Vice President of Sales

W3Global; Santa Barbara (CA); On-site; USD 180,000 - 320,000; Full time

Job summary

W3Global in Santa Barbara, CA seeks a Vice President of Sales (Lumber) to accelerate revenue growth and lead a regional sales organization. The role requires strategic vision, people leadership, and a hands-on approach to closing major deals.

We expect 10+ years in sales leadership, including 5+ years in lumber/building materials, with a proven record of targets, market insight, and cross-functional collaboration. On-site role offering growth and impact in a dynamic market.

Qualifications

• 10+ years of experience in sales leadership, with at least 5 years in lumber/building materials.
• Proven track record of achieving sales targets and driving revenue growth.
• Strong understanding of the lumber and building materials market and players.
• Experience leading large sales teams across multiple regions.

Responsibilities

• Set and achieve ambitious sales targets with consistent revenue growth.
• Drive the sales process from lead generation to closing deals and a strong pipeline.
• Develop and implement a comprehensive sales strategy aligned with company goals.
• Identify new market opportunities and segments to expand market share.
• Lead, mentor, and develop a high-performing sales team; onboarding programs.
• Collaborate with purchasing/marketing/operations/finance; present at executive meetings.

Skills

Executive leadership

Sales strategy

Revenue growth

Communication

Data-driven

Education

Bachelor's degree in Business Administration/Marketing or related field

MBA or equivalent advanced degree preferred

Tools

CRM software

Sales analytics tools

Excel

Job description

Job Summary

The Vice President of Sales (Lumber)

Key Responsibilities

• Revenue Growth:
• Set and achieve ambitious sales targets, ensuring consistent revenue growth.
• Drive the sales process from lead generation to closing deals, ensuring a strong sales pipeline.
• Monitor and analyze sales performance metrics to optimize sales efforts and maximize profitability.
• Sales Strategy Development:
• Develop and implement a comprehensive sales strategy that aligns with the company's goals and objectives.
• Develop a sales process with short, mid, and long-term measurable goals.
• Identify new market opportunities and segments to expand the company's market share in the lumber and building materials industry.
• Analyze market trends, customer needs, and competitive landscape to continuously refine the sales approach.
• Team Leadership & Development:
• Responsible for finding local talent and working with our internal recruiter to build a team of OSR and ISR.
• Create an onboarding schedule to welcome new members to the team
• Lead, mentor, and develop a high-performing sales team, fostering a culture of accountability, innovation, and excellence.
• Design actionable and measurable short, mid, and long-term stepping stones to develop OSR and ISR.
• Provide regular coaching and feedback to sales managers and representatives to enhance their skills and performance.
• Implement training and development programs to keep the sales team informed of industry trends, products, and selling techniques.
• Customer Relationship Management:
• Build and maintain strong relationships with key customers, door/window and cabinet distributors, and partners within the lumber and building materials industry.
• Establish a simple way to connect with customers on a regular basis that is scaleable throughout the company
• Ensure a high level of customer satisfaction and loyalty by addressing customer needs and resolving any issues promptly.
• Oversee contract negotiations and ensure favorable terms that benefit the company.
• Collaboration & Cross-Functional Leadership:
• Collaborate with other departments, including purchasing/marketing, operations, and finance, to ensure alignment on business objectives and customer requirements.
• Represent the sales function in executive meetings, providing insights and recommendations on sales strategies and market conditions.
• Budgeting & Reporting:
• Develop and manage the sales budget, ensuring effective allocation of resources to achieve sales targets utilizing existing sales tools and dashboards.
• Provide regular reports to the executive team on sales performance, market trends, and key initiatives.
• Utilize data and analytics to make informed decisions and drive continuous improvement in sales processes.

Requirements

• Education: Bachelor's degree in Business Administration, Marketing, or a related field. An MBA or equivalent advanced degree is preferred. Will consider an equivalent combination of relevant education and experience.
• Experience: 10+ years of experience in sales leadership, with at least 5 years in the lumber and building materials industry.
• Proven track record of achieving sales targets and driving revenue growth in a similar industry.
• Strong understanding of the lumber and building materials market, including key players, products, and trends.
• Experience in leading and developing large sales teams across multiple regions.

Skills

• Excellent leadership and team management skills.
• Strong analytical and problem-solving abilities.
• Exceptional communication and interpersonal skills.
• Strategic thinking with the ability to execute and deliver results.
• Proficiency in sales software, sales analytics tools, and excel.
• 50-hour work week in markets.
• Weekly travel required.
• Bilingual preferred