VP - Product Marketing

Skanai; Menlo Park (CA); On-site; USD 220,000 - 240,000; Full time

Job summary

Skan AI is seeking an experienced VP of Product Marketing to lead our product marketing function, shaping market positioning, messaging, and go-to-market strategy. You will own the category leadership, build comprehensive product marketing infrastructure, and ensure a resonant value proposition across customer segments and use cases.

The role demands category creation expertise, deep enterprise AI fluency, and proven execution speed in a fast-growing company.

Qualifications

• 12+ years of product marketing experience in enterprise AI or complex enterprise technology platforms.
• At least 5 years in leadership roles leading product marketing functions.
• Proven track record in positioning, messaging, and GTM for enterprise tech companies.
• Strong executive communication, writing, and presentation skills, with experience to boards and large audiences.

Responsibilities

• Define and own positioning, messaging architecture, and value propositions across all products.
• Build product marketing assets: personas, value props, messaging hierarchies, use cases, ROI frameworks.
• Develop sales enablement: decks, demos, objection handling, discovery frameworks, plays.
• Own analyst relations with Gartner, Forrester, Everest Group, IDC.
• Lead end-to-end product launches and industry-specific GTM strategies.
• Collaborate with Sales, Product, and Marketing to ensure alignment and execution.

Skills

Executive communication

Go-to-market strategy

Cross-functional leadership

Analyst relations

Category positioning

Product marketing leadership

Storytelling & messaging

Education

BA/BS degree

MBA or equivalent

Job description

Be at the Forefront of the Agentic AI Revolution

At Skan AI, we are pioneering the context engine for human and agentic execution, bringing context from enterprise operators, systems, and processes to power how the world's largest organizations execute their most complex, mission-critical work.

We're in hyper-growth mode at exactly the right moment in history. As enterprises race to adopt agentic AI, we're uniquely positioned to deliver the clear signal they desperately need: a platform that trains and grounds AI Agents in trillions of real execution signals, enabling reliable, compliant automation of their most complex processes.

Backed by Dell Technologies Capital and other leading investors, we're the only company that can bridge the gap between AI's promise and enterprise reality, making us perfectly positioned to define the agentic era for modern enterprises.

Join our diverse, collaborative team of 200+ innovators solving category-defining challenges at the intersection of AI, process intelligence, and enterprise work. Here, diverse perspectives fuel breakthrough thinking, cross-functional collaboration is the norm, and your contributions will directly transform how Fortune 500 companies operate. This is your opportunity to shape the future of work itself alongside talented colleagues who challenge, support, and inspire you every day.

About the Role

We're seeking an experienced VP, Product Marketing to lead our product marketing function and drive Skan AI's market positioning, messaging, and go-to-market strategy. You'll be responsible for establishing Skan AI as a category leader, building comprehensive product marketing infrastructure, and ensuring our value proposition resonates across every customer segment and use case. This role requires category creation expertise, deep technical fluency in enterprise AI and automation markets, and a proven ability to execute at the pace of a fast-moving AI company scaling into its next phase of growth.

Ideal candidates have 12+ years of product marketing experience, including at least 5 years in leadership roles, with proven success in positioning, messaging, analyst relations, and go-to-market execution for enterprise technology companies. You'll work cross-functionally with executive leadership, Product, Engineering, Sales, and Customer Success to own Skan AI's market position and drive product marketing excellence.

Responsibilities

• Strategic Positioning & Messaging
  • Define and own Skan AI's positioning, messaging architecture, and value propositions across all products and solutions
  • Develop compelling narratives that differentiate Skan AI's approach and resonate with target buyers
  • Craft executive messaging for board presentations, conference keynotes, investor communications, and customer engagements
  • Drive competitive strategy and maintain competitive intelligence across the market landscape
• Product Marketing Foundation
  • Build and maintain core product marketing assets including persona templates, value propositions, messaging hierarchies, use case libraries, battle cards, and ROI frameworks
  • Develop comprehensive sales enablement including pitch decks, demo scripts, objection handling, discovery frameworks, and sales plays
  • Collaborate with content marketing to create high-impact assets: whitepapers, solution briefs, data sheets, demo videos, webinars, and customer stories
• Analyst & Industry Relations
  • Own analyst strategy and all interactions with key industry analysts (Gartner, Forrester, Everest Group, IDC)
  • Lead analyst evaluation processes including positioning strategy, customer reference coordination, and briefing preparation
  • Translate analyst insights into actionable sales and marketing assets that strengthen market credibility
• Go-to-Market Execution
  • Own end-to-end product launch strategy and execution for new products and capabilities
  • Develop industry-specific positioning that translates platform capabilities into vertical value propositions
  • Partner with Product and Revenue teams on pricing strategy, packaging evolution, and market expansion
  • Build customer marketing programs including reference development, case studies, and advocacy cultivation
  • Translate product roadmap into sales-ready positioning and enablement, and partner directly with sales enablement to keep training current and build real excitement in the field
  • Work directly with customers to surface real, marketable use cases, and own the feedback loop back to product so what customers actually need shapes what gets built next.
• Lead market research to validate opportunities, understand buyer personas, and inform product strategy
• Establish systematic voice-of-customer programs through interviews, win/loss analysis, and customer feedback loops
• Maintain competitive intelligence on market trends, competitor moves, messaging, and positioning
• Synthesize insights to inform product roadmap and go-to-market priorities
• Cross-Functional Leadership & Team Building
  • Present regularly to executive leadership and the board on product marketing strategy, market dynamics, and business outcomes
  • Partner with Sales, Product, and Marketing teams to ensure alignment and execution excellence
  • Build and scale the product marketing function through hiring, development, and process optimization
  • Foster a culture of customer obsession, strategic thinking, and data-driven decision making
• Qualifications & Skills
  • 12+ years of product marketing experience in enterprise AI or complex enterprise technology platforms, including at least 5 years in leadership roles
  • Proven track record in positioning, messaging, and go-to-market execution for enterprise technology companies
  • Deep expertise in enterprise sales cycles with Global 2000 companies
  • Demonstrated success in analyst relations, with measurable improvements in positioning and market perception
  • Strong technical fluency, with the ability to understand complex enterprise technology and translate it into business value
  • Expert-level proficiency developing go-to-market strategies, positioning frameworks, and messaging architectures
  • Outstanding executive communication skills, with experience presenting to C-suite, boards, and large audiences
  • Exceptional writing ability across strategic documents, sales enablement, web copy, and thought leadership
  • Proven ability to build, lead, and develop high-performing teams
  • Equally comfortable leading a board presentation and rewriting a sales deck at 9pm before a big demo
  • BA/BS degree; MBA or equivalent advanced degree preferred
• Nice to Have
  • Experience specifically in agentic AI or automation platform markets
  • Background in product marketing during high-growth or market inflection phases
  • Established relationships with industry analysts (Gartner, Forrester, Everest, HFS, etc.)
  • Speaking experience at major industry conferences
  • Experience with pricing and packaging strategy
  • Track record of successful category positioning or market leadership initiatives

The US base salary range for this full-time position is $220,000-$240,000, plus an annual performance bonus, equity, and a comprehensive benefits package. Actual compensation is determined based on several factors, including skills, experience, qualifications, and work location.

Skan AI is an equal opportunity employer committed to building a diverse, inclusive, and respectful workplace around the world. We do not discriminate based on race, color, religion or belief, sex (including pregnancy, sexual orientation, gender identity, or gender expression), national origin, ancestry, age, disability, medical condition, genetic information, marital or family status, military or veteran status, or any other characteristic protected by applicable laws in the locations where we operate.

We welcome people from all backgrounds and provide reasonable accommodations throughout the hiring process.