Vice President of Sales

Firestone Pacific Foods; Vancouver (WA); On-site; USD 180,000 - 280,000; Full time

Benefits offered by this job

8 paid holidays

Paid sick leave

Vacation accrual

Medical insurance

Dental insurance

Vision insurance

401(K) match

Discounted bus passes

Job summary

Firestone Pacific Foods is seeking a strategic, results-driven Vice President of Sales to lead our fresh and frozen sales organization. You will shape the commercial strategy, build a high-performing team, and strengthen partnerships with national retailers, clubs, foodservice, and industrial customers.

You will align demand with production, drive profitability, and steward executive relationships while championing private label and branded growth.

Qualifications

• Bachelor's degree required; MBA preferred.
• 10+ years of progressive sales leadership experience with executive responsibility.
• Experience leading private label and branded food businesses.
• Experience with national retail, club, grocery, foodservice, industrial and ingredient customers.
• Strong ability to build and lead high-performing commercial teams.
• Excellent communication and executive relationship management skills.

Responsibilities

• Develop and execute the sales strategy for fresh and frozen product portfolios.
• Align sales objectives with corporate strategy via planning, forecasting, budgeting, and annual operating plans.
• Identify new markets, customers, and growth opportunities.
• Build executive-level relationships with key customers and strategic partners.
• Lead the commercial strategy for private label and branded business.
• Manage major customer relationships, pricing strategies, and annual business reviews.
• Balance customer demand with production capabilities with Sourcing and Operations.
• Monitor market trends and propose strategic actions.
• Recruit, retain, and develop commercial talent; establish accountability.
• Lead quarterly and annual sales planning.

Skills

Sales leadership

Executive relationship management

Strategic planning

Negotiation

Financial acumen

Communication

Market expansion

Education

Bachelor's degree in Business, Marketing, Finance, Agriculture, or related field

MBA preferred

Job description

Firestone Pacific Foods (FPF) is a top-tier, efficient processor of frozen fruit that has earned a strong reputation in the market for quality and food safety. FPF has sales relationships with leading US and international food retailers and US food service companies. The company is well positioned to achieve high double-digit annual growth in the highest growth frozen fruit category sub-segments including organic, private label and blended berry products.

Agriculture Capital Fund II, an impact investment fund, acquired FPF in the fall of 2019 as part of its strategy to build out a low cost, vertically integrated supply chain of high quality, organic blueberries operating at scale to address growing global demand for this nutritious fruit. Together, FPF and Agriculture Capital seek to provide customers with product traceability back to the farm and a vehicle for creating and capturing value from Agriculture Capital’s regenerative agronomic practices.

The Firestone Family began farming in Vancouver, WA, in 1896. We are a fully integrated grower processing operation for domestic and export fruit customers. Our fruit is harvested at the peak of ripeness, processed in our state-of-the art facility, and packed for shipment, ensuring quality in every product from the farm where it was grown to the finished bag in the consumer’s freezer.

Job Summary

The Vice President of Sales provides strategic and operational leadership for the company's fresh and frozen sales organization, driving profitable growth, customer partnerships, and market expansion. This executive is responsible for developing and executing the commercial strategy across fresh and frozen product portfolios, including private label and branded business, while building a high-performing sales organization capable of achieving long-term business objectives. The Vice President partners closely with Operations, Sourcing, Finance, Marketing, and Supply Chain to align customer demand with production capabilities, optimize profitability, and deliver exceptional customer service. This role develops executive customer relationships across retail, club, foodservice, industrial, and ingredient channels while fostering a culture of accountability, collaboration, innovation, and continuous improvement.

Key Responsibilities

Vice President of Sales

About Firestone Pacific Foods

Firestone Pacific Foods (FPF) is a top-tier, efficient processor of frozen fruit that has earned a strong reputation in the market for quality and food safety. FPF has sales relationships with leading US and international food retailers and US food service companies. The company is well positioned to achieve high double-digit annual growth in the highest growth frozen fruit category sub-segments including organic, private label and blended berry products.

Agriculture Capital Fund II, an impact investment fund, acquired FPF in the fall of 2019 as part of its strategy to build out a low cost, vertically integrated supply chain of high quality, organic blueberries operating at scale to address growing global demand for this nutritious fruit. Together, FPF and Agriculture Capital seek to provide customers with product traceability back to the farm and a vehicle for creating and capturing value from Agriculture Capital’s regenerative agronomic practices.

The Firestone Family began farming in Vancouver, WA, in 1896. We are a fully integrated grower processing operation for domestic and export fruit customers. Our fruit is harvested at the peak of ripeness, processed in our state-of-the art facility, and packed for shipment, ensuring quality in every product from the farm where it was grown to the finished bag in the consumer’s freezer.

Job Summary

The Vice President of Sales provides strategic and operational leadership for the company's fresh and frozen sales organization, driving profitable growth, customer partnerships, and market expansion. This executive is responsible for developing and executing the commercial strategy across fresh and frozen product portfolios, including private label and branded business, while building a high-performing sales organization capable of achieving long-term business objectives. The Vice President partners closely with Operations, Sourcing, Finance, Marketing, and Supply Chain to align customer demand with production capabilities, optimize profitability, and deliver exceptional customer service. This role develops executive customer relationships across retail, club, foodservice, industrial, and ingredient channels while fostering a culture of accountability, collaboration, innovation, and continuous improvement.

Key Responsibilities

Strategic Leadership

• Develop and execute the sales strategy for fresh and frozen product portfolios to achieve revenue, margin, and market share objectives.
• Align sales objectives with corporate strategy through strategic planning, forecasting, budgeting, and annual operating plans.
• Identify new markets, customers, and growth opportunities.
• Build executive-level relationships with key customers and strategic partners.

Business & Commercial Leadership

• Meet or exceed sales, profitability, and market share goals.
• Lead the commercial strategy for private label and branded business.
• Manage major customer relationships, contract negotiations, pricing strategies, and annual business reviews.
• Partner with Sourcing and Operations to balance customer demand, inventory, and production capabilities.
• Monitor customer, market, and competitive trends and recommend strategic actions.

Leadership & Team Development

• Build, coach, and develop a high-performing sales organization.
• Recruit, retain, and develop commercial talent while establishing succession plans.
• Set clear performance expectations and accountability.
• Promote collaboration, innovation, and continuous improvement.

Sales Operations & Execution

• Design and optimize the sales organization, territories, and resource deployment.
• Establish sales processes, forecasting tools, KPIs, and reporting systems.
• Improve customer profitability, pipeline management, and sales execution.
• Lead quarterly and annual sales planning.

Cross-Functional Leadership

• Collaborate with Finance on pricing, forecasting, and profitability.
• Work closely with Operations and Sourcing to ensure customer commitments align with production capabilities.
• Support new product development with customer and market insights.

Qualifications

• Bachelor's degree in Business, Marketing, Finance, Agriculture, or related field required; MBA preferred.
• 10+ years of progressive sales leadership experience with executive-level responsibility.
• Significant experience leading private label and branded food businesses.
• Experience in fresh produce, frozen foods, food manufacturing, agriculture, or consumer packaged goods preferred.
• Demonstrated success managing national retail, club, grocery, foodservice, industrial, and ingredient customers.
• Proven ability to build and lead high-performing commercial teams.
• Strong financial acumen, negotiation, strategic planning, and business development skills.
• Excellent communication, presentation, and executive relationship management skills.

Work Schedule

• Full-time position with occasional overtime and weekend work as needed.

Company Benefits

• 8 paid holidays
• Paid Sick
• Full-time, exempt employees accrue paid vacation based on length of service
  • 0-3 years: 2 weeks paid vacation
  • 4-7 years: 3 weeks paid vacation
  • 8+ years: 4 weeks paid vacation
• Medical- United Health Care
• Dental- Principal
• Vision- Principal, company paid for employees.
• 401(K)- Company matches up to 4%
• Discounted bus passes

This document describes the general nature and level of work performed by personnel assigned to this job classification. This document is not, however, an exhaustive list of all responsibilities, duties, and skills required of personnel so assigned. Firestone Pacific Foods reserves the right to add, revise, or delete job duties at any time.

Firestone Pacific Foods, Inc. is both Equal Opportunity, and At Will employer. The company does not discriminate on basis of race, age, sex, religion, marital status, or sexual orientation. Either Company or Employee can terminate the employment relationship at any time for any legally permissible reason. Reasonable accommodations will be made for qualified candidates/employees with disabilities.