Vice President of Marketing - Multi-Property

Hollywood Casino St. Louis; St. Louis (MO); On-site; USD 180,000 - 240,000; Full time

Job summary

Hollywood Casino St. Louis is seeking a Vice President of Marketing to lead a strategic, multi-property marketing plan, shaping acquisition, retention, and revenue growth.

You will mentor marketing teams across locations and align efforts with brand strategy in a fast-paced casino environment. The ideal candidate holds a Bachelor's degree (MBA preferred), 7+ years in senior marketing with revenue responsibility, and casino industry experience.

Qualifications

• Senior marketing leadership with revenue responsibility.
• Casino industry experience preferred.
• Strong analytical and strategic thinking abilities.
• Proven ability to mentor and develop teams.
• Excellent cross-functional collaboration and communication.

Responsibilities

• Develops and executes strategic marketing direction for multiple properties.
• Creates annual marketing plans aligned with brand strategy.
• Leads staff development, training, and performance management.
• Ensures adequate tech resources and data integrity for marketing programs.
• Manages budget, P&L, and compliance with regulations.

Skills

Leadership

Strategic marketing

Budget & P&L analysis

Team development

Market research

Education

Bachelor's degree

MBA

Job description

WE'RE CHANGING ENTERTAINMENT. COME JOIN US.

We're always looking for talent that believes in having fun. At PENN Entertainment, you'll get to be a part of an exciting industry where the days and nights are fast-paced. You'll work with an incredibly diverse set of coworkers driven by their enthusiasm for helping people find and have more fun. You'll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities.

Initial placement within the salary range is based on an individual's relevant knowledge, skills, and experience. Base salary is just one component of our competitive Total Rewards package, which includes wellness programs designed to support our team members' financial, physical, and mental well-being. Specific benefits-such as day-one medical coverage, 401(k) matching, and annual performance bonus-may vary by position. Paid time off is earned according to the local policy and increases with the length of employment.

WE LOVE OUR WORK.

POSITION SUMMARY

The Vice President of Marketing, Multi-property, will develop and execute a strategic and comprehensive marketing plan for Hollywood Casino St. Louis and River City Casino Hotel that optimizes acquisition, retention, revenue growth, penetration rates, and market share. Our new executive will also mentor and develop the marketing teams at both locations.

Experience within the casino industry is required.

• Develops and executes strategic marketing direction to include marketing reinvestment, direct marketing, advertising, public relations/community relations, and entertainment for the properties, which generates trial and builds long-term relationships with customers and strengthens the brand value.
• Develops and implements annual marketing plan for the property that supports the overall brand strategy for the company.
• Drives improved program results in all areas of responsibility through staff development and training programs, and establishes methods, procedures, and guidelines to maintain desired standards and high-quality service; monitors results through inspection, evaluation, and analysis. Makes changes if necessary to achieve results.
• Responsible for assessing, anticipating, and reacting to the competitive marketplace regarding marketing strategies, programs, campaigns, and promotions.
• Leads departments through active participation.
• Management accountability for all team members for day-to-day and long-term operations to include hiring, training, and developing employees, which includes coaching, mentoring, and appropriate performance management up to and including separation.
• Ensures appropriate tech resources are available to run programs.
• Familiarization with all company brand programs and systems, and provides input to improve brand direct marketing efforts.
• Responsible for the overall integrity of daily operations, offers, and customer database information.
• Financial results that meet or exceed budget expectations for revenue generation and cost control.
• Maintains compliance with all regulatory, governmental, and safety requirements.
• Responsible for the development of the team, including completion of all required training and knowledge of all policies and procedures relating to their positions.
• Maintains compliance with policies and procedures.
• Performs all other related and compatible duties as assigned.

BRING US YOUR BEST.

• Bachelor's degree (B.A./B.S.) from an accredited four-year college or university; MBA required.
• Seven years of progressively more challenging experience in a senior marketing role with direct responsibility for revenue generation.
• Experience within the casino industry.
• Ability to understand and analyze Budget and P&L Statements and competitive information, and develop plans with measurable results.
• Proven managerial and critical thinking skills required.
• Must possess excellent employee relations skills.
• Ability to respond calmly and make rational decisions when required.
• Teamwork-ability to work collaboratively with other departments and leaders to complete property/corporate initiatives and effective day-to-day operations.
• Ability to meet deadlines and effectively manage multiple priorities in a demanding work environment.

SUPERVISORY RESPONSIBILITIES

This job may or may not have supervisory responsibilities.

• Responsible for staff development and training programs.
• Responsible for the rewards and recognition program to maximize employee engagement.
• Evaluates team members within the department and delivers constructive feedback to team members regarding performance.
• Provides recommendations for staffing (including interviewing and hiring) and scheduling (planning, assigning, and directing work) to meet business needs.
• Manages work procedures and expedites workflow.
• Provides recommendations for employee performance