused campaigns that drive demand and pipeline and close deals.

Qualifications:

1. 15+ years of B2B SaaS Product Marketing experience, with a proven track record of success in product marketing for growing, industry-leading technology companies.
2. Exceptionally strong expertise in product positioning, messaging frameworks, persona development, and sales enablement.
3. Experience in optimizing pricing and packaging strategies for B2B technology companies in a competitive market.
4. Leadership experience, with the ability to build, mentor, and scale a high-performing Product Marketing team.
5. Executive communication skills and presentation ability with experience leading and influencing across multiple teams. A strong relationship and consensus builder who can deal with ambiguity.
6. A data-driven, strategic mindset, with a passion for the product marketing discipline, market research, storytelling, and go-to-market execution.
7. Experience in HR Tech, Talent Acquisition, or AI-driven SaaS solutions is a plus, but not necessary.

Additional Information:

All team members at HireVue are expected to embody our core values, which are the H.E.A.R.T. of HireVue: Hero for our Customers, Enjoy the Journey, Always do the Right Thing, Reach Forwards, and Take Action and Go.

This position is a work-from-home role. The individual in this role must be able to work from home in an environment free from distractions, where they can attend virtual video meetings. Some travel may be expected to support customer meetings, attend trade shows, etc.

Medical, dental and vision insurance | 401(k) with employer match up to 4% | Unlimited Paid Time Off

Click Here for more information on US Benefits

HireVue takes security seriously and has measures in place to protect work-related data in a remote setting. Our organization has implemented a BYOD (Bring Your Own Device) policy, ensuring personal apps and data are kept separate from work apps and data should you choose to use your personal device for work purposes. HireVue can manage only the work-related aspects of the device, ensuring privacy for personal data.