Vice President, Product Marketing

Cyera

United States

On-site

USD 250,000 - 400,000

Full time

14 days+

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Benefits offered by this job

Remote work with setup reimbursement

Unlimited PTO

Paid holidays and sick time

Health, vision, and dental insurance

Life, short and long-term disability

Job summary

Cyera is seeking a Vice President of Product Marketing to lead all product marketing and competitive intelligence. Reporting to the CMO, you will shape the platform narrative across Cyera AI Trust and three security portfolios, drive launches, field enablement, and analyst engagement, and partner with Product and GTM to drive revenue.

You will inherit and grow a high-caliber PMM team, collaborate closely with Product, Sales, and AR leadership, and own the roadmap-driven market strategy for a

Qualifications

15+ years of product marketing experience in enterprise B2B software, with a track record of leading product marketing at scale — multiple products, multiple audiences, high-growth environments.
10+ years of cybersecurity leadership experience. You know the buyers, the ecosystem, the analysts, and the competitive chessboard — and you’re already credible in the room with CXO and security architects.
Technical strength: You can go deep on how the products actually work — data security, AI and agent security, identity — hold your own with Product and Engineering, and translate architecture into advantage.
Exceptional storytelling: You craft narratives that make complex technology feel inevitable, and you’re a hands-on writer and editor — you can produce the narrative yourself when needed, not just direct others to.
A business leader’s mindset: You think in pipeline, win rates, and ARR — not deliverables — and you’ve co-owned revenue outcomes with product and GTM leadership before.
A launch track record: You’ve repeatedly turned roadmaps into launches and campaigns that moved the market and the number — and you can show the receipts.
Enablement chops: You’ve built enablement programs that measurably changed how a field organization sells.
Analyst relations experience, with examples of moving the needle on Magic Quadrants, Waves, MarketScapes, or category definition.
Exceptional people leadership: You’ve hired, coached, and scaled senior product marketing teams, and a reputation that draws great people to want to join you.
Operating principles that match ours — push boundaries, own and act, elevate together — and a leadership style that matches ours: model, coach, care.

Responsibilities

Define platform narrative for Cyera AI Trust and security portfolios; build messaging architecture anchored in buyer pain and proof.
Translate the product roadmap into a tiered launch engine with narratives, coordinated moments, and integrated campaigns.
Arm sellers and partners with win narratives, demo storylines, competitive positioning, and certification.
Co-own analyst strategy and executions with AR leader; engage Gartner, Forrester, IDC to shape category.
Collaborate on revenue goals, pricing, packaging, market entry; bring win/loss insights to the roadmap.
Lead and grow PMMs across portfolios; coach and build bench for scale.

Skills

PMM leadership

Storytelling

Enablement programs

Analyst relations

People leadership

Launch management

GTM collaboration

Cybersecurity knowledge

Executive collaboration

Written comms

Job description

Come join the company reinventing data security, empowering businesses to realize the full potential of their data. As the leading data security platform purpose-built for the cloud era, Cyera’s mission is to reinvent how businesses secure data, enable agile collaboration, and boldly pursue new business opportunities. Trusted by security teams at leading global businesses, our team is proving that data security is the next big thing in cyber. Backed by the world’s leading investors and working with a large and growing list of Fortune 1000 companies, we are looking for world-class talent to join us as we usher in the new era of data security.

THE OPPORTUNITY

We’re hiring a Vice President of Product Marketing to lead all of product marketing and competitive intelligence at Cyera — the platform story, the three portfolios, launches, campaigns, field enablement, and the analyst narrative. Reporting directly to the CMO, you will be the most senior product marketing voice in the company and a core member of the marketing leadership team.

This is not a messaging-and-datasheets role. We’re looking for a business leader who happens to be a world-class product marketer: someone who partners with Product and GTM on revenue goals, treats the roadmap as raw material for market-moving launches, and holds the bar for how Cyera shows up everywhere a buyer, analyst, or seller encounters us. You’ll inherit a strong product marketing and competitive intelligence team and be expected to grow it — in capability and in ambition.

RESPONSIBILITIES:

Platform and portfolio narrative. Define how the Cyera AI Trust platform and the Data Security, Agent Security, and Identity Security portfolios fit together into one coherent, differentiated story. Build the messaging architecture — platform to portfolio to product to use case — and keep it anchored in buyer pain and customer proof. Shape the category language the market adopts, not just our own.
Launches that move markets. Translate the product roadmap into a tiered launch engine: compelling launch narratives, coordinated moments, and the integrated campaigns that follow. Partner with Demand Generation, Brand, and Comms so every major launch earns attention and generates pipeline, not just press.
Field and partner enablement. Arm sellers, SEs, and partners to win: first-call narratives, demo storylines, competitive positioning, objection handling, and certification. Success is measured in the field — sellers who can tell the platform story without coaching, and win rates that show it.
Analyst relations. Co-own analyst strategy and execution with our AR leader. Be a credible technical voice in briefings and inquiries with Gartner, Forrester, IDC, and emerging voices, and drive the positioning that moves us up in the evaluations that matter and shapes how the category itself gets defined.
Business partnership with Product and GTM. Sit at the table with Product and Sales leadership on revenue goals, pricing and packaging, market entry, and portfolio strategy. Bring win/loss insight, competitive intelligence, and market signal into the roadmap — and carry roadmap conviction back out to the market.
Team leadership. Lead, coach, and grow the existing product marketing team across the three portfolios. Operate as a player-coach: model the craft, develop senior PMMs into independent owners of their areas, and build the bench for the next stage of scale.

What Success Looks Like

In the first 90 days, you’ve gone deep on the platform and all three portfolios, built trusted partnerships with Product, Sales, and AR leadership, assessed the team, and delivered your point of view on the platform narrative and the launch calendar for the year ahead.

By the end of year one, the AI Trust platform story is thriving in the market, our flagship campaigns and we are winning hearts and minds across various audiences including analysts. Major launches land as market moments with measurable pipeline. The field tells our story without coaching. We’ve moved up in at least one major analyst evaluation. And the product marketing team is stronger, more senior, and more independent than the one you inherited.

REQUIRED QUALIFICATIONS:

15+ years of product marketing experience in enterprise B2B software, with a track record of leading product marketing at scale — multiple products, multiple audiences, high-growth environments.
10+ years of cybersecurity leadership experience. You know the buyers, the ecosystem, the analysts, and the competitive chessboard — and you’re already credible in the room with CXO and security architects.
Technical strength. You can go deep on how the products actually work — data security, AI and agent security, identity — hold your own with Product and Engineering, and translate architecture into advantage.
Exceptional storytelling. You craft narratives that make complex technology feel inevitable, and you’re a hands-on writer and editor — you can produce the narrative yourself when needed, not just direct others to.
A business leader’s mindset. You think in pipeline, win rates, and ARR — not deliverables — and you’ve co-owned revenue outcomes with product and GTM leadership before.
A launch track record. You’ve repeatedly turned roadmaps into launches and campaigns that moved the market and the number — and you can show the receipts.
Enablement chops. You’ve built enablement programs that measurably changed how a field organization sells.
Analyst relations experience, with examples of moving the needle on Magic Quadrants, Waves, MarketScapes, or category definition.
Exceptional people leadership. You’ve hired, coached, and scaled senior product marketing teams, and a reputation that draws great people to want to join you.
Operating principles that match ours —push boundaries, own and act, elevate together — and a leadership style that matches ours: model, coach, care.

COMPENSATION INFORMATION:

The range represents total compensation, and may include incentive for sales roles, equity or benefits, as applicable.

The compensation range represents Cyera’s good faith and reasonable estimate of the range of possible compensation for this role at the time of posting, and Cyera may ultimately pay more or less than the posted range. The final salary for this position will be determined in Cyera’s sole discretion, consistent with applicable law, and based on a variety of factors, including but not limited to the employee’s work experience, skills, and qualifications for the role, as well as the needs of Cyera’s business and other operational considerations.

Final compensation will vary based on seniority and relevance of experience, location, and position requirements.

This role may be eligible for potential merit increases based on factors such as individual or company performance, time in role, and other discretionary factors. In addition to a standard benefits and equity package, we offer a generous salary. Final compensation will vary based on seniority and relevance of experience, location, and position requirements.

This role may be eligible for potential merit increases based on factors such as individual or company performance, time in role, and other discretionary factors.

BENEFITS - Why Cyera?