Vice President of Growth / Marketing

RANGE; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Join an innovative company at the forefront of wealth management, where you'll lead the growth marketing strategy to drive customer acquisition and revenue. This role offers the unique opportunity to work with cutting-edge technology and a talented team, focusing on data-driven marketing initiatives. You'll collaborate with cross-functional teams to optimize campaigns and enhance user experiences. If you're passionate about transforming the financial landscape and have a proven track record in growth marketing, this is your chance to make a significant impact in a dynamic environment. Embrace the challenge and help shape the future of finance!

Qualifications

• 15+ years in growth or performance marketing, preferably in fintech or SaaS.
• Proven success in driving customer acquisition and revenue growth.
• Strong leadership experience with excellent communication skills.

Responsibilities

• Develop and execute growth marketing strategies for customer acquisition.
• Optimize multi-channel marketing campaigns across various platforms.
• Lead A/B testing and customer segmentation strategies to enhance performance.

Skills

Growth Marketing

Performance Marketing

Data Analytics

SQL

Python

Customer Acquisition

Revenue Growth

Team Management

A/B Testing

Lifecycle Marketing

Education

Bachelor's Degree

Master's Degree (preferred)

Tools

HubSpot

Marketo

Iterable

Metabase

Looker

Google Data Studio

Job description

Are you ready to disrupt? Range is a cutting-edge wealth management platform designed to revolutionize the industry. With state-of-the-art technology, world-class advisors, and data-driven insights, we simplify your finances like never before.

Powered by AI and supported by a team of financial experts, Range is building proprietary tools and services to help you manage every aspect of your financial life. From investment planning and tax strategies to retirement and estate planning, everything you need is seamlessly integrated into one platform.

Join us in transforming the wealth management industry. Backed by Google's AI-focused Gradient Ventures and Cathay Innovations, we're assembling a team of top talent to make quality financial advice accessible to millions. If you're ready to create a groundbreaking platform and make a lasting impact, join Range.

About the role

Range is seeking a VP of Growth / Marketing to lead and execute our customer acquisition, retention, and revenue growth strategies. This high-impact role will be responsible for defining, developing, and optimizing our marketing initiatives across paid and organic channels while leveraging data analytics to drive decision-making. The ideal candidate is both a strategic leader and an execution expert with a deep understanding of performance marketing, brand positioning, and customer insights.

This role is based at Range's Headquarters in McLean, VA, or New York City. Employees hired for this position will work in-office Monday-Friday. If you are not currently located in one of these areas, your willingness to relocate will be a contingency for employment.

What you'll do with us

1. Develop and execute a comprehensive growth marketing strategy to drive customer acquisition, retention, and revenue growth.
2. Optimize multi-channel marketing campaigns, including paid search, paid social, content marketing, referral programs, email marketing, and emerging platforms.
3. Work closely with product, sales, and engineering teams to enhance user acquisition and conversion funnels.
4. Lead A / B testing, cohort analysis, and customer segmentation strategies to improve campaign performance.

Performance Marketing & Data Analytics

1. Manage and optimize marketing budgets across Meta, Google, programmatic, influencer marketing, and other paid channels.
2. Build and maintain data pipelines to collect, clean, and analyze marketing performance data.
3. Develop and implement attribution models and marketing mix modeling to evaluate the effectiveness of different channels.
4. Leverage SQL and Python for deep analytics, predictive modeling, and customer insights.

Leadership & Team Management

1. Recruit, mentor, and lead a high-performing growth marketing team.
2. Foster a data-driven and test-and-learn culture within the marketing organization.
3. Work cross-functionally with design, engineering, and sales to ensure seamless campaign execution and growth initiatives.

What will set you apart

Required Skills & Experience:

• Minimum 15 years of experience in growth marketing, performance marketing, or a similar role in Finance, preferably in a high-growth startup, SaaS, or fintech environment.
• Proven track record of driving significant customer acquisition and revenue growth through paid and organic channels.
• Deep expertise in paid acquisition, lifecycle marketing, and conversion rate optimization.
• Proficiency in SQL and Python for marketing analytics and data-driven decision-making.
• Strong leadership and team management experience.
• Excellent communication skills to translate technical insights into actionable business strategies.

Nice-to-Have Skills:

• Background in wealth management or high growth fintech companies (scaling beyond series C or D at a minimum).
• Experience with marketing automation tools such as HubSpot, Marketo, or Iterable.
• Familiarity with BI platforms like Metabase, Looker, or Google Data Studio.
• Basic proficiency in HTML for landing page and email template optimizations.
• Experience scaling a startup from early-stage to rapid growth.
• Background working in FAANG / MAMAA companies or other top-tier tech firms in addition to startups.

Range is proud to be an equal opportunity workplace. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. As a company, we are committed to designing products, building a culture, and supporting a team that reflects the diverse population we serve.