Vice President of Marketing, Government, Funder, and Non-Profit (GFN) Segment

Holtzbrinck Publishing Group; New York (NY); On-site; USD 150,000 - 225,000; Full time

Job summary

Join a pioneering technology company as the Vice President of Marketing for the Government, Funder, and Non-Profit Segment. This senior role focuses on driving growth and engagement by developing innovative marketing strategies within the public research ecosystem. The ideal candidate will possess extensive B2G marketing expertise, along with the ability to craft compelling narratives that resonate with stakeholders. Embrace the opportunity to shape the future of scientific research and innovation with a company committed to collaboration and inclusiveness.

Qualifications

• 15+ years of marketing experience.
• 10+ years leading B2G marketing programs.
• Experience with scientific, academic, or research-driven markets.

Responsibilities

• Develop comprehensive marketing strategies for GFN segment.
• Identify market trends and funding patterns.
• Lead marketing initiatives that align with business objectives.

Skills

Strategic vision

Creative storytelling

Collaboration

Marketing expertise

Analytical skills

Education

Bachelor’s degree in Marketing, Business, Public Policy

MBA or advanced degree

Tools

Salesforce

Pardot

Asana

ABM platforms

Job description

Vice President of Marketing, Government, Funder, and Non-Profit (GFN) Segment

We are a pioneering technology company, and our vision is of a future where a trusted and collaborative research ecosystem drives progress for all. We believe in better, open, collaborative and inclusive research. In creating the next generation of tools and working in partnership with the community we tackle some of the biggest challenges to research. In order to achieve our vision, we need innovative, inspiring and dynamic people to join our team. Do you want to join us in achieving our vision?

We are a pioneering technology company, and our vision is of a future where a trusted and collaborative research ecosystem drives progress for all. We believe in better, open, collaborative and inclusive research. In creating the next generation of tools and working in partnership with the community we tackle some of the biggest challenges to research. In order to achieve our vision, we need innovative, inspiring and dynamic people to join our team. Want to join us?

Your new role

The Vice President of Marketing, Government, Funder & Non-Profit (GFN) Segment plays a pivotal role in driving growth, engagement, and market leadership for Digital Science within the public research ecosystem, including government agencies, funding bodies, and non-profit research institutions.

Working closely with the EVP of the GFN Segment, the VP of Marketing, GFN Segment is responsible for developing targeted, insight-driven marketing strategies and leading initiatives that align with Digital Science’s overall business objectives. Leveraging deep B2G marketing expertise and a strong understanding of the policy, funding, and operational dynamics of the public sector, the VP will help identify emerging trends—such as research security and AI for science—and position Digital Science as a trusted, innovative partner in advancing the global research infrastructure.

This role includes leading a dedicated marketing team of DS marketers and external agencies , overseeing marketing campaigns and budgets, and refining strategies based on market signals and performance insights to ensure sustained visibility, pipeline growth, and stakeholder engagement. The VP will also drive thought leadership and brand initiatives that shape industry conversations and elevate Digital Science’s reputation among government and funder audiences globally.

The ideal candidate brings a blend of strategic vision, creative storytelling, and hands-on execution experience representing data and technology solutions within the market. They are energized by the prospect of continuing to support organizations shaping the future of scientific research and innovation.

Please be aware that we may close this position early if we receive a high volume of applications, so we encourage you to apply promptly.

What you’ll be doing

• Develop and lead a comprehensive marketing strategy for the GFN segment, with emphasis on market positioning, competitive differentiation, customer segmentation, and persona development.
• Help identify key market trends, funding patterns, and policy shifts to guide marketing programs, messaging, and product alignment.
• Drive growth by creating and promoting content and programs that resonate with public-sector buyers and decision-makers.
• Partner closely with Sales and Revenue Operations to ensure alignment between marketing efforts and revenue goals.
• Deliver tailored programs that address the specific needs of U.S. government agencies, international funders, and non-profit research institutions.
• Collaborate with Product Management and Customer Success to support lifecycle engagement, product adoption, and retention.

Leadership & Execution

• Lead and mentor a segment-specific marketing team to execute marketing initiatives with excellence and agility.
• Establish KPIs and performance metrics to track and optimize marketing impact on pipeline generation, engagement, and brand reach.

Messaging, Content & Thought Leadership

• Translate complex product capabilities into clear, outcome-focused messaging in partnership with Product Marketing.
• Build and promote value-based messaging that elevates Digital Science as a leading innovation partner to the global public research community
• Serve as the marketing subject matter expert on public-sector research workflows, procurement models, and decision-making dynamics.
• Work with the Thought Leadership team to create original research, reports, and content programming that build credibility and brand awareness in the GFN space.

Competitive Intelligence & Strategic Insight

• Working with Product Marketing and the Segment Leadership Team,, monitor market developments and competitor activity through a mix of formal intelligence and feedback from sales, product, and clients.
• Use insights to adjust positioning, identify gaps or opportunities, and support sales with market-specific enablement materials.

Events & Program Management

• Oversee selection, planning, and execution of key industry events, virtual summits, webinars, and sponsorships in collaboration with the Events team.
• Work with Product and Performance Marketing to create high-impact content and promote programs through targeted, multi-channel campaigns.

Travel

• Participate in domestic and international travel (~6+ trips per year) to support events, internal planning, client engagement, and strategic planning.

What you’ll bring to the role

Education

• Bachelor’s degree in Marketing, Business, Public Policy, or a related field; MBA or advanced degree preferred.

Experience

• 15+ years of experience in marketing, including 10+ years of experience leading B2G marketing programs focused on U.S. Federal Government or similar international public-sector clients, either in-house or through an agency.
• Proven success marketing enterprise platforms, SaaS solutions and professional services offerings to complex public-sector buyers.
• Experience with scientific, academic, or research-driven markets is a strong plus.
• Deep knowledge of public procurement dynamics, funding cycles, and government RFP or grant processes.
• Hands-on expertise with Salesforce, Pardot, Asana (or equivalents), ABM platforms, and AI-powered marketing tools.
• Strong ability to collaborate cross-functionally and influence without direct authority.
• Strategic thinker who can balance big-picture vision with detail-oriented execution.
• Self-starter who thrives in a fast-paced, multi-product, and global environment.
• Creative, analytical, and motivated to test, learn, and adapt.
• A strong communicator, team leader, and advocate for innovation and inclusion

Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

Living our Values

We invest in, nurture and support innovative businesses and technologies that make all parts of the research process more open, efficient and effective.

The talent we secure is fundamental to us achieving our vision and our growth plans. The values we live by are:

We are brave in the pursuit of better

We are collaborative and inclusive

We are always open-minded

We are from and for the community

We're an equal opportunity employer. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

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We are looking forward to your speculative application.